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»Jampp

Coronavirus Aside, Some Mobile Ad Tech Companies Doubt The Value of MWC

First it was Mobile World Congress in Barcelona, then Facebook’s global marketing conference followed by F8 and the Game Developers Conference in San Francisco. Fear over spreading the coronavirus is scuppering events around the world, and rightfully so. As of Friday, there are 31 active cases of coronavirus reported in Spain, with three in Barcelona.... Continue reading »
by Allison Schiff // February 28th, 2020 //
»
Jampp Jumps Into Programmatic User Acquisition And Away From Ad Networks

Mobile growth marketers are going through a few growing pains in the transition from ad networks to programmatic. “There’s a lack of knowledge, a lack of resources, a lack of data and it requires a lot of research to find the right partners,” said Gabriel Sampaio, growth lead for digital channels at Rappi, an on-demand... Continue reading »
by Allison Schiff // May 15th, 2019 //
»
Performance Advertisers Are Turning To Lift Tests To Defend The Spend

Two years ago, lift tests weren’t something OLX Group even talked about. Today, lift tests, which measure the incrementality of a marketing channel or advertising tactic, are in heavy rotation at the Argentinian web company, which owns and operates 17 classified apps and sites around the world, including Craigslist competitor Letgo in the US. Performance... Continue reading »
by Allison Schiff // January 4th, 2018 //
»
Jampp’s Predictive Segments Target Users On The Cusp Of Conversion

Segmentation for retargeting is often a very manual process that relies heavily on what someone’s done in the past. App marketing platform Jampp wants to help advertisers craft predictive segments that anticipate what someone will likely do in the future. Jampp’s predictive segments technology, which exited beta on Thursday, uses machine learning to analyze around... Continue reading »
by Allison Schiff // October 7th, 2016 //
»

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