Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Game On Facebook launched its new gaming app Monday, speeding up the planned June release. The app will compete with Microsoft’s Mixer, Amazon’s Twitch and Google’s YouTube. Facebook Gaming, as it’s called, gets a cut from viewer-to-player transactions, but will eventually also include advertising. […]
The COVID-19 pandemic has upended the way we live and the way we work. Below is AdExchanger’s full coverage of all the business and personal changes caused by the COVID-19 pandemic. In addition, you can read AdExchanger’s rundown of individual company responses, which we’re updating frequently. Our Lives Now Zoom Happy Hours Are Taking Over […]
Even if digital video continues to grow through the COVID-19 crisis, growth rates will decline dramatically in the first half of 2020 from previous estimates, according to an eMarketer forecast released Friday. Digital video ad spend in the United States could potentially grow 7.8% during the first half of 2020 to $17 billion or, on […]
YouTube has broadened its measurement partner program and made it easier for buyers to find the right service provider for their needs. On Monday, YouTube added Channel Factory, Integral Ad Science, DoubleVerify, Sightly and VuePlanner to the program. Existing partners include Pixability, Zefr, Tubular Labs and Wizdeo. But OpenSlate, which had been a member of […]
Brands launching campaigns in response to the COVID-19 crisis must tread carefully. Consumers largely don’t want to hear about irrelevant products or buy nonessential items during a recession. They can also see right through brands with COVID-19 responses that don’t offer something relevant. That leaves brands balancing the need to distribute important information without coming […]
Diego Meller, co-founder of app marketing platform Jampp, is no stranger to crisis. He started his first business, an online market research provider in Latin America called Livra.com, in 1999 – just in time for the internet bubble to burst. Livra survived the turmoil and was eventually acquired by Ipsos in 2008 … in the midst […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Lauren Fisher, vice president of business intelligence at Advertiser Perceptions. The coronavirus outbreak has catapulted connected TV (CTV) into the limelight. What was already considered a promising, premium digital video medium has quickly become […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alan Chapell, president at Chapell & Associates. There’s been lots to take in over the past month. During those moments when you’re not focusing on the safety of loved ones, you […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Junior Streamers Children’s TV shows are losing out to new streaming options. Just look at Disney. Disney Plus passed 50 million subscribers last week while prime-time viewing on its cable network, Disney Channel, slumped 37% in mid April. The network is cutting back on […]
The digital audio audience grew 11% between the second half of February and the second half of March, according to data from audio ad platform AdsWizz. But that new listening activity is not evenly distributed. This week on AdExchanger Talks, AdsWizz CEO Alexis van de Wyer digs into the trends. He says news and science […]
TripleLift CMO Jordan Bitterman has worn a lot of hats in the digital ad industry, across an array of companies. He’s worked at digital agencies (Digitas), media agencies (Mindshare), enterprise tech giants (IBM) and now an ad tech startup. Today on Social Distancing With Friends, AdExchanger managing editor Ryan Joe chats with Jordan about making […]
In this episode of Social Distancing With Friends, Kargo CEO and founder Harry Kargman talks wine tasting over Zoom, keeping morale high and how to get the timing right so your company can accelerate when the pandemic is over. Also, he predicts what advertiser activity might look like as the world comes out of its […]
For the next five months, Google is waiving its Ad Manager ad serving fees for news publishers around the globe, which have been hit hard by the coronavirus pandemic. Read the blog post. Many have seen ad revenue fall as national and local advertisers pull back, and as coronavirus-related keyword blocking makes it difficult to […]
Chas Cahn, senior director of marketing at PepsiCo, usually spends his days focused on product innovation and promotion for restaurants, venues, retail locations and nutrition programs at K-12 schools. But with large-scale closures due to the coronavirus, Cahn is turning his attention to a marketing campaign for a new PepsiCo-led promotion that aims to help […]
