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»Joseph Lavan

This Old-School Tactic Is Driving The Future Of Attribution

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joseph Lavan, vice president of data and insights at Netmining. When trying to predict human behavior, there’s a quote I always look back on: “Sooner or later, everything old is... Continue reading »

by AdExchanger // March 3rd, 2017 //
»
As Race Tightens, Digital May Be The Deciding Factor In Swing States

"AdExchanger Politics" is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Joseph Lavan, vice president of data and insights at Netmining. We are officially in election crunch time. In the weeks leading up to the first presidential debate and in the days after, campaign rhetoric has ramped... Continue reading »

by AdExchanger // October 4th, 2016 //
»
Why Are Campaigns Wasting Precious Budget On Already Decided Voters?

"AdExchanger Politics" is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Joseph Lavan, vice president of data and insights at Netmining. Walking into a store knowing what you want to buy and then having a sales rep pitch you on the exact product you’ve already decided on... Continue reading »

by AdExchanger // July 12th, 2016 //
»
Make Targeting Great Again

"AdExchanger Politics" is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Joseph Lavan, vice president of data and insights at Netmining. Perhaps you have heard the news – there is an election this year. Whether it’s from your Facebook feed being flooded with the hottest of hot... Continue reading »

by AdExchanger // May 24th, 2016 //
»
 

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