Newsy started life as a desktop play. But now the digital video network, purchased by the E.W. Scripps Company in 2013, derives most of its traffic from over-the-top (OTT) devices as buyers begin to warm up to the channel. Marketers are increasingly willing to invest in OTT not just as a testing ground but as […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Trust Funding Wal-Mart Stores Inc. will drop tech vendors that run applications for the company on Amazon Web Services (AWS), the leading web hosting and data storage service, thereby prodding them to use Microsoft’s Azure instead. “It shouldn’t be a big surprise that there are cases […]
Twitter’s ad tech fortunes haven’t been great. Most recently, it took its 479-million-dollar acquisition TellApart for a long walk behind the barn. However, Twitter isn’t giving up on ad tech, at least not as an investor, said co-founder and CEO Jack Dorsey at a Wednesday panel hosted by Omnicom’s OMD in Cannes. “We’re definitely not […]
The in-housing trend continues to reshape agency and ad tech relationships. CPG giant Unilever announced on Wednesday that along with WPP it will invest $15 million in mobile creative management platform Celtra. The move aligns with Unilever CMO Keith Weed’s rather blunt approach to marketing strategy. “Get out of marketing if you’re not going to […]
Yahoo’s new parent, Oath, will have to make do without one of the acquired company’s key ad platform executives. BrightRoll CEO Tod Sacerdoti is exiting the video demand-side platform and exchange he founded in 2006, according to a source with knowledge of the company. Yahoo bought BrightRoll for $640 million in 2014. An unconfirmed number […]
Marketers know they need to wise up on cross-channel identity and attribution technology. But it’s hard to know how to approach the vendor landscape when it feels like the entire LUMAscape is blowing up your inbox every morning. “’Barbarians at the gate’ is an apt analogy – sometimes, that’s how it feels,” said Simon Shulman, […]
Leo Burnett, one of the most iconic advertising agencies in the game, is evolving the way it thinks about creative. “I’ve been focused on infusing technology, data and analytics to make creative more relevant, personalized and effective,” said Andrew Swinand, CEO at Leo Burnett. For Swinand, who spent time on the media side as president […]
Amazon’s Transparent Ad Marketplace (TAM) is the new kid on the block. But like with most of its endeavors, Amazon is readying itself to disrupt the existing paradigm. With TAM, Amazon is angling to take market share away from client-side header bidding wrapper Prebid and Google’s year-old exchange bidding product, which just entered open beta. […]
Spice manufacturer McCormick’s online ads draw in consumers with recipes that include unexpected but on-trend pairings, like a Greek yogurt taco dip. But creating many versions of online ads ran up costs with its creative agency. “We would get very targeted with our media campaigns, and we wanted our creative messaging to follow suit,” said […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Jon Burke, advertising lead at Automattic. Snapchat is the latest major publisher to go public with its brand safety partnerships. Prior to that, Facebook revealed that it would hire 3,000 new workers to focus on […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon’s Magic Wardrobe Amazon is ramping up the retail fashion arm of its Prime business in a big way. Subscribers will be able to order from three to 15 articles of clothing, try them on, send items back and only pay for ones they keep. It’s […]
James Hercher contributed to this article. Comcast Advanced Advertising Group said Tuesday in Cannes that it will formally launch a blockchain-powered tool in 2018 to help companies share their data with each other. The Blockchain Insights Platform is meant to ease the often clunky and nerve-wracking process of data sharing. Because of these challenges, companies […]
Google AMP, Facebook Instant Articles, Snapchat: It’s enough to make a publisher’s head spin. With so many third-party distribution points, publishers need to be in constant test-and-learn mode. Yet too many fall into a trap of leaning too heavily on platforms – or not enough. When it comes to succeeding with platform distribution, half the […]
It’s never a surprise to hear a high-end digital publisher lampoon the chaotic digital ad environment, but a sharp invective delivered yesterday by Mark Thompson, CEO of The New York Times, went beyond the usual sniping. “The world of digital advertising is a nightmarish joke,” he said during a panel hosted by Omnicom Group agency […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Guldimann, CEO at Parsec Media. A few months ago, I was asked to share a surprising or counterintuitive perspective I held on the digital ad landscape. So, I uncorked […]
