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»Mobile

What Trump’s TikTok Ban Could Mean For Advertisers

The TikTok saga continues. The New York Times reports that Chinese-owned TikTok and WeChat will be removed from all United States app stores (all two of them) starting Sunday, Sept. 20, as per an executive order from the Trump administration issued Friday morning. Read the full executive order from the Commerce Department. The order will... Continue reading »
by Allison Schiff // September 18th, 2020 //
»
Although most retail marketers say they generate hardly any app installs from their affiliate programs, the reality is quite different, according to Button.
Why Retailers Need To Pay More Attention To Affiliate App Marketing

Affiliate marketers are largely overlooking what could be one of their best-performing channels: apps. Although most retail marketers say they generate hardly any app installs from their affiliate programs, the reality is quite different, said Mike Jaconi, CEO and co-founder of mobile commerce marketing company Button. App users are more loyal, more likely to make... Continue reading »
by Allison Schiff // September 11th, 2020 //
»
In light of Apple’s decision to delay enforcement of its opt-in feature in iOS 14, Facebook will keep on collecting the IDFA – for now at least.
Facebook Will Continue Collecting The IDFA Following Apple’s Delay Announcement

In light of Apple’s decision to delay enforcement of its opt-in feature in iOS 14, Facebook will keep on collecting the IDFA – for now at least. Facebook had planned to stop gathering the IDFA for iOS 14 devices across its own apps and via third-party apps through the Audience Network. But “given Apple’s delayed implementation... Continue reading »
by Allison Schiff // September 10th, 2020 //
»
Will Apple’s Deadline Extension Change How Developers Get Ready For IDFA Changes In IOS 14?

The developer community welcomed Apple’s recent move to delay the rollout of its IDFA changes in iOS 14 until “early next year.” But that delay only adds a few months onto the deadline. Early next year is sooner than it sounds. And there’s still a lot of prep work that developers and their partners need... Continue reading »
by Allison Schiff // September 8th, 2020 //
»
The rumors are true: Apple is going to postpone the enforcement of its planned IDFA restrictions in iOS 14 until sometime early next year.
Apple Will Delay Its IDFA Changes In IOS 14 Until ‘Early Next Year’

The rumors are true: Apple is going to postpone the enforcement of its planned IDFA restrictions in iOS 14 until sometime early next year. That sound you just heard? It’s the collective exhale of relief coming from mobile developers and measurement vendors who had been scrambling to adjust to the changes. In a statement provided... Continue reading »
by Allison Schiff // September 3rd, 2020 //
»
Why Apple’s SKAdNetwork Could Spur Ad Fraud In IOS 14

SKAdNetwork is Apple’s homegrown solution for attribution. Apple itself verifies when clicks lead to installs and shares that information directly with ad networks through an encrypted postback and without the need to pass an IDFA. That should make app marketing in iOS 14 pretty much impervious to fraud … right? Well, yes and no. It... Continue reading »
by Allison Schiff // September 3rd, 2020 //
»
Bidalgo Launches Data-Driven Creative Hub For App Advertisers Seeking More Control

Ad creative can be a bigger driver of performance for app advertisers than audience-based targeting or segmentation. “We can make a huge difference, depending on the creative, in almost any game regardless of the target,” said Rick Grunewald, a digital marketing analyst at PerBlue, a Wisconsin-based mobile game studio with a license to develop games... Continue reading »
by Allison Schiff // September 1st, 2020 //
»
Like all companies invested in the mobile ecosystem, Google is getting ready for iOS 14. But the company is playing its cards close to the vest.
Google’s Quiet Preparations For Apple’s IDFA Change Offers Hints On The Future Of Its Own Mobile Ad ID

Like all companies invested in the mobile ecosystem, Google is getting ready for iOS 14. But the company is playing its cards close to the vest. As opposed to Facebook, which yodeled from the rooftops about the negative impact Apple’s IDFA changes will have on publisher monetization through Audience Network, Google quietly updated its AdMob... Continue reading »
by Allison Schiff // August 31st, 2020 //
»
Facebook’s ad partners have a lot of steps they have to take to prepare themselves for Apple’s update if they still want to run app install campaigns through Facebook.
What Facebook’s IOS 14 Prep Plan Actually Means For Developers

Facebook’s strategy for dealing with the changes coming in iOS 14 is to simply stop collecting the IDFA. But there’s nothing simple about it. Facebook’s ad partners have a lot of steps they have to take to prepare themselves for Apple’s update if they still want to run app install campaigns through Facebook. On Wednesday,... Continue reading »
by Allison Schiff // August 27th, 2020 //
»
Facebook is preparing its partners for Apple’s IDFA restrictions – and there’s no sugar coating it.
Facebook’s IDFA Plan: Possible Audience Network Shutdown For IOS 14

Facebook is preparing its partners for Apple’s IDFA restrictions – and there’s no sugar coating it. Considering the uncertainty of the situation, Facebook has decided not to collect the IDFA for any of its own apps on iOS 14 devices or to request the IDFA from apps in Audience Network, the company said in a pair... Continue reading »
by Allison Schiff // August 26th, 2020 //
»
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