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»Mobile

If Minions Don’t Conquer The World, Brands Will; Criteo Is Back From The Brink

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hungry For More The movie “Minions: The Rise of Gru” would be a box office hit even without swarms of TikTok-obsessed users – aka “Gentleminions” – showing up to screenings dressed in suits. That’s organic. But the Minions marketing team is also going to… Continue reading »
by AdExchanger // July 7th, 2022 //
»
Completing the puzzle
Verve Group Acquires Mobile DSP Dataseat Because Privacy, Privacy, Privacy

Verve Group, the ad tech subsidiary of German ad software holding company MGI, has struck again with the acquisition of mobile DSP Dataseat. The companies declined to share a price for the deal, which was announced on Tuesday, but all 25 of Dataseat’s employees, including co-founders David Philippson and Paul Hayton, will join Verve Group,… Continue reading »
by Allison Schiff // July 5th, 2022 //
»
AdExplainer: What Are The Different Types Of Video Game Ads?

The words “video game advertising” conjure images of digital billboards in virtual worlds, but that doesn’t capture the full breadth of advertising opportunities video games have to offer. Games can support intrinsic or native in-game ads, as well as ads that are delivered alongside gameplay but exist outside the game itself, like pause-menu display ads… Continue reading »
by Anthony Vargas // July 5th, 2022 //
»
Comic: Summer Of Programmatic

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…   Happy July 4! This classic AdExchanger comic was originally published on June 22, 2018.
by Nate Neal // July 4th, 2022 //
»
Meta Exec Steve Webb Moves To Unity As VP Of Revenue For Ads

Steve Webb, the former global head of Facebook’s Audience Network, has joined Unity Technologies as VP of revenue for ads under its Operate division. Webb’s first day was June 13 and he replaces Julie Shumaker, who was elevated to SVP of revenue for Unity’s Create division in October. (Unity, which went public in September 2020,… Continue reading »
by Allison Schiff // June 29th, 2022 //
»
Layoffs
Adjust And AppLovin Lay Off 12% Of Their Workforce Amid Economic Downturn

Adjust and its parent company AppLovin laid off roughly 12% of their combined staff on Monday. It’s unclear which roles were affected by the cuts. The layoffs come as many tech firms announce hiring freezes, hiring slowdowns and general belt tightening against a backdrop of recession fears, economic uncertainty and public market volatility. Tesla, Netflix,… Continue reading »
by Allison Schiff // June 27th, 2022 //
»
Mobile Game Advertisers Created The Playbook – And Now Consoles Can Follow

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeff Sue, GM Americas at Mintegral.  Recent news that Microsoft and Sony are both bringing ads to their free-to-play (F2P) games has left the industry buzzing. But it seemed inevitable.  It’s no secret that… Continue reading »
by AdExchanger Guest Columnist // June 24th, 2022 //
»
T-Mobile Rebrands Its Ad Biz And Navigates The Perilous Line Between Programmatic And Privacy

T-Mobile is sharpening its programmatic sales pitch and releasing new ad platform features this week. One cosmetic adjustment: The ad revenue group’s name is changing from T-Mobile Marketing Solutions to T-Mobile Advertising Solutions. “When you say ‘marketing solutions,’ half the people think you’re a CRM and half think you’re the T-Mobile marketing group that buys… Continue reading »
by James Hercher // June 22nd, 2022 //
»
Move Out Of The Funnel And Into The Fast Lane

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lance Porigow, EVP of growth at The Shipyard. Building performance-driven brands that people love is now possible on a scale never before imaginable – at least for those of us… Continue reading »
by AdExchanger Guest Columnist // June 21st, 2022 //
»
AdExplainer: Meet SKAdNetwork 4.0, Apple’s Updated Attribution API That’s No Longer ‘Actively Painful’ To Use

Fourth time’s the charm? Although Apple held off on dropping any ad tech industry-shaking privacy news at its 2022 Worldwide Developers Conference in early June, it did publish documentation about the next version of SKAdNetwork – we’re up to 4.0 now – which includes a handful of new features that developers and mobile measurement providers have… Continue reading »
by Allison Schiff // June 13th, 2022 //
»
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