Traditional web analytics tell advertisers if someone converted, but don’t always provide the context for why. A new breed of analytics solutions, such as ContentSquare and Qubit, hope to break free of these confines by combining data and machine learning to improve personalization. And retailers are among their earliest adopters. French beauty and skin care […]
National Geographic isn’t obsessing over the metrics for its Albert Einstein Facebook Messenger bot. “We want this to be fun – and if you try to measure ROI on something like this, you’re just setting yourself up to fail,” said Dennis Camlek, EVP of strategy and consumer marketing at National Geographic. Nat Geo launched the bot […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google’s Gauntlet In the wake of recent terror attacks in London, Google is pledging to continue its crackdown on extremist content through a combination of technology and human intervention. On Sunday, Google said it will dedicate more resources toward identifying YouTube videos that include inflammatory religious […]
Greetings! As you may have seen in today’s press release, AdExchanger is excited to announce that we have been acquired by Access Intelligence, a B2B media and information company. Since I founded AdExchanger in 2008 (Whoa! Almost 10 years ago), AdExchanger has been laser-focused on serving our diverse community of marketers, agencies, media, technologists and anyone else who […]
Oath is having its coming-out party in Cannes. On Monday, AOL executives officially launched Oath at the advertising festival in Cannes, following the close of Verizon’s $4.8 billion acquisition of Yahoo last week. The execs also clarified lingering questions about how it will integrate assets from AOL and Yahoo into Oath’s pending ad tech […]
There’s no more US presidential election or splashy Summer Olympics to prop up ad spend, but there is still growth to be found – especially on the mobile front. Although the growth rate in total ad spend has slowed, global mobile advertising is on pace to reach $110 billion this year, surpassing the $100 billion mark […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tod Loofbourrow, CEO at ViralGains. Last year, Procter & Gamble spent $8.3 billion on advertising, making the company the world’s top advertiser. Accordingly, the words of P&G CMO Marc Pritchard have enormous power. In […]
The duopoly isn’t a duo when it comes to brand safety. The nuances of how their respective platforms operate mean that Facebook and Google face their own particular challenges to ensure brand safety. While the primary risk on YouTube is adjacency – ads appearing within or beside unsavory or questionable content – the personal nature of […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dennis Buchheim, senior vice president of data and ad effectiveness at the Interactive Advertising Bureau (IAB) and general manager of the IAB Data Center of Excellence. Soon, truckers may be out […]
Programmatic and data-driven creative will likely be a buzzworthy topic at the 2017 Cannes Lions festival. Programmatic creative has progressed since last year, thanks to the maturation of machine learning and standards released by the IAB for dynamic content ads that makes it easier to customize ads for audiences and publisher sites. But media and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Etymology An oral history of how the term “header bidding” was cemented in the market underscores the absurdity of ad tech jargon – but also its necessity. When AdExchanger first covered the topic two years ago, terms like “pre-bidding,” “tagless” and “advanced bidding” were being used […]
The convergence of retail and ecommerce accelerated with a blockbuster Friday when it was announced that Amazon would buy Whole Foods for $13.7 billion and Wal-Mart is snapping up ecommerce men’s clothing company Bonobos for $310 million. The market response to the deals was clear, particularly to Amazon’s 11-digit investment in a brick-and-mortar footprint. The […]
The native advertising technology platform Sharethrough parted ways with company president Patrick Keane and CRO Mike Gaffney last week as it focuses on its programmatic exchange. Christopher Schreiber, who had been Sharethrough’s VP of marketing and communications for the past five years, also left the company. The executive departures are not part of broader layoffs, […]
Ad tech talent is packing up and moving on. Longtime ad tech insiders – many who started before the dot-com boom – see their peers moving to other industries or fleeing for safety into the arms of the duopoly. When Ari Paparo, founder and CEO of Beeswax, tweeted, “The best people are leaving the business […]
The 2017 Cannes Lions festival will be a first for MediaLink – though not in the sense of its presence. After all, the consultancy has been nearly ubiquitous for a number of years, with its sponsorships, the events it hosts like Daily Dose and Tech Talks and its suppers with an invite list full of […]
