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»forensiq

Fraudsters Have Media Plans, Too

Like any good media planner, fraudsters are attuned to time of year, seasonality, demographics, ad formats and trends in consumer behavior. With football season and the MLB playoffs in full swing, they seem to have turned their attention to pro sports sites. “We see a lot of sophisticated invalid traffic targeting premium sites,” said Amit... Continue reading »
by Allison Schiff // October 19th, 2017 //
»
Impact Radius Buys Anti-Fraud Firm Forensiq To Keep Low-Quality Traffic At Bay

Impact Radius is bringing fraud detection in-house with the acquisition of Forensiq. The deal, announced Tuesday, helps create what Impact Radius CEO Per Pettersen calls “a system of record with built-in fraud detection.” Forensiq and Impact Radius are keeping the terms of the transaction secret other than to note it was a mixture of cash... Continue reading »
by Allison Schiff // June 14th, 2016 //
»
App Fraud Starts To Hit Its Stride

In-app fraud is turning into another expensive headache for advertisers. According to research released Thursday by fraud detection firm Forensiq, programmatic in-app ad fraud was responsible for roughly $776 million worth of wasted budget in 2014, a number Forensiq projects will crack the $1 billion mark this year. That might seem like a relative drop... Continue reading »
by Allison Schiff // July 23rd, 2015 //
»
Fraud Vendors Share Impressions On The White Ops/ANA Bot Study

2014 was the year advertisers collectively asked the question, “How much?” As in, viewability aside, how much ad fraud is actually out there? Some of the numbers bandied about, often by the fraud vendors themselves, were alarming to say the least. A report released by cyber-security startup MdotLabs in October 2013 before it was acquired... Continue reading »
by Allison Schiff // December 30th, 2014 //
»
The Book Of Fraud: A Marketer's Guide To Bots, Fake Domains And Other Dirty Deeds In Online Advertising

  The rise of automation has made the ad-buying and selling process more informed and efficient, but it’s also provided an outlet for fraudsters to profit. After all, if machines conduct more transactions that used to take place between two humans over the phone, there’s less human oversight. Additionally, ad ops teams, excited by the... Continue reading »
by Ryan Joe // December 15th, 2014 //
»
Fraud-day With Forensiq: Detection Requires A ‘Holistic’ Approach

This is the third in a series of interviews with vendors combating the problem of ad fraud. Other companies participating in this series include White Ops, DoubleVerify, Moat, PubChecker, Telemetry, Asia RTB and Integral Ad Science. Read previous interviews with Integral Ad Science and Videology. There’s fraudulent inventory out there. That’s just a fact of... Continue reading »
by Allison Schiff // August 15th, 2014 //
»
 

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