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»Politics

How Biden’s Rebels Blew Up Trump’s Death Star

After Donald Trump’s then-digital honcho Brad Parscale described the outgoing president’s operation as a Death Star, the Biden campaign’s digital director, Rob Flaherty, posted a gif showing the moon’s space station’s ultimate fate. On Monday, Biden’s ad agency, Bully Pulpit Interactive, hosted a seminar detailing the president-elect’s digital strategy to educate voters, expand its organic... Continue reading »
by Ryan Joe // November 17th, 2020 //
»
How Ad Tech Peeps Are Coping With Election-Related Distractions

So, there’s an election or something happening in the United States right now? And, apparently, it’s also a workday. Sure. But there has to be a better strategy for getting through the day than repeatedly stress-refreshing the AP’s live election tallies. Here’s how the ad tech community is staying chill, if such a thing is... Continue reading »
by Allison Schiff // November 4th, 2020 //
»
What do you expect after the election from a paid media standpoint if Biden wins or if Trump wins?
What Will Happen To Paid Media After The Election?

As Americans head to the polls, advertisers and publishers need to remain agile with their paid media strategies. There’s a lot we can’t know about what comes next. “As we’ve seen throughout several points this year, it's all about staying flexible, making sure messaging is relevant and appropriate – but not going dark,” said Ken Blom,... Continue reading »
by Allison Schiff // November 3rd, 2020 //
»
Mark Zuckerberg
Facebook Will Ban Political Ads Indefinitely Starting On Nov. 3

Facebook will formally prohibit political advertising when the polls close on election night, Nov. 3, with no word on when it will resume accepting political ads. The ban will last for at least a week and could continue longer depending on the situation. President Trump has refused to commit to a peaceful transfer of power... Continue reading »
by Allison Schiff // October 7th, 2020 //
»
Well After Trump Campaign Discouraged Voting In 2016, Facebook Still Struggles To Curb Discriminatory Targeting

An investigative report from the UK’s Channel Four News team on Monday accused the 2016 Trump election campaign of actively trying to suppress the Black vote. The expose claims that Trump’s digital team targeted negative ads about Hillary Clinton at 3.5 million Black American voters in battleground states with the hope that they wouldn’t show... Continue reading »
by Allison Schiff // September 29th, 2020 //
»
In Election Run-Up, Xandr Launches Compliance Solution For Programmatic Political Ads

Political advertisers have shied away from programmatic because they require stringent fact-checking and creative approvals. But as streaming soars and people cut the cord, political advertisers want to take advantage of targeting as they shift budget to OTT – especially as the 2020 election approaches. Xandr has launched a curated workflow that allows political and... Continue reading »
by Alison Weissbrot // August 26th, 2020 //
»
James Hercher headshot
AdExchanger Politics: Mail-In Voting Will Decide The 2020 Election

You are reading AdExchanger Politics, our news roundup in which senior editor James Hercher tracks the latest developments in political advertising, augmenting our political marketing commentary and news coverage. Want it by email? Sign up here. The outsize role that mail-in voting will play in this year’s presidential election has placed it in the eye of a storm... Continue reading »
by James Hercher // July 22nd, 2020 //
»
AdExchanger Politics: The Fight For The Undecideds Will Decide The 2020 Race

You are reading AdExchanger Politics, our news roundup in which senior editor James Hercher tracks the latest developments in political advertising, augmenting our political marketing commentary and news coverage. Want it by email? Sign up here. It’s hard to imagine that there are American voters still split between President Donald Trump and former Vice President Joe Biden, considering... Continue reading »
by AdExchanger // July 8th, 2020 //
»
AdExchanger Politics: Throwing A Wrench Into The Voter Registration Machinery

You are reading AdExchanger Politics, our news roundup in which senior editor James Hercher tracks the latest developments in political advertising, augmenting our political marketing commentary and news coverage. Want it by email? Sign up here. 2020 was shaping up to be a huge year for US voter registration. The pace of new voters registered in January and... Continue reading »
by James Hercher // June 24th, 2020 //
»
AdExchanger Politics: On The Defensive, Donald Trump Revs Up His Ad Machine

You are reading AdExchanger Politics, our news roundup in which senior editor James Hercher tracks the latest developments in political advertising, augmenting our political marketing commentary and news coverage. Want it by email? Sign up here. Donald Trump’s reelection campaign is shifting into high gear now that Joe Biden is the presumptive Democratic nominee. That means a huge... Continue reading »
by AdExchanger // June 10th, 2020 //
»
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