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»Mobile

X-Mode Acquires Location Data Assets From UK-Based Location Sciences

While certain companies, like LiveRamp, run away from location data – others are running to embrace it. On Wednesday, location data company X-Mode acquired the publisher book of business and raw location data assets of Location Sciences, a UK-based third-party location data verification company that helps marketers detect location-related data quality issues in their campaigns.... Continue reading »
by Allison Schiff // January 15th, 2020 //
»
Instagram’s US User Growth Rate Dips In Latest eMarketer Report

Instagram’s US user growth rate sharply decelerated last year, from 10.1% in 2018 to 6.7% in 2019, according to eMarketer’s latest social benchmark report. EMarketer is also lowering its Instagram growth forecast, revised down from 5.4% to 4.5% in 2020, and 3.2% instead of 4.1% in 2021. The main reason why Instagram’s growth forecast in... Continue reading »
by James Hercher // January 2nd, 2020 //
»
IAB Tech Lab Advances Open Measurement For In-App Viewability, But Buyers Lag

The next version of the IAB Tech Lab’s open-measurement SDK (1.3) debuted on Tuesday, with support for in-app audio, more granular brand safety controls and a fix for impression counting discrepancies between vendors. But despite progress on the supply side, “very few DSPs are making use of OpenRTB signals for open measurement,” said Joe Ranzenbach,... Continue reading »
by Allison Schiff // December 17th, 2019 //
»
YouAppi Rolls Out Retargeting Tool To Bring A Retention Mindset To Growth Marketing

The online travel search engine Kiwi.com wants to retarget users in a personalized way that’s ROI positive, said Mark Calzaverini, the company’s head of performance. “At the very least, we need to be able to identify users, make sure we’re not selling them the same thing twice,” he said. For the last year and a... Continue reading »
by Allison Schiff // December 16th, 2019 //
»
Activision Blizzard Media Launches Player Panel To Test Mobile Ads

On Monday, Activision Blizzard Media, the advertising and media arm within Activision Blizzard (parent company to juggernaut game studio King), launched King’s Council, a panel comprised of around 5,000 of its most engaged and active players across the United States and the United Kingdom. The purpose is to conduct user research and to test ad... Continue reading »
by Allison Schiff // December 16th, 2019 //
»
2020 Might Just Be The Year Apps Finally Start To Embrace Real-Time Auctions

Ad networks are on the outs in the desktop world, but they still have a stranglehold on the mobile app ecosystem. That’s beginning to change, though. Mobile app publishers are transacting more of their impressions through programmatic auctions in a setup that mimics header bidding on desktop. The momentum has been growing over the past... Continue reading »
by Allison Schiff // November 18th, 2019 //
»
Foursquare And Placed Are Full Steam Ahead On Their Integration

For Placed, life at Foursquare is a lot different than life was at Snap. Case in point: Foursquare and Placed completed the integration of their first-party audience data sets into a single attribution product within 90 days of the acquisition, which closed this summer. Snap sold Placed to Foursquare in May after acquiring the company... Continue reading »
by Allison Schiff // October 30th, 2019 //
»
Snap’s Revenue And DAUs Show Healthy Growth, But Ad Rates Are Stuck In Neutral

Snap outpaced estimates for its quarterly earnings released Tuesday, bringing in $446 million, a 50% jump compared to last year. But the company has a long way to go before it’s in the black. Snap’s net losses in Q3 were $227 million, though that’s a $98 million improvement from Q3 2018. Snapchat’s daily active users... Continue reading »
by James Hercher // October 23rd, 2019 //
»
DoorDash Taps Startup Ready Set To Deliver DR Video Creative At Scale

Mobile performance marketers like DoorDash are hungry for more video ads to feed their paid social user acquisition (UA) campaigns. Problem is, internal creative teams lack the bandwidth to meet the demands of their colleagues in performance, said Justin Neustadter, head of mobile consumer acquisition at DoorDash. Quality video creative is expensive to produce, and... Continue reading »
by Allison Schiff // October 8th, 2019 //
»
Heads Up, App Publishers: DSPs Are Starting To Require App-Ads.Txt Files

After a slowish start, App.ads.txt adoption is surging, but there’s still an enormous longtail of apps that shrug their collective shoulders at the industry spec designed to cut down on app ad fraud. App-ads.txt is an IAB Tech Lab initiative that involves app publishers providing text files listing the ad networks and other sources that... Continue reading »
by Allison Schiff // October 4th, 2019 //
»
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