Snap may have invented the Stories format, but Instagram Stories are attracting most of the ad spend. The two main reasons why sits at the heart of an existential dilemma for Snap: its audience and its scale. Snap’s youthful users are one of the platform’s primary selling points at the same time they’re a potential […]
Snapchat saw promising gains for its advertising platform in earnings reported Thursday. The company reported a record-high $298 million in revenue, with 43% year-over-year growth, and quarterly jumps in average revenue per user (ARPU) from $2.21 to $2.62 in North America and $0.66 to $0.85 in Europe. But Snapchat is still bleeding daily active users […]
Although Alphabet’s revenue grew 21% to $33.7 billion in Q3, that fell short of its target, sending its stock sliding 4.5% in after-hours trading Thursday. “We feel good about the underlying strength in the ads business,” said Google CFO Ruth Porat, noting that Google is investing in machine learning to further improve its ads business […]
Last quarter, Twitter’s stock got hammered after user growth stagnated, despite its solid financial results. But analysts appear ready to stop punishing Twitter for its user numbers. Although Twitter shed 4 million users in the third quarter year over year – monthly actives now total 326 million – the company’s stock grew nearly 3% in premarket trading […]
Online spending records have shattered across the country during this year’s midterm election cycle, but no campaign has brought more attention to digital media than that of Democrat Beto O’Rourke, a Texas congressman running for Republican Ted Cruz’s Senate seat. No candidate this year has raised more money online or spent more on Google, Facebook […]
Putting together a sponsored content program is a time-consuming headache for buyers and publishers. BrandVerge, a marketplace where buyers can browse publishers’ sponsored content options, aims to make it faster and easier to create sponsored content deals. The platform claims to shorten the deal-making process by an average of 67%. Smaller agencies and direct-to-consumer brands […]
What kind of stories do people in market for a luxury SUV read? Forbes is answering that question using data, not a gut feeling, so brands can buy sponsorships and branded content based on what resonates with an audience. That question was once impossible to answer. Publishers would know, for instance, if readers indexed highly […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by StackAdapt. For this, our 100th episode of “AdExchanger Talks,” we bring you a wide-ranging conversation with Facebook’s top ad engineer, Mark Rabkin. This is Facebook’s first time on the podcast, so there was plenty of ground to cover. Rabkin, […]
If Amazon-owned Twitch reaches its goal this year of – according to Bloomberg – doubling its ad sales revenue to $1 billion, it has quite a lot to offer but a lot it must still do. On the plus side, Twitch, the popular video streaming platform that boasts more than 15 million daily active users, […]
Oracle kicked off its OpenWorld conference Monday by introducing a customer data platform (CDP) to connect disparate data sources and a subscription management product to capitalize on the blossoming subscription economy. The CDP, CX Unity, is now pre-integrated with the Oracle Customer Experience (UX) Cloud and is designed to tie marketers’ first-party data to anonymous third-party offline […]
Sovrn closed a $25 million Series E round Thursday to help it acquire companies outside of ad tech. Sovrn’s original investors, led by Foundry Group, all participated in the round. “Our business is 100% focused on tools and technologies that help publishers – of which advertising is an important one,” said Sovrn CEO Walter Knapp. […]
Facebook has been going full tilt since March to convince advertisers and consumers alike that it’s a safe platform on which to spend money and time. On Wednesday, for example, Facebook said it’s further reducing the distribution of low-quality, spammy ads within its auction. Advertisers with multiple low-quality ads – those that contain sensational language, for […]
Six top ad exchanges are asking the Trustworthy Accountability Group (TAG) to referee auction dynamics. The CEOs of OpenX, PubMatic, Rubicon Project, Sovrn, SpotX and Telaria collectively signed a letter to advertisers and publishers outlining principles of transparency, efficiency and fair-market practices. They want to clearly state what’s acceptable and what’s not to restore trust […]
What do an international pop group, the creator of “American Idol,” Cirque du Soleil and actor Clive Owen have in common? SAP. “Marketers in the B2B space have to realize one very simple and fundamental thing: We are all human beings,” said Alicia Tillman, SAP’s chief marketing officer. “We as B2B marketers need to speak […]
Contrary to popular belief, video did not kill the radio star. It made them a YouTube influencer. Advertisers use influencer marketing to reach consumers at a time of increased ad aversion. But the sheer volume of influencers and content on YouTube alone can be overwhelming for advertisers searching for the best fit for their brand. […]
