Diego Meller, co-founder of app marketing platform Jampp, is no stranger to crisis. He started his first business, an online market research provider in Latin America called Livra.com, in 1999 – just in time for the internet bubble to burst.
Livra survived the turmoil and was eventually acquired by Ipsos in 2008 … in the midst of the Great Recession. But that’s another story.
Diego moved to the Bay Area a little over a year and a half ago from London to help grow Jampp’s San Francisco office with his family in tow, including his “two small humans”: a 3-year-old daughter and 5-year-old son.
But Diego was born in Argentina, where “we have a crisis maybe once every two or three years.” In late 2001, for example, the International Monetary Fund stopped providing new loans to Argentina, resulting in the biggest government default in history.
“It gives you a little more muscle memory in how to react to some of the things happening now and how people are dealing with the loss of sales revenue,” Diego says.
Also in this episode: insights into the app economy’s resiliency; how food sharing apps are handling the coronavirus-related surge in activity; Diego’s passion for eating olives, some of which, admittedly, “end up inside of a dirty vodka martini.”
