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»Mobile

AppLovin’s Game Plan: Go Big On Content And Distribution

AppLovin’s acquisition of Machine Zone last week turned heads. Shouldn’t it be MZ acquiring AppLovin? But the deal makes perfect sense when you consider that Machine Zone is only the most recent – albeit the largest – content deal for AppLovin, which has made strategic investments in mobile game studios regularly for the last two... Continue reading »
by Allison Schiff // May 21st, 2020 //
»
Mobile Game Juggernaut Machine Zone To Be Acquired By AppLovin

AppLovin is set to snap up Machine Zone. Put another way, a mobile ad startup is acquiring one of the largest mobile gaming companies in the world. Terms of the deal, announced Thursday, were not disclosed, and the acquisition is subject to approvals. MZ’s valuation was reportedly around $6 billion in 2015. Machine Zone has... Continue reading »
by Allison Schiff // May 14th, 2020 //
»
Mobile Performance Data Helps Travel Booking Service Klook Go Big On Affiliate

Affiliate marketing is one of the top sources of revenue for online travel and activities booking platform Klook, in good times and … not such good times. It’s been dark days for travel marketers during the health crisis. Delta, for example, recently told investors it expects revenue to decline 90% in the second quarter. But... Continue reading »
by Allison Schiff // May 12th, 2020 //
»
Zynga Has A Soft Quarter For Advertising, But Players Who Once Churned Are Returning

Both Words With Friends and Zynga Poker are more than 10 years old. But players who left long ago have been returning to the titles organically in recent weeks thanks to shelter in place. And new users are coming on board too. The uptick, which only really started in earnest during the last two weeks... Continue reading »
by Allison Schiff // May 7th, 2020 //
»
Despite Soaring Engagement, King Gets Dinged By A Pullback In Digital Ad Dollars

Gaming is growing like gangbusters in a socially distanced world, but it’s not immune to macroeconomic trends. Take Activision Blizzard’s mobile gaming arm, King, home to the wildly popular Candy Crush franchise. Activision Blizzard, which also owns the Call of Duty and World of Warcraft franchises, reported its Q1 earnings on Tuesday after market close.... Continue reading »
by Allison Schiff // May 5th, 2020 //
»
MGI Restructures Its Mobile Ad Tech Assets To Create Verve Group

Media and Games Invest (MGI), the German holding company that acquired mobile location player Verve in January, is creating a separate business unit for its ad tech assets. The new unit, announced on Tuesday, is called Verve Group, and comes along with a mini reorg. Sameer Sondhi, previously SVP and GM of global business development... Continue reading »
by Allison Schiff // May 5th, 2020 //
»
Mobile Apps Ally To Fight COVID-19 Misinfo In Developing Countries

Misinformation can spread as quickly as disease. But accurate information is power during a health crisis, said Tim Koschella, CEO and founder of Kayzen, an in-app in-housing startup based in Berlin. Koschella and his team are spearheading an initiative to circulate reliable health info through in-app ads on Android devices in developing countries, including across... Continue reading »
by Allison Schiff // April 24th, 2020 //
»
Why Business Is Booming For Mobile Game Publishers Despite The Downturn

The mobile gaming category – a more than $60 billion-a-year market – is thriving amid the brewing economic crisis. But unlike other publishers and platforms experiencing engagement spikes without the corresponding uptick in ad revenue, mobile game publishers are seeing massive boosts across the board. Nearly every metric (other than CPMs and cost per install or... Continue reading »
by Allison Schiff // April 21st, 2020 //
»
Axios Launches Native App Ahead Of Schedule As Time Spent With News Soars Thanks To Coronavirus

Axios launched its first mobile app on Wednesday two weeks earlier than planned in order to take advantage of the explosion in engagement with news content during the pandemic. The news site had more than 26 million unique visits in March, a record, said Mike Berkley, chief product officer at Axios. Of that web traffic,... Continue reading »
by Allison Schiff // April 15th, 2020 //
»
InMobi Avoids Coronavirus Layoffs With Stock Compensation Plan

Mobile advertising platform InMobi is revising its compensation structure for employees in an effort to avoid layoffs due to economic strife related to the ongoing COVID-19 pandemic. Effective April 2020, employees will receive a portion of their salary in the form of stock rather than cash. The stock component begins at 10% of an employee’s... Continue reading »
by Allison Schiff // April 11th, 2020 //
»
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