Facebook’s Marketing Partner (FMP) program is getting a bit of a facelift with the addition of new badge categories and tools to help with measurement and creative. Hundreds of tech companies, agencies and consultants jammed into the Hammerstein Ballroom in New York City on Wednesday to get the skinny at Facebook’s sixth global marketing partner […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Video Stars Video ad spend in the United States will grow to $27.8 billion, about 25% of all digital ad spend, by 2020, according to eMarketer’s latest forecast. That’s a 30% growth spurt from 2017. Facebook will emerge as the big winner in the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Setting Up A Private Practice Amazon’s private-label brand business is on pace to generate $25 billion by 2022, up from $7.5 billion this year, according to investment firm SunTrust Robinson Humphrey. And Amazon has quietly taken measures to rapidly grow its exclusive brand roster, […]
The third-party cookie isn’t crumbling so much as imploding. In a Friday email to advertisers and publishers, Facebook said that on Oct. 24 it will start offering a first-party cookie option for the Facebook tracking pixel so that businesses can keep targeting their ads and measuring their campaigns without relying on third-party cookies. Facebook confirmed […]
Brian O’Kelley’s departure as CEO of AppNexus surprised few in the industry who know him. His sharp opinions and independent mindset made him an ad tech provocateur and a fearless leader. But that same personality seemed incompatible with taking a subservient role to Xandr CEO Brian Lesser within the AT&T mega-corporation. After all, this is […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brand Safety, Cont. More than a year after the YouTube scandal that catapulted brand safety to public attention, the issue remains a stubborn thorn in the side of online advertising. Hundreds of websites with objectionable content or political propaganda attract mainstream brands via Google, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hand Over The Keys Facebook has confirmed that last week’s hack affecting 50 million accounts did not extend to third-party apps using the Facebook login, The Wall Street Journal reports. “We have now analyzed our logs for all third-party apps installed or logged during […]
Facebook has been aggressively pushing its non-core apps to make money, a decision that caused friction between the mothership and the founders of WhatsApp and Instagram, all of whom have recently left the building. So, where does that leave Messenger – a homegrown app with over 1.3 billion users that, thankfully for Facebook, has no […]
MediaMath will stop buying from supply partners that play auction games, preferring to create an economic incentive for fair, transparent programmatic auctions and put an end to auction manipulation. The DSP sent an open letter Wednesday morning to its 50 directly integrated suppliers. The full letter is reproduced at the end of this article. “Auction […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sridhar Out One of Google’s key ad executives is riding his horse off into the VC sunset, Forbes reports. SVP Ads and Commerce Sridhar Ramaswamy will depart the Googleplex for a role with Greylock Ventures. Sridhar helped Google’s ad platform business grow from $1.5 […]
Facebook may have to roll out a “sorry” button. In the meantime, there’s Carolyn Everson, Facebook’s global head of marketing solutions. After revelations last week about questionable data-sharing practices capped off by a large data breach, Everson was invited to kick off Advertising Week in New York City on Monday and address Facebook’s most recent […]
Six exchanges and a handful of top publishers who work with Index Exchange’s wrapper say they consistently notice anomalies indicating the exchange prioritizes itself. At least two of those exchanges are composing a letter to Index Exchange CEO Andrew Casale threatening to withdraw from its wrapper unless it takes steps to ensure neutrality, AdExchanger has […]
Jay Seideman will present on programmatic best practices at AdExchanger’s upcoming Programmatic IO New York conference on Oct. 15-16. AT&T’s new advertising and analytics unit, Xandr, is capturing the headlines and Amazon is on its way to making the duopoly a trio – but don’t count out Oath. The Verizon-owned digital media company is avidly […]
Although M&A for data-driven companies slowed before the EU’s General Data Protection Regulation took effect, Salesforce charged ahead. The CRM giant dropped $6.5 billion on middleware firm MuleSoft in March. It followed with a reported $800 million acquisition of data integration company Datorama, which closed Aug. 20. A month later, multiple Salesforce customers are already […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brick By Brick Amazon’s newest foray into offline retail is a store called Amazon 4-star in New York City’s SoHo neighborhood featuring products that have high ratings and are trending with New Yorkers. The store will be similar to Amazon’s small chain of bookstores, […]
OpenAI announced a CAPI, along with the public launch of its self-serve ads manager, as the latest features of its rapidly evolving ads business.
It’s been nearly four years since the Federal Trade Commission first accused Kochava of selling highly sensitive location data. Now, the two have finally reached a settlement.
Amazon has packaged a handful of upgrades to its ads measurement solutions, obviously catered to TV and streaming media advertisers.
AdExchanger Senior Editors Alyssa Boyle and Anthony Vargas share their takeaways from three days chatting about agentic AI at POSSIBLE.
Generative AI search has pushed traffic off a cliff across most of the internet, but not on social platforms. Reddit included.
Domenic Venuto, indie agency Horizon Media’s chief product and data officer, sat down with AdExchanger during POSSIBLE at the Fontainebleau in Miami to unpack the role of AI in today’s media and advertising landscape.
