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»investments

China Is The New Ultimate (Opaque) Ad Tech Exit

Western ad tech companies looking for an exit only have a handful of choices. They can IPO like The Trade Desk (not likely), get acquired like Yahoo (slightly more likely), sell to private equity like Marketo or Mediaocean (only an interim solution) or, as is now becoming the trend, find a Chinese consortium with an... Continue reading »
by Allison Schiff // August 25th, 2016 //
»
Mobile Startups Are Still Attracting The VCs

In the words of Andreessen Horowitz partner Benedict Evans, “Mobile is eating the world.” While the investor community grows dubious about the viability of ad tech, mobile startups still seem to be able to bring in the cash. Two such companies, app data and analytics firm PushSpring and deep-linking outfit Yozio, both announced Series A... Continue reading »
by Allison Schiff // July 28th, 2015 //
»
Pollen VC Helps Devs Mind The Gap – The Funding Gap, That Is

As app is only as successful as its monetization strategy. And an app’s monetization strategy is only as successful as a developer’s cash flow. But sometimes it takes Apple and Google 30 or even 60 days to compensate their developers for paid downloads and in-app purchases. “That money’s just sitting there in the bank of... Continue reading »
by Allison Schiff // May 4th, 2015 //
»
Mondelez (Formerly Kraft) Widens Intake Valve for Mobile Startups

Snack giant Mondelez (Nabisco, Cadbury, Trident) began trading as a standalone company this week after splitting from Kraft Foods (Oscar Mayer, Maxwell House). CEO Irene Rosenfeld said specialization will let the company focus on expansion, especially in developing markets, per Reuters. That means nailing mobile, since many people in developing economies are skipping PC ownership... Continue reading »
by Zach Rodgers // October 4th, 2012 //
»
 

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