• Industry Preview//
  • PROGRAMMATIC I/O Las Vegas//
  • Marketing Resource Directory //
  • Newsletter Sign-up
  • Log in
AdExchanger Homepage
  • Log in
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events & Awards
    • PROGRAMMATIC I/O NY
    • Industry Preview
    • PROGRAMMATIC I/O Las Vegas
    • AdExchanger Awards
    • Power Players
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • About Us
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Events
    • Industry Preview
    • PROGRAMMATIC I/O LV
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • Programmatic Power Players
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»Mobile

T-Mobile Acquires Octopus Interactive And Says It’s Still Committed To Ad Tech

It’s become a familiar tale over the years: a major telco makes a big investment in ad tech followed by buyer’s remorse. AT&T and Verizon offloaded their respective ad tech stacks, Singtel is reportedly looking to divest Amobee and Telenor sold Tapad. But T-Mobile is defying the trend. On Monday, T-Mobile Marketing Solutions, its ad... Continue reading »
by James Hercher // January 10th, 2022 //
»
Campbell Soup’s New Sales Transformation VP On Testing Instacart’s Free Sample Ad Pilot

When customers walk down a grocery aisle from Thanksgiving through the December holidays, they’re surrounded by Campbell’s products: soup cans and broth accompanied by in-store displays and sales tags. When walking the grocery aisle means breezing a mobile feed of online grocery items and 10-foot-long shelves are squashed into a phone screen, how does a... Continue reading »
by James Hercher // December 22nd, 2021 //
»
Paul Müller, CEO & co-founder, Adjust
Adjust’s CEO On Rolling With Platform Privacy Changes And Staying Neutral Under AppLovin

The recent bonanza of mobile M&A has more to do with the maturity of the market than it does with any defensive measures related to Apple’s new privacy features, according to Paul Müller, CEO and co-founder of mobile measurement company Adjust. Müller knows a little something about M&A. He sold his company for roughly $1... Continue reading »
by Allison Schiff // December 3rd, 2021 //
»
Hunger For New Subscribers Is Driving Down Prices As Brands Discard Acquisition Cost Models

The subscription business has never been easy. But this is perhaps the toughest season ever for subscription-based companies. On the one hand, physical product shortages and ecommerce delivery struggles make digital subscription deals more compelling. Consumer products like Masterclass, Peloton and Audible all sell subscriptions. But those same businesses are among the most keenly affected... Continue reading »
by James Hercher // November 23rd, 2021 //
»
Zynga On First-Party Data, Weathering ATT – And Its Plans To Buy More Mobile Ad Tech

Despite Apple’s ATT curveball, Zynga is having its best revenue and audience growth year since the company was founded in 2007. The social game developer, whose titles include Words With Friends and the FarmVille franchise, grew its advertising business 99% year-over-year in the third quarter to $134 million. Total quarterly revenue was $705 million, a... Continue reading »
by Allison Schiff // November 8th, 2021 //
»
creative assets are a largely untapped performance data source developers can use to measure campaign success in the absence of an IDFA.
Bidalgo Rolls Out Creative Labels To Track Performance In A Post-IDFA World

Apple’s AppTrackingTransparency framework for iOS 14.5+ made it way harder to measure and optimize app campaigns. That’s just the new reality for app marketers and publishers. But creative assets are a largely untapped performance data source developers can use to measure campaign success in the absence of an IDFA. “If you get down to the... Continue reading »
by Allison Schiff // October 15th, 2021 //
»
Developers have been reporting allegedly strange behavior from AppLovin’s MAX Unity SDK.
AppLovin Rubs Some Devs The Wrong Way With SKAdNetwork Postback Data Grab

Developers have been reporting allegedly strange behavior from AppLovin’s MAX Unity SDK. At least one developer discovered that MAX, AppLovin’s in-app monetization solution, appears to have been capturing iOS 15 postbacks for installs generated by other ad networks automatically and without permission. The tip was shared anonymously with the mobile ad industry forum Mobile Dev... Continue reading »
by Allison Schiff // October 14th, 2021 //
»
How Facebook Is Overhauling Its Attribution Standards To Deal With Apple’s ATT

This is part one of a two-part deep dive series on the changing face of attribution. Facebook’s had a tough time of it recently. There was the explosive Wall Street Journal Facebook exposé, whistleblowing on Capitol Hill and the stock market’s reaction, which shaved tens of billions off Facebook’s valuation in a single day. But... Continue reading »
by James Hercher // October 11th, 2021 //
»
AppLovin Acquires MoPub From Twitter For Just Over $1 Billion In Cash

Mobile ad platform AppLovin loves acquiring companies. On Wednesday, AppLovin entered into a definitive agreement to buy MoPub from Twitter for $1.05 billion in cash. The move makes a lot of sense. Recently-public company AppLovin has been on a mobile ad tech buying spree, with more than a half-dozen acquisitions under its belt in the... Continue reading »
by Allison Schiff // October 6th, 2021 //
»
Inmar Doubles Down On Retail Media With The Acquisition Of Aki Technologies

Inmar Intelligence is adding mobile to its cart. On Thursday, the retailer-focused tech and data platform reached an agreement to acquire mobile ad platform Aki Technologies to take advantage of the high-growth retail media category. Aaron Kechley, Inmar’s GM of media and SVP of strategy, declined to share a deal price. But he did elaborate... Continue reading »
by Allison Schiff // September 30th, 2021 //
»
See more articles
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Why LiveRamp Is Banking On Google Cloud For Its Next Growth Spurt
  • Even If Targeted Online Advertising Isn’t Banned – Take Note Of Which Way The Wind Is Blowing
  • Origin On Fighting CTV’s Chronic Frequency Problem (And The ‘Dinosaurs Of Madison Avenue’)
  • The Big Story: Google’s Legal Drama Laid Bare
  • The Industry Is Still On Tenterhooks About A Universal Opt-Out Signal Under CPRA
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2022 Access Intelligence, LLC - All Rights Reserved