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»PushSpring

PE Firm Buys Peer39 For $18M; Details Start To Emerge On FTC Antitrust Probe

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Without Peer Sizmek offloaded its contextual advertising company Peer39 to private equity firm O3 Industries for $18 million, Business Insider’s Lauren Johnson reports. O3 reportedly beat out other bidders including The Trade Desk and Zefr. So what’s the future of Peer39? Mario Diez, whose... Continue reading »
by AdExchanger // August 2nd, 2019 //
»
PushSpring’s Audience Marketplace Is For Buyers Fed Up With Prepackaged, Opaque Segments

Canned audiences are as stale as cigarette smoke in an old casino. That’s why MGM Resorts International is looking for alternatives to what Kelly Smith, MGM’s SVP and chief digital officer, calls “black-box syndicated segments.” In its quest for custom audience activation, MGM is kicking the tires on a new self-serve data marketplace offering from... Continue reading »
by Allison Schiff // June 27th, 2018 //
»
Mobile Startups Are Still Attracting The VCs

In the words of Andreessen Horowitz partner Benedict Evans, “Mobile is eating the world.” While the investor community grows dubious about the viability of ad tech, mobile startups still seem to be able to bring in the cash. Two such companies, app data and analytics firm PushSpring and deep-linking outfit Yozio, both announced Series A... Continue reading »
by Allison Schiff // July 28th, 2015 //
»

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