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»Politics

EMarketer: TV And Bloomberg Will Fuel Political Ad Spend This Year

Political advertising in the United States from 2019 through 2020 will total $6.9 billion, up 63.3% from the last presidential cycle, according to eMarketer’s first political spending forecast published on Wednesday. If electoral budgets do play out as eMarketer forecasts, it will show the enduring hold TV has in the political media world. Television will... Continue reading »
by James Hercher // February 12th, 2020 //
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AdExchanger Politics: Polling Perils, In It To Win It

Welcome to AdExchanger Politics, our reimagined news round-up in which senior editor James Hercher will track the latest developments in political advertising, augmenting our political marketing commentary and news coverage. Want it by email? Sign up here. The latest news: • The Iowa Democratic caucus ended in confusion and delay on Monday night, carrying into Tuesday... Continue reading »
by James Hercher // February 6th, 2020 //
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As Election Nears, Ad Tech Looks Toward New Opportunities – And To Avoid Past Mistakes

With the 2020 US presidential election cycle heating up, advertising and technology companies are once again jockeying to secure their share of the coming deluge of political media budgets. But the commercial tech crowd is taking a more judicious approach to political advertising this time around, having learned some hard lessons in 2015 and 2016,... Continue reading »
by James Hercher // January 15th, 2020 //
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Facebook Holds Firm On Political Ad Policies, Will Still Allow Lies And Targeting

Facebook clarified its political advertising policy on Thursday. And the update is: No update. Facebook has been at the center of a PR and policy firestorm over its political advertising policies since October, when President Trump’s reelection campaign ran an ad featuring a lie about Joe Biden and his son, Hunter Biden. At the same... Continue reading »
by James Hercher // January 9th, 2020 //
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5 Questions For Political Ad Disclosure Advocates

"AdExchanger Politics" is a regular column tracking developments in the 2020 political campaign cycle. Today’s column is written by Jordan Lieberman, general manager of political and public affairs at A4. Dear proponents of political digital disclosure: I have some questions for you. Regulating paid political speech is hard, and nobody has gotten it right. Earlier... Continue reading »
by AdExchanger // December 11th, 2019 //
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Will Political Ad Spend Mean Boom Or Bust For Commercial Advertisers?

"AdExchanger Politics" is a regular column tracking developments in the 2020 political campaign cycle. Today’s column is written by Josh Hare, senior vice president at Viant. Looking forward to 2020, the influx of political advertising dollars will have a substantial impact on how commercial brands can effectively reach audiences. The equal-time rule created by the... Continue reading »
by AdExchanger // December 4th, 2019 //
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Democrats Are Wrong To Praise Twitter’s Political Ad Ban

"AdExchanger Politics" is a regular column tracking developments in the 2020 political campaign cycle. Today’s column is written by Mark Jablonowski, managing partner at DSPolitical. Twitter CEO Jack Dorsey recently announced that his social media platform would no longer allow political advertising. It was a move cheered on by prominent Democrats from Hillary Clinton to... Continue reading »
by AdExchanger // November 19th, 2019 //
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Twitter Unveils Its Political Ad Ban Policy – With Scant Details On Enforcement

Jack Dorsey was clearly enjoying himself when we tweeted at the end of October about Twitter’s plan to ban political advertising on the platform. But Twitter released its guidelines on Friday for what that will mean in practice, and although Twitter’s policy, which is set to go into effect on Nov. 22, does what it... Continue reading »
by Allison Schiff // November 15th, 2019 //
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Voters Will See Fewer Political Ads This Year – Thanks To OTT Targeting

People who live in cities like Boston or Chicago will probably see fewer campaign ads for the 2020 election compared to 2016. They can thank the rise of data-driven advertising for that small respite, as campaign ads shift from broad TV markets to targeted OTT and streaming video. Presidential candidates have historically inundated Boston and... Continue reading »
by James Hercher // November 13th, 2019 //
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If Facebook Blocks Political Ads, Democrats Would Suffer

Facebook’s controversy over its decision to allow politicians (but only politicians) to promote lies in ads has led to Twitter saying it would forbid political ads and Scott Galloway, a prescient tech industry analyst, predicting Facebook would ban political ads by Thanksgiving. Yet, if such a ban materialized, Democrats would feel the brunt of it.... Continue reading »
by James Hercher // November 1st, 2019 //
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