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»Politics

James Hercher headshot
AdExchanger Politics: Text Messaging Captures The Spotlight This Year

You are reading AdExchanger Politics, our news roundup in which senior editor James Hercher tracks the latest developments in political advertising, augmenting our political marketing commentary and news coverage. Want it by email? Sign up here. Text messaging isn’t new or trendy, but it’s an increasingly popular medium for political advertisers. That was true before the coronavirus swept the... Continue reading »
by AdExchanger // April 29th, 2020 //
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Google To Make All Advertisers Submit Personal IDs, Business Verification Docs

Google will require advertisers to submit personal identification or business documents that prove who they are and what country they operate in, the company announced on Thursday. The process will start in the United States and then expand globally, but it will take a few years before the new business verification program is complete, according... Continue reading »
by James Hercher // April 23rd, 2020 //
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AdExchanger Politics, The Democrat Edition: Do Candidates Need The Tier-Two Social Platforms?

You are reading AdExchanger Politics, our news roundup in which senior editor James Hercher tracks the latest developments in political advertising, augmenting our political marketing commentary and news coverage. Want it by email? Sign up here. Political advertisers are spending more on digital media, but they have yet to embrace the largest emerging and tier-two online ad platforms,... Continue reading »
by AdExchanger // April 15th, 2020 //
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AdExchanger Politics: As America Stays Home, Candidates Turn To Digital Organizing Tech

You are reading AdExchanger Politics, our news roundup in which senior editor James Hercher tracks the latest developments in political advertising, augmenting our political marketing commentary and news coverage. Want it by email? Sign up here. Political candidates are feverishly (sorry) trying to figure out how to win elections this year when all they’ve ever known about campaigning... Continue reading »
by AdExchanger // April 1st, 2020 //
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Lessons From The 2008 Financial Crash During A Presidential Campaign

"AdExchanger Politics" is a regular column tracking developments in the 2020 political campaign cycle. Today’s column is written by Jordan Lieberman, general manager of political and public affairs at A4. On Sept. 29, 2008, the Dow Jones dropped 777 points and the subprime mortgage crisis caught up with us. The Lehman Brothers crash was two weeks old.... Continue reading »
by AdExchanger // March 25th, 2020 //
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AdExchanger Politics: The Coronavirus Factor

You are reading AdExchanger Politics, our news roundup in which senior editor James Hercher tracks the latest developments in political advertising, augmenting our political marketing commentary and news coverage. Want it by email? Sign up here. How will coronavirus affect US politics? Beyond the direct impact on the economy, COVID-19 is upending political activity this year. In the... Continue reading »
by AdExchanger // March 18th, 2020 //
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What Happens To The Bloomberg Ad Money Now?

Michael Bloomberg’s Democratic primary campaign is finished, but is the Bloomberg media machine exiting the race as well? There is only speculation about how and how much Bloomberg will invest to back Joe Biden, who he endorsed when he dropped out, or on liberal advocacy campaigns. He seems intent on remaining a force in the... Continue reading »
by James Hercher // March 5th, 2020 //
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AdExchanger Politics: Super Tuesday Ad Strategies

You are reading AdExchanger Politics, our news roundup in which senior editor James Hercher tracks the latest developments in political advertising, augmenting our political marketing commentary and news coverage. Want it by email? Sign up here. Super Tuesday is the presidential primary’s most important day, with 14 states, a third of delegates up for grabs, and a... Continue reading »
by James Hercher // March 3rd, 2020 //
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The Honest Ads Act Charts A Path For Political Advertising

"AdExchanger Politics" is a regular column tracking developments in the 2020 political campaign cycle. Today’s column is written by Daniel Sepulveda, senior vice president for policy and advocacy at MediaMath. Lawmakers and industry leaders have not yet reached consensus on digital political advertising rules. As a result, no one is satisfied with the platforms’ varying... Continue reading »
by AdExchanger // February 26th, 2020 //
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AdExchanger Politics: Talking Shop With Bernie Sanders’ Analytics Partner; California Beckons

Welcome to AdExchanger Politics, our news roundup in which senior editor James Hercher tracks the latest developments in political advertising, augmenting our political marketing commentary and news coverage. Want it by email? Sign up here. Sen. Elizabeth Warren embraced a new model for political campaigns last year with upfront investments in her campaign’s in-house media and data expertise.... Continue reading »
by AdExchanger // February 18th, 2020 //
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