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»TargetSmart

This Year’s Hotness: Finding And Monetizing Pissed Off Voters

Every year, voter-targeting firms sell audience segments based on trending issues. “We look into our crystal ball and think about what’s going to be big come November,” said Andrew Drechsler, CRO at the liberal data firm HaystaqDNA. And this year, everybody’s crystal ball is showing the same thing: voters who are willing to split or... Continue reading »

by James Hercher // September 13th, 2016 //
»
 

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