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»mobile ads

Sled Mobile Looks To Make An Impression With A Cost-Per-Second Pricing Model

It’s high time for publishers to start transacting on time. That’s the idea behind Parsec, a time-based advertising platform that was released in beta by mobile ad company Sled Mobile on Wednesday. Rather than selling on a cost-per-impression basis, Sled will start to charge by CPS – cost per second. For the moment, Parsec deals will... Continue reading »
by Allison Schiff // July 22nd, 2015 //
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Mobile Banners Won't Move Dollars From Desktop

Hearst Magazines UK was looking for a way to take its mobile strategy from out of the box to outside the box. “We definitely had a history of 320 x 50 mobile banners,” admitted Rob Wilkin, head of commercial product at Hearst UK, which is home to 26 titles including Cosmopolitan, ELLE, Esquire, Good Housekeeping,... Continue reading »
by Allison Schiff // May 27th, 2015 //
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A Banner Year For Innovative Mobile And Digital Ad Units

The banner ad was born in 1994 – and some people would be more than happy to see “2014” as the date of death on its tombstone. “Since the banner is digital advertising’s legacy, it’s what most people defer to when considering creative, ad serving and measurement,” said Jeremy Sadwith, VP of engineering at mobile ad... Continue reading »
by Allison Schiff // January 5th, 2015 //
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AOL Adds Premium Mobile Unit To Programmatic Lineup

AOL added another premium ad format to its programmatic offerings on Monday. A full-page mobile ad, the Road Devil Interstitial for Mobile, is part of an effort to add more premium, brand-friendly units to its programmatic inventory. The unit offers brands the ability to display a store locator, bring in recent tweets or play a video... Continue reading »
by Sarah Sluis // September 8th, 2014 //
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Nuance Q&A: Introducing Mobile Ads That Talk Back

Imagine having a conversation with a mobile ad that goes something like this: “I like the Celtics.” The ad: “Did you know the Celtics are playing in this city at 8:00 pm  tonight? Go Celtics.” Voice recognition software maker Nuance Communications claims brands will be able to engage customers in such two-way conversations through its... Continue reading »
by Judith Aquino // April 1st, 2013 //
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As Social Grows, Mobile-Optimized Content is Critical To Publishers

"Now Serving Mobile" is a column focused on the audience-buying opportunity in mobile advertising. AdExchanger.com asked Michael Nevins, Senior Partner at Breakpoint Digital, a digital consultancy, to break down the mobile display advertising channel. This is the third in a series of columns devoted to mobile display and its parts. “Search is, in my mind,... Continue reading »
by AdExchanger // May 11th, 2011 //
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