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»Mobile

Google Tightens ‘Limit Ad Tracking’ Policies For Android Ad ID

Google will zero out the Android Advertising ID – literally – when users have opted out of personalized advertising starting later this year. The company notified mobile developers Thursday about the switch. Currently, users who have opted out of tracking and personalized advertising are still tagged by the Advertising ID when they open an app,... Continue reading »
by James Hercher // June 2nd, 2021 //
»
Verve Group Launches ATOM Targeting By Cohort For iOS

On-device is so in. On Friday, the mobile ad tech business Verve Group launched an in-app targeting product for Apple devices that uses on-device data to aggregate cohorts of users rather than targeting individuals. The product, dubbed ATOM (Anonymous Targeting on Mobile), collects data from the device and the app when it’s in use, but... Continue reading »
by James Hercher // May 21st, 2021 //
»
The company that created the technical spec for the China Advertising ID (CAID), Reyun, was acquired by Chinese mobile ad tech company Mobvista last month.
Mobvista Acquired One Of The Companies That Made The China Advertising ID

One of the companies that created the technical specifications for the China Advertising ID (CAID) was acquired last month by Chinese mobile ad tech company Mobvista. One can think of Reyun, which helped developed the code for CAID on behalf of the state-backed China Advertising Association (and whose name in Chinese – 热云数据 – roughly... Continue reading »
by Allison Schiff // May 21st, 2021 //
»
6 Burning Questions About Apple’s ATT Privacy Framework

AppTrackingTransparency enforcement officially began in late April. But advertisers, publishers and mobile ad tech vendors are still grappling with a lot of head scratchers – and the dust is far from settled. Until the release of iOS 14.5 last month, among the biggest unknowns consuming the mobile ad ecosystem was the agita-inducing question of timing... Continue reading »
by Allison Schiff // May 20th, 2021 //
»
Game On: Zynga Will Spend $250 Million To Acquire Mobile Ad Company Chartboost

Zynga is buying in-app growth and mobile monetization platform Chartboost for $250 million. It’s an excellent exit for a company that’s only raised $21 million since its $2 million Series A in 2011. The deal, expected to close in the third quarter, was announced on Wednesday on Zynga’s Q1 earnings call, during which the company... Continue reading »
by Allison Schiff // May 5th, 2021 //
»
Mobile ad platform Moloco has raised a Series C funding round, announced Thursday, that brings its valuation to $1 billion.
Mobile Ad Platform Moloco Is Now Valued At $1 Billion

Seems like almost every ad tech company you meet these days has attained unicorn status. Mobile ad platform Moloco has raised a Series C funding round, announced Thursday, that brings its valuation to $1 billion. The funding came courtesy of the South Korean investment banking group Shinhan GIB and a handful of other new and... Continue reading »
by Allison Schiff // April 29th, 2021 //
»
IronSource On Telcos, Why It Chose The SPAC Route To IPO And The Hotness That Is Mobile Gaming

ironSource is 2021 in a nutshell. It’s a mobile ad tech provider founded more than ten years ago, with a multibillion valuation that’s on the cusp of going public via a special purpose acquisition company by merging with a private equity firm. The SPAC in question is led by Thoma Bravo, whose blank check company... Continue reading »
by Allison Schiff // April 28th, 2021 //
»
Here’s What Apple Is Planning For SKAdNetwork 3.0 As Part Of iOS 14.6

It’ll be hard to beat the drama that surrounded the release of iOS 14.5 on Monday. But the beat goes on, and the beta of iOS 14.6, which includes a feature update for the third version of SKAdNetwork, is waiting in the wings. SKAdNetwork is Apple’s limited (and therefore privacy preserving) solution for attribution on... Continue reading »
by Allison Schiff // April 27th, 2021 //
»
It’s IPO Day For AppLovin, And CEO Adam Foroughi Explains Why First-Party Data Helped The Company Get There

AppLovin is hoping to get some lovin’ from a white hot public market that’s been rewarding technology stocks with massive valuations. The company announced its IPO on Thursday, offering 22.5 million shares at $80 a pop. Trading will begin on the Nasdaq under the ticker APP. (Update: Shares opened at $70, below the target, and... Continue reading »
by Allison Schiff // April 15th, 2021 //
»
Swaarm, a startup that helps buyers and ad networks track performance marketing, has launched a solution for privacy-enabled attribution on iOS 14.
Swaarm Has An Alternative Method For Attribution On iOS 14 – Minus The IDFA

Swaarm, a Berlin-based startup that helps advertisers, agencies and ad networks track their performance marketing, hadn’t yet launched in June 2020 when Apple first announced its plans to limit IDFA use. The timing was fortuitous. Rather than having to pivot like a legacy mobile measurement provider, Swaarm’s co-founders (who had been developing the technology for... Continue reading »
by Allison Schiff // April 13th, 2021 //
»
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