Mobile-first doesn’t mean mobile-only. That’s the thinking at mobile marketing automation company Leanplum. “You want to design a journey for customers that they find useful,” said Momchil Kyurkchiev, CEO and co-founder of Leanplum. The company announced $11.6 million in Series B on Wednesday, led by Kleiner Perkins and with participation from Shasta Ventures, bringing the company’s […]
Facebook has pulled the plug on a plan to limit device-level data collection for mobile app campaigns in the wake of a revolt by large app marketers against the policy change. A representative for the company confirmed to AdExchanger that Facebook will no longer stop app marketers – including some of the world’s largest mobile gaming […]
There’s nothing wrong with an 80% or 90% fill rate, unless you’re a cash-strapped medium-sized app developer. “That 10% or 20% can be a killer if you need the revenue,” said Anton Losman, chief product officer at DigitalClick, an indie dev studio with about 10 million downloads. Losman, who handles monetization for DigitalClick’s handful of apps, […]
Carriers are looking for additional sources of cash (see the AOL/Verizon merger), and zeotap, a Berlin-based platform that helps mobile network operators monetize their data, is angling to capitalize on that need. To do that, the company will use the majority of its $6 million in Series A, announced Tuesday, to fund international expansion into […]
Best practice No. 1: A tiny burger on a tiny screen isn’t going to convince anyone of anything. When Opera House, the creative strategy arm and ad lab under mobile ad platform Opera Mediaworks, consults with a brand or an agency on a mobile campaign, developing the right creative is the big thing – especially when […]
In the words of Andreessen Horowitz partner Benedict Evans, “Mobile is eating the world.” While the investor community grows dubious about the viability of ad tech, mobile startups still seem to be able to bring in the cash. Two such companies, app data and analytics firm PushSpring and deep-linking outfit Yozio, both announced Series A […]
While a new piece of mobile tech seems nifty, will it irritate consumers? It’s a deceptively simple question and one that Warren Zenna often has to ask himself. As EVP and managing director of Mobext US, the mobile arm of Havas Media Group, Zenna and his team are constantly presented with a steady and constant […]
What leads users to install an app is important, but what happens after the install is critical. That’s one of the main reasons behind attribution company TUNE’s purchase of real-time analytics and messaging startup Artisan Mobile, announced Thursday. Terms of the deal were not disclosed. Rumors about the buyout were first circulated by VentureBeat on July […]
In-app fraud is turning into another expensive headache for advertisers. According to research released Thursday by fraud detection firm Forensiq, programmatic in-app ad fraud was responsible for roughly $776 million worth of wasted budget in 2014, a number Forensiq projects will crack the $1 billion mark this year. That might seem like a relative drop […]
It’s high time for publishers to start transacting on time. That’s the idea behind Parsec, a time-based advertising platform that was released in beta by mobile ad company Sled Mobile on Wednesday. Rather than selling on a cost-per-impression basis, Sled will start to charge by CPS – cost per second. For the moment, Parsec deals will […]