At the onset of the COVID-19 crisis, DTC sleepwear brand Lunya had to furlough staffers, shut down retail stores and lay off part-time workers to break even through the downturn. “It was painful pivoting,” said Lunya’s Founder and CEO, Ashley Merrill. But there were bright spots. Lunya’s business is more than 80% ecommerce. The company […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Joshua Koran, head of innovation labs at Zeta Global. Google decided in March to postpone upcoming changes to Chrome, the world’s most-used browser, in response to the COVID-19 crisis. While Google has decided to […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Tangled Web Joe Biden hasn’t gained much traction with online platforms. Does he need to? This election is a “battle for the soul of the internet,” with Biden’s mild-mannered decency pitted against President Trump’s shock-jock appeal on Facebook, YouTube and Twitter, said Rob […]
While the increased digital media supply caused by the pandemic has prompted CPMs to plummet – dropping 20% in March, according to ad analytics company Adomik – programmatic auctions are still healthy. Certainly bidding in March declined overall, said Francois de Laigue, Adomik’s VP of sales and strategic partnerships. The average dropped from 2.5 to […]
Kevin Mannion is trying to figure out what his clients need right now. As the president and chief strategy officer at business intelligence firm Advertiser Perceptions, Kevin is in constant contact with media buyers and ad tech players who are grappling with how to work with this “new normal, which is not normal.” Kevin’s new […]
The past few weeks haven’t been great for the digital advertising industry, with many companies enacting layoffs, furloughs and salary cuts. So how do you, as either an individual or as a company, recover after a tough slog? This week on The Big Story, the AdExchanger team welcomes special guest Martin Kihn, SVP of marketing […]
The Ad Council said Thursday it has launched a programmatic private marketplace (PMP) for public service announcements related to the COVID-19 pandemic. This initiative is its first major foray into donated programmatic media, though it has experimented with targeting audiences on social and specific publishers. The Ad Council coordinates public service advertising campaigns for a […]
One of LiveRamp’s top priorities is to get publishers to adopt LiveRamp Authenticated Traffic Solutions (ATS) – an email-based identity solution designed to be used in place of third-party cookies. So it brought in former ViacomCBS GM of programmatic Jason White to lead them toward the promised land of authentication, the company said Thursday. White […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jay Prasad, chief strategy officer at LiveRamp TV and Data Plus Math, and an IAB Video Board Member. The goal coming out of upfronts used to be as simple as securing enough network inventory […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Peterson, managing partner at Rain the Growth Agency. Your media planning strategies from February may or may not tell you much in April or May. Two months ago, you understood […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Retail Slump The Commerce Department estimates that US retail sales dropped by 8.7% from February to March. That’s the worst month-to-month drop since the department started collecting data 30 years ago, more than twice the worst months of the 2008 recession. The definition for […]
Some things they don’t prepare you for in CEO school. “We had a board meeting and talked about macroeconomic consequences of global pandemics, which is something a traditional board meeting wouldn’t have talked about,” Narrative I/O Founder Nick Jordan says this week on AdExchanger’s Social Distancing With Friends podcast. Nevertheless there are universal startup principles […]
The retargeting company NextRoll, which recently rebranded from AdRoll, laid off 30% of its 700 global staff at the beginning of April due to the economic effects of the coronavirus pandemic. The remaining employees are taking 20% pay cuts, AdExchanger confirmed. The executive team are cutting their salaries by a greater, but unspecified, percentage. […]
Work/life balance is a myth, especially in the age of coronavirus. More often than not Amanda Martin, VP of enterprise partnerships at Goodway Group, goes upstairs to grab some laundry … and ends up drifting over to her computer where she immediately gets sucked back into work. “I don’t call it work/life balance, I call […]
Travel is the backbone for many business categories, including entertainment, events, hospitality and food and dining. But that backbone is broken right now, and may never fully recover. Rafat Ali, founder and CEO of the travel industry publishing company Skift, has his finger on the pulse of the travel industry. It was three years after the 9/11 attacks […]
