Platforms

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trust Me, This Is Bad Fifty – count ’em, 50 – attorneys general are planning to work together on a sweeping joint antitrust investigation into Google. Google’s dominance over the online ad market will be the probe’s first priority, the Republican Texas AG told […]

Facebook has warned investors to expect a pronounced revenue slowdown in the second half of the year and into 2020 thanks to “ad targeting-related headwinds.” And Instagram can expect to weather the same challenges. Instagram has been a growth driver for Facebook, both in terms of engagement and ad spend. The two share data between […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Hand That Feeds Big tech may be disrupting linear television and OOH, but it’s also supporting those channels with marketing dollars. As AdExchanger reported recently, tech giants are increasing their ad investments to burnish their reputations and maintain growth in an increasingly saturated […]

New York Attorney General Letitia James is leading a bipartisan investigation into whether Facebook engages in anticompetitive behavior to drive up ad prices. James, a Democrat, is being joined in her work, which will also look into whether Facebook’s actions have endangered consumer data and reduced the quality of consumer choice, by eight other state […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hold Up In the event of an economic downturn, holding companies – specifically WPP and Publicis – could be in a vulnerable position. Both companies are saddled with debt and plummeting stock values that will be difficult to recoup, especially as clients bring more […]

Goodbye AppNexus SSP, hello Xandr Monetize. One year after its acquisition by AT&T, AppNexus is rebranding its exchange to Xandr Monetize. It’s also adding a slew of new features to support its vision of offering a full programmatic stack for video-heavy publishers. Xandr Monetize is the third Xandr-branded product to launch, after Xandr Community and […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. An Endless Conquest  Google’s allowance of aggressive conquesting on search results is becoming a headache for companies relying on organic search. Jason Fried, CEO of Basecamp, sounded off about the practice on Twitter this week after his company showed up below four paid ads […]

Why pay an agency to concoct expensive creative when your consumers are already doing it for free? For direct-to-consumer bedding and bath brand Parachute, the answer is simple. Its customers regularly tag the brand in their organic posts on Instagram, which Parachute is able to repurpose for campaigns to retarget site visitors. Say someone is […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Divesting Ad Tech  News Corp has hired bankers to oversee the potential sale of Unruly, a video SSP the news company acquired four years ago for about $140 million, Sky News reports. Terms of the potential deal are still unknown, but News Corp’s decision […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google’s Turn Google will pay up to $200 million to the Federal Trade Commission to settle an investigation into whether YouTube violated children’s privacy law by targeting ads to minors, Politico reports. The proposed settlement, which has been sent to the Justice Department for […]

The world’s biggest technology companies have become some of the biggest ad spenders. Although other global brands continue to grow their ad spend at a moderate rate, they don’t benefit from the same incentives as internet brands, which earn as they spend. Legacy categories are hampered by an awkward dynamic: Risk losing digital consumers by […]

Facebook is changing the way users discover businesses and engage with bots on the platform. In the coming months, Facebook will phase out the Discover tab, one of the portals within Messenger where people can browse Messenger bots, businesses to message and games to play. Released in 2017, the tab was originally posiitoned as one […]

Amazon is developing clean room data technology that could improve measurement and data for ad campaigns, according to sources familiar with the product. The idea is similar to other clean room offerings, like Google’s Ads Data Hub (ADH) or Facebook’s enterprise data-sharing service, which enable advertisers to measure campaigns or mingle their first-party data with […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Under The Hood Facebook is reviewing all of its 600-plus marketing partners after a Business Insider report revealed some were scraping data and storing passwords on Instagram without consent. The move shows that Instagram, which has been largely shielded from the public backlash over […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Knewz Corp News Corp is launching a news aggregation service called Knewz.com with the intention of highlighting smaller outlets that often get passed over by Google and Facebook. The service, expected to launch on desktop and mobile later this year, will link directly to […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. European Conflict Google has shuttered Adobe DSP’s access to the Google Ad Manager ad exchange in Europe, citing malware fears. “There are concerns that Adobe’s DSP was recently identified as a tool used to help spread a notorious form of malvertising known as eGobbler,” […]

