Beyond the money they mint with their owned-and-operated inventory, Google, Facebook and Amazon are, each in their own way, bidding into nearly every programmatic auction that takes place across the open internet. Although programmatic is growing year over year, independent ad tech players are increasingly fighting over the remaining crumbs while the walled gardens cut […]
Facebook says it’s finally going to start rolling out its long-overdue Clear History feature “in the coming months.” That activation means Facebook will have less access to certain forms of targeting data. On Tuesday, Facebook warned advertisers that the tool, which will eventually give people the ability to see and delete the data that third-party […]
What if Microsoft, and not Google, had acquired DoubleClick in 2007? What if Facebook hadn’t given up on its Atlas and LiveRail acquisitions? What if YouTube had stayed independent? In this episode, Beeswax CEO Ari Paparo comes to the studio for a game of “what if,” applying his encyclopedic knowledge of ad tech to a […]
Publishers want to control their header bidding – especially in light of Google Ad Manager’s changing rules and proprietary header bidding wrappers giving preference to their own demand. To serve this need, Rubicon Project built Demand Manager, tech that sits on top of the open-source wrapper Prebid. In addition to analytics and a rich UI […]
As a joint venture between Universal Music Group and Sony Entertainment, Vevo owns the sales and distribution rights to 350,000 music videos from the world’s top artists. Vevo has always had a large distribution partnership with YouTube, but over the past year it’s shut down its owned-and-operated properties to exclusively partner on third-party distribution – […]
It’s been almost a year since Vista Equity Partners acquired a majority stake in ad verification company Integral Ad Science. In the wake of the acquisition, the company appointed a new CEO, Lisa Utzschneider, to lead the company. In this episode, Utzschneider discusses her 20 years in senior revenue roles at Microsoft, Amazon and Yahoo, […]
Shopify powers digital marketing for many of the savviest direct-to-consumer (DTC) brands. In addition to its foundational ecommerce services, Shopify provides DTC marketers with a range of creative and media buying tools through an automated chatbot named Kit. It also connects merchants to major media platforms such as Instagram, Amazon, Google and Facebook through a […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Scott Swanson, CEO at Aki Technologies. Apple’s move into streaming TV is a significant milestone in the already-in-progress, cord-cutting revolution. It should serve as an important nudge for marketers: Yes, it’s time to get […]
For YouTube, it’s all about the big TV screen. At least, that was the messaging the Google-owned video platform pushed during its Brandcast event Thursday evening at Radio City Music Hall, where CEO Susan Wojcicki trotted out the stats. “The 2 billion users who log into YouTube each month are watching their favorite content […]
OpenX is testing a platform called OpenAudience that lets advertisers buy using its identity graph, which includes access to unique data from its publishers. It plans to makes its identity graph-enabled buying generally available in Q3. This announcement is unusual in that exchanges like OpenX usually do not offer identity graphs that connect audience data […]
Regulation Nation The Federal Trade Commission is in negotiations on a settlement deal with Facebook that would install a federally-approved privacy official at the highest ranks of the company and launch an independent privacy oversight committee. CEO Mark Zuckerberg would be responsible for enforcing privacy at the company, and Facebook will still have to pay […]
“Today, we’re going to talk about building a privacy-focused social platform,” Facebook CEO Mark Zuckerberg declared, with only a mild sense of irony, as he kicked off the F8 developer conference in San Jose on Tuesday morning. One would be forgiven for wondering if Facebook is even capable of such a pivot, and Zuckerberg recognized […]
Brands are being tough on platforms, pulling advertising dollars after brand safety fiascoes and thinking critically about appearing adjacent to unpredictable content that can expose them to brand-safety risks. Yet Reddit, which languished with minimal advertising for years in part due to those brand-safety concerns, is thriving. Revenue grew by a factor of three in […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Facebook set aside $3 billion for a potential FTC fine, the company revealed Wednesday when it announced its first quarter earnings. Facebook estimates the fine, which stems from its privacy practices, could range from $3 billion to $5 billion. “We are focused on building out our privacy-focused vision for the future of social networking and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Remember Oath? Verizon Media Group, the company formerly known as Oath, is shrinking as the telco shifts its focus and most of its resources to 5G. The media group, which is made up of Verizon’s acquisition and merger of AOL and Yahoo, saw revenues […]
Snap is seeing a nice bump from performance advertisers. The platform said Tuesday that its revenues from direct-response buyers doubled over the past year, although it did not break out a figure. Total revenue grew 39% year over year to $320 million, beating analyst expectations of $307 million. Snap’s success with performance advertisers is driven […]
