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»Politics

AdExchanger Politics: On The Defensive, Donald Trump Revs Up His Ad Machine

You are reading AdExchanger Politics, our news roundup in which senior editor James Hercher tracks the latest developments in political advertising, augmenting our political marketing commentary and news coverage. Want it by email? Sign up here. Donald Trump’s reelection campaign is shifting into high gear now that Joe Biden is the presumptive Democratic nominee. That means a huge... Continue reading »
by AdExchanger // June 10th, 2020 //
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President Trump Signs Executive Order To Remove Legal Shield For Online Platforms

Miffed by Twitter adding fact-checking labels to some of his tweets this week, President Donald Trump signed an executive order on Thursday that, if enacted, would challenge social media companies or other aggregation platforms that moderate or remove political content. The reported draft of the executive order targets Section 230 of the 1996 Communications Decency... Continue reading »
by James Hercher // May 28th, 2020 //
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AdExchanger Politics: Which Campaign Benefits The Most From The COVID-19 Crisis?

You are reading AdExchanger Politics, our news roundup in which senior editor James Hercher tracks the latest developments in political advertising, augmenting our political marketing commentary and news coverage. Want it by email? Sign up here. In the past couple of months, political media operatives have debated whether the coronavirus pandemic is a relative advantage for President Donald... Continue reading »
by AdExchanger // May 28th, 2020 //
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AdExchanger Politics: The Coronavirus Handicaps Challenger Campaigns

You are reading AdExchanger Politics, our news roundup in which senior editor James Hercher tracks the latest developments in political advertising, augmenting our political marketing commentary and news coverage. Want it by email? Sign up here.   While everyone in politics is figuring out on the fly how COVID-19 will affect US elections this year, it seems already... Continue reading »
by James Hercher // May 13th, 2020 //
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AdExchanger Politics: Text Messaging Captures The Spotlight This Year

You are reading AdExchanger Politics, our news roundup in which senior editor James Hercher tracks the latest developments in political advertising, augmenting our political marketing commentary and news coverage. Want it by email? Sign up here. Text messaging isn’t new or trendy, but it’s an increasingly popular medium for political advertisers. That was true before the coronavirus swept the... Continue reading »
by AdExchanger // April 29th, 2020 //
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Google To Make All Advertisers Submit Personal IDs, Business Verification Docs

Google will require advertisers to submit personal identification or business documents that prove who they are and what country they operate in, the company announced on Thursday. The process will start in the United States and then expand globally, but it will take a few years before the new business verification program is complete, according... Continue reading »
by James Hercher // April 23rd, 2020 //
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AdExchanger Politics, The Democrat Edition: Do Candidates Need The Tier-Two Social Platforms?

You are reading AdExchanger Politics, our news roundup in which senior editor James Hercher tracks the latest developments in political advertising, augmenting our political marketing commentary and news coverage. Want it by email? Sign up here. Political advertisers are spending more on digital media, but they have yet to embrace the largest emerging and tier-two online ad platforms,... Continue reading »
by AdExchanger // April 15th, 2020 //
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AdExchanger Politics: As America Stays Home, Candidates Turn To Digital Organizing Tech

You are reading AdExchanger Politics, our news roundup in which senior editor James Hercher tracks the latest developments in political advertising, augmenting our political marketing commentary and news coverage. Want it by email? Sign up here. Political candidates are feverishly (sorry) trying to figure out how to win elections this year when all they’ve ever known about campaigning... Continue reading »
by AdExchanger // April 1st, 2020 //
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Lessons From The 2008 Financial Crash During A Presidential Campaign

"AdExchanger Politics" is a regular column tracking developments in the 2020 political campaign cycle. Today’s column is written by Jordan Lieberman, general manager of political and public affairs at A4. On Sept. 29, 2008, the Dow Jones dropped 777 points and the subprime mortgage crisis caught up with us. The Lehman Brothers crash was two weeks old.... Continue reading »
by AdExchanger // March 25th, 2020 //
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AdExchanger Politics: The Coronavirus Factor

You are reading AdExchanger Politics, our news roundup in which senior editor James Hercher tracks the latest developments in political advertising, augmenting our political marketing commentary and news coverage. Want it by email? Sign up here. How will coronavirus affect US politics? Beyond the direct impact on the economy, COVID-19 is upending political activity this year. In the... Continue reading »
by AdExchanger // March 18th, 2020 //
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