Fake installs on Android are costing mobile app marketers beaucoup bucks and messing with their data sets. On Wednesday, mobile marketing analytics company Singular released a tool that deterministically validates whether an Android install is real or bogus before the install gets attributed. There are other tools on the market that aim to do the […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Children Of YouTube YouTube will remove targeted ads from videos that are watched primarily by children, Bloomberg’s Mark Bergen reports. The move could impact a large fraction of YouTube’s overall traffic and dent monetization as the platform implements contextual targeting in place of personalized […]

After more than a year of tinkering, Facebook is rolling out a long-promised tool that lets users see the data about them that third-party apps and websites pass to Facebook, and then decouple that data from their Facebook account. Starting Tuesday, users in Ireland, South Korea and Spain will be able to access the feature, […]

Twitter introduced a new video ad buying model on Monday that only charges advertisers once 50% of their ad is in view for at least six seconds. The purpose of the bid type is to encourage more advertisers to optimize toward short-form video ads while also giving them the “security” of being able to transact […]

Cost per acquisition (CPA) on Facebook has increased over the last few years as news feed ad load nears saturation. That’s a big problem for advertisers like DTC hair care and coloring company Madison Reed, which spends a large portion of its budget on Facebook. The company is always on the hunt for ways to […]

As Facebook’s VP of global marketing solutions in North America, Nada Stirratt is responsible for overseeing all of Facebook’s managed service business with small businesses to the largest global brands in the region. These days, that job requires a healthy dose of explanation and apology. Facebook has been raked over the coals throughout 2018 and […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Mouse Trap Disney was a little low on pixie dust when it updated its ad sales strategy recently. The process has been rocky, according to The Information. Besides a reorg that crossed multiple departments (AdExchanger’s coverage), the Mouse House also swapped out its Comcast […]

When the Democratic National Committee (DNC) introduced individual donor thresholds earlier this year for candidates to qualify for primary debates, it was trying to empower campaigns with grassroots support. But these new rules have also created a massive online audience acquisition spree. The first round of debates was relatively easy to qualify for – with […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Publisher Traumatic Stress Disorder  Publishers, does this sound familiar? Facebook is offering to pay licensing fees to news outlets to participate in a news section it plans to launch later this year. It’s knocked on doors at ABC, Dow Jones, The Washington Post, Bloomberg […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Taking Stock Ad tech stocks seem to be staging a comeback. Aside from Criteo, independent, publicly-traded ad tech companies are on a growth streak. The Trade Desk is up more than 5X since May 2018, when GDPR became law, and now boasts a market […]

Twitter is planning to eliminate third-party customer data sources from its ad-buying system, a shift that’s strikingly similar to the action Facebook took following Cambridge Analytica. Advertisers will still be able to use third-party data, they’ll just have to buy it themselves and Twitter reserves the right to approve the data sources. Twitter told The […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Mouse Money Disney’s 2019-2020 upfront was the biggest in the company’s history, with sales up 5% thanks in part to its acquisition of 21st Century Fox. Digital revenue and revenue from addressable TV were both up 50%, a sign of a growing appetite among […]

The news: Facebook is suing two shady developers for using Audience Network to gin up fake clicks on Facebook ads. What isn’t news: Audience Network, which advertisers use to extend their Facebook campaigns to third-party sites and apps, can be a conduit for ad fraud and fake traffic. The developers, Hong Kong-based LionMobi and Singapore-based […]

In May, during a hearing of the Senate Judiciary Committee about the impact of data privacy and competition policy on the digital ad ecosystem, former AppNexus CEO Brian O’Kelley told lawmakers that Google and Facebook deserve to be broken up. “Let’s apply some common sense to the regulatory process just by acknowledging that consumers pay […]