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»Politics

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AdExchanger Politics: As America Stays Home, Candidates Turn To Digital Organizing Tech

You are reading AdExchanger Politics, our news roundup in which senior editor James Hercher tracks the latest developments in political advertising, augmenting our political marketing commentary and news coverage. Want it by email? Sign up here. Political candidates are feverishly (sorry) trying to figure out how to win elections this year when all they’ve ever known about campaigning... Continue reading »
by AdExchanger // April 1st, 2020 //
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Lessons From The 2008 Financial Crash During A Presidential Campaign

"AdExchanger Politics" is a regular column tracking developments in the 2020 political campaign cycle. Today’s column is written by Jordan Lieberman, general manager of political and public affairs at A4. On Sept. 29, 2008, the Dow Jones dropped 777 points and the subprime mortgage crisis caught up with us. The Lehman Brothers crash was two weeks old.... Continue reading »
by AdExchanger // March 25th, 2020 //
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AdExchanger Politics: The Coronavirus Factor

You are reading AdExchanger Politics, our news roundup in which senior editor James Hercher tracks the latest developments in political advertising, augmenting our political marketing commentary and news coverage. Want it by email? Sign up here. How will coronavirus affect US politics? Beyond the direct impact on the economy, COVID-19 is upending political activity this year. In the... Continue reading »
by AdExchanger // March 18th, 2020 //
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What Happens To The Bloomberg Ad Money Now?

Michael Bloomberg’s Democratic primary campaign is finished, but is the Bloomberg media machine exiting the race as well? There is only speculation about how and how much Bloomberg will invest to back Joe Biden, who he endorsed when he dropped out, or on liberal advocacy campaigns. He seems intent on remaining a force in the... Continue reading »
by James Hercher // March 5th, 2020 //
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AdExchanger Politics: Super Tuesday Ad Strategies

You are reading AdExchanger Politics, our news roundup in which senior editor James Hercher tracks the latest developments in political advertising, augmenting our political marketing commentary and news coverage. Want it by email? Sign up here. Super Tuesday is the presidential primary’s most important day, with 14 states, a third of delegates up for grabs, and a... Continue reading »
by James Hercher // March 3rd, 2020 //
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The Honest Ads Act Charts A Path For Political Advertising

"AdExchanger Politics" is a regular column tracking developments in the 2020 political campaign cycle. Today’s column is written by Daniel Sepulveda, senior vice president for policy and advocacy at MediaMath. Lawmakers and industry leaders have not yet reached consensus on digital political advertising rules. As a result, no one is satisfied with the platforms’ varying... Continue reading »
by AdExchanger // February 26th, 2020 //
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AdExchanger Politics: Talking Shop With Bernie Sanders’ Analytics Partner; California Beckons

Welcome to AdExchanger Politics, our news roundup in which senior editor James Hercher tracks the latest developments in political advertising, augmenting our political marketing commentary and news coverage. Want it by email? Sign up here. Sen. Elizabeth Warren embraced a new model for political campaigns last year with upfront investments in her campaign’s in-house media and data expertise.... Continue reading »
by AdExchanger // February 18th, 2020 //
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EMarketer: TV And Bloomberg Will Fuel Political Ad Spend This Year

Political advertising in the United States from 2019 through 2020 will total $6.9 billion, up 63.3% from the last presidential cycle, according to eMarketer’s first political spending forecast published on Wednesday. If electoral budgets do play out as eMarketer forecasts, it will show the enduring hold TV has in the political media world. Television will... Continue reading »
by James Hercher // February 12th, 2020 //
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AdExchanger Politics: Polling Perils, In It To Win It

Welcome to AdExchanger Politics, our reimagined news round-up in which senior editor James Hercher will track the latest developments in political advertising, augmenting our political marketing commentary and news coverage. Want it by email? Sign up here. The latest news: • The Iowa Democratic caucus ended in confusion and delay on Monday night, carrying into Tuesday... Continue reading »
by James Hercher // February 6th, 2020 //
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As Election Nears, Ad Tech Looks Toward New Opportunities – And To Avoid Past Mistakes

With the 2020 US presidential election cycle heating up, advertising and technology companies are once again jockeying to secure their share of the coming deluge of political media budgets. But the commercial tech crowd is taking a more judicious approach to political advertising this time around, having learned some hard lessons in 2015 and 2016,... Continue reading »
by James Hercher // January 15th, 2020 //
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