Twitter is angling for its sliver of the performance advertising pie dominated by Facebook and Google. A top priority for the Twitter revenue team this year is to work on enhancing its Mobile App Promotion product, the company’s answer to app install ads. The opportunity is ripe, CFO Ned Segal told investors during an earnings […]
While most DSPs let marketers increase or decrease bids based on factors like time of day, Beeswax is upgrading that idea with a product that lets buyers optimize bids based on up to 40 factors from the bid requests. Bid Models, which graduated from beta Wednesday, uses multivariate bidding algorithms to help marketers find “pockets” […]
Traditionally, a company like TIBCO, which sells integration and analytics software, thrives on events and field sales, where company reps can explain its products in person. But client buying habits have changed, even in the world of complex B2B solutions. “We heard from customers that they were spending more time online learning about products before […]
Snap teased an audience extension product called Snapchat Audience Network in early April, but the offering is still being baked and the beta likely won’t open until some point this summer. So, advertisers have to wait to find out how targeting will work outside of the Snapchat platform, what data will be available and what […]
Agencies have a “can’t live with it, can’t live without it” relationship with Facebook. The world’s second-largest ad platform, which reaches roughly 2.4 billion people, is a must-buy for brands. But a stream of issues around brand safety, misinformation and election integrity have made Facebook a precarious place for a brand to expose itself. Facebook’s […]
Waze is navigating toward programmatic. The traffic and navigation app owned by Google said Wednesday it has made its Zero-speed Takeover ad unit available programmatically in Display & Video 360 (formerly known as DoubleClick Bid Manager). The unit shows up as a banner ad at the bottom of the screen when a driver stops their […]
Google is doing more to help companies connect, manage, secure and analyze ever-growing amounts of data. At its Google Cloud Next conference in San Francisco, the company unveiled a raft of announcements over the last two days (the event officially runs April 9-11), including new open-source integrations, more AI capabilities and product-development partnerships with large […]
Story updated to include a comment from Snap. Snapchat is on track to lose US users for the first time this year, according to eMarketer, thanks in part to continued aftershocks from its disastrous 2018 redesign. And Snap’s loss could be Instagram’s gain. Monthly users are set to decrease 2.8% year over year at Snapchat […]
Sens. Mark Warner, D-VA, and Deb Fischer, R-NE, introduced a bipartisan bill on Tuesday that would prohibit large internet companies like Google and Facebook from using deceptive design practices known as “dark patterns” that subtly manipulate users into sharing their personal data. Click here to read the bill in full. Dark patterns enable companies to […]
IBM is bowing out of mar tech and offloading its marketing cloud assets – for the second time. Competition from the other scaled marketing players was fierce and Big Blue’s heart hasn’t been in it for a while. Last week, IBM entered into a definitive agreement to sell its marketing platform and commerce software to private […]
Pinterest’s valuation in its amended S-1 released today is lower than the $12 billion it was gunning for last year. With price per share ranging from $15 to $17, Pinterest is valued between $10 billion and $11.3 billion. Could this lower-than-expected valuation indicate skepticism about Pinterest’s core business? Elgin Thompson, managing director of Digital Capital […]
Facebook is trying to make it easier for people to get information about the ads running on its platform. Ad transparency – political ad transparency, in particular – has been a top priority at Facebook since it became clear that bad actors were running amok in the leadup to the 2016 presidential election. Starting Thursday, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Network To Get Work A+E is taking a two-pronged approach with its new TV measurement products. A campaign reporting feature called P1 is meant to onboard smaller businesses and direct-to-consumer startups, which hunger for attribution data and want to test TV with relatively low […]
AppLovin is growing at a blistering pace, but Wall Street investors remain cautious about the business.
High-end ad blockers mimic some of the same behavior as bot traffic. So WiseGuyGaming repurposed the tools it was already using to identify bots to reveal its ad-blocking audience as well.
Criteo has weathered considerable storms in its day, including a painful moment in March 2020 when its market cap bottomed out below $500 million. Can it pull off yet another turnaround?
Disaffection and outright anger toward US sports institutions run deeper than logo-cluttered fields. Leagues and teams are sacrificing player safety and fan enjoyment for marketing dollars.
People Inc.’s referral traffic from Google search is down 70% over the past two years, and by 26% in Q3 alone. But its digital revenue is still growing, albeit slowly.
On Tuesday, Chord, a six-year-old commerce tech startup, acquired Zenlytic, an AI startup with an anthropomorphized data analyst agent named “Zoë,” for $5 million.
