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»Tune

Constellation Software Buys TUNE, Plans Performance Marketing Acquisition Spree

If you haven’t heard of Constellation Software before, you’re about to start. The $21 billion market cap Canadian software conglomerate acquired mobile app analytics company TUNE on Tuesday, with plans to buy more performance marketing companies in the near term. Peter Hamilton, TUNE’s CEO, declined to share the deal price. Specifically, TUNE is being acquired... Continue reading »
by Allison Schiff // May 19th, 2020 //
»
Branch On Acquisition Of TUNE’s Attribution Biz: "You Can’t Have Measurement Without Fixing The User Experience"

For the last four years, mobile measurement company TUNE has been “fighting with one hand tied behind its back,” said Alex Austin, CEO and co-founder of California-based deep-linking outfit Branch. In 2014, TUNE lost its Facebook marketing partner badge for allegedly retaining user data for too long. “But we’re giving TUNE both its arms back... Continue reading »
by Allison Schiff // September 10th, 2018 //
»
Realtor.com Welcomes Reinstall Data To The Neighborhood

“You can never go home again” doesn’t apply to the home screen. Most smartphone users – 98%, according to mobile attribution provider TUNE – have reinstalled an app that they previously deleted. Forty percent of users delete and reinstall apps on a regular basis. But most app marketers don’t differentiate between first-time downloads and re-downloads, mainly because... Continue reading »
by Allison Schiff // July 10th, 2018 //
»
Podcast: Peter Hamilton Sings A Tune

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. The mobile app space remains a silo, thanks to the unique logic of installs and post-install engagement. But that will inevitably change as cross-device identity and omnichannel measurement take hold. Our guest on the podcast this week, Tune CEO Peter Hamilton, positioned his company early... Continue reading »
by Zach Rodgers // January 26th, 2018 //
»
Google Shares Play Store Data To Stamp Out Mobile Click Injection Fraud

Google is opening up an API to stop fraudsters from stealing credit for app installs, and mobile measurement and attribution platform Tune is an early adopter. The API, which was fully integrated into Tune’s platform Monday, enables Google to share data with partners about the exact time an app install is initiated in the Play... Continue reading »
by Allison Schiff // November 20th, 2017 //
»
Apple On Where App Install Discrepancies Come From And What It’s Doing To Fix The Problem

Apple sits on a trove of first-party customer data through its App Store, everything from credit card information to time-stamped app downloads tied to specific device IDs. Yet there are inconsistencies between the install counts and engagement metrics developers see in Apple’s UI and what they’re told by their third-party measurement partners – and that’s “not... Continue reading »
by Allison Schiff // July 24th, 2017 //
»
Tune Aims To Help Marketers Stop Fraud Mid-Flight

Fraud fighting takes teamwork. Mobile measurement and attribution platform Tune rolled out a fraud prevention solution on Thursday that aims to help marketers and ad networks share campaign data and take action on it in real time. “Marketers and their ad partners need to collaborate rather than finger point; there’s enough blame for everyone to... Continue reading »
by Allison Schiff // July 20th, 2017 //
»
TUNE’s Acquisition Spree Now Includes Artisan Mobile (Officially)

What leads users to install an app is important, but what happens after the install is critical. That’s one of the main reasons behind attribution company TUNE’s purchase of real-time analytics and messaging startup Artisan Mobile, announced Thursday. Terms of the deal were not disclosed. Rumors about the buyout were first circulated by VentureBeat on July... Continue reading »
by Allison Schiff // July 23rd, 2015 //
»
Facebook Partners With 12 Ad Nets To Track App Installs, But Twitter And Google Balk

Facebook is working with a dozen mobile ad networks to better track installs beyond mobile media it directly controls. Millennial Media, InMobi and AppLovin are among the networks to sign on for the beta program, but Facebook's biggest competitors predictably aren’t playing along. The feature is part of a product called Analytics for Apps that... Continue reading »
by Zach Rodgers // March 25th, 2015 //
»
Criteo Shutters AD-X Attribution Tool, Turns To Partners For Cross-Device Tracking

Criteo is retiring its AD-X attribution product and replacing it with a new partner-based approach to mobile tracking, the French company revealed Thursday. Criteo, a retargeting company that works with Internet retailers, brands and agencies, first acquired AD-X in July 2013. AD-X remained a standalone business within Criteo, offering advertisers and app developers in-app measurement... Continue reading »
by Liz Rowley // February 26th, 2015 //
»
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