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AdExchanger’s COVID-19 Coverage

By AdExchanger

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The COVID-19 pandemic has upended the way we live and the way we work. Below is AdExchanger’s full coverage of all the business and personal changes caused by the COVID-19 pandemic. In addition, you can read AdExchanger’s rundown of individual company responses, which we’re updating frequently. 
Our Lives Now
Zoom Happy Hours Are Taking Over Advertising
How To Be An Ad Sales Exec And A Mom During A Pandemic
How Employers Are Taking Care Of Their Workers During COVID-19
Grounded Road Warriors Adapt To Life Without Business Travel
Freelancing During A Pandemic

 

TV Transformed
As COVID-19 Boosts Streaming, Advertisers Can’t Afford To Sit Out OTT Anymore
Coronavirus Is Accelerating Pluto TV’s Already Massive Growth

Company Profiles And Business Strategy
Comms In The Age Of Coronavirus: When To Stick With The Plan
Contracts Are Under The Microscope Thanks To COVID-19
Brands Get Creative With Production During COVID-19
How To Avoid A Coronavirus Marketing Fail
MakeSpace Expanded Into Linear TV. Then COVID-19 Happened.
Telemedicine Startup Maven Clinic’s Marketing Plan Shifts To B2C
Crisis Puts Amazon (And Ecommerce) In The Balance
The Ad Council Tries Programmatic For The First Time With A PMP For PSAs
When Your Client Pauses Ad Spend
How To Manage A Multimillion-Dollar Account From Your Sofa

Changing Consumer Trends And Platforms
Daytime Is Streaming Time: TV Viewing Habits In The Time Of COVID-19
Which COVID-19-Related Consumer Behavior Shifts Are Here To Stay?
Chrome Is Rolling Back SameSite Security Changes Because Of Coronavirus
Facebook Shores Up Its Relationship With SMBs
Affiliate Marketing Is A Game Of Chutes And Ladders Right Now

Layoffs And Business Impacts
86% Of News Pubs Faced Canceled Ad Campaigns, According To IAB
Coronavirus Stopped All Sports. Will it Crush Sports Marketing This Year?
Quarantined: How The Coronavirus Shutdowns Impact Marketers
The Coronavirus Pandemic Is Putting Pressure On Ad Tech
Publisher CPMs Are Down – But Not Everyone’s Equally Affected
One-Quarter Of Brands Are Pausing All Spend For Q1 And Q2
The Ad Industry Petitions Platforms For Payment Leniency
Publicis Groupe Cuts CEO And Board Salaries, Slashes Dividends By 50%
Dentsu Aegis Network Cuts Employee Salaries By 10%
What Happens To Sports Marketing Budgets Without Sports?
Magna: Olympics Postponement Hits Linear TV Hard, Digital Growth Dips
Emarketer: Ad Spend Slowdown In China May Signal What’s To ComeDigital Media In Flux
Inside The New York Times’ Ad Business During The Coronavirus Pandemic
Digital Media Changes Course As COVID-19 Rewrites Content Interests
Food52 Leans In As A Haven For Home Cooks
Betches Is Comforting Readers With ‘Quarantainment’
How Wirecutter Is Equipping People For COVID-19
Coronavirus Puts Digital Media In A State Of Flux

Must Read

Marketers

Shopify Wades Deeper Into Advertising, But Not Ad Tech

Shopify is slowly but surely making its way into the ads business. But the ecommerce leader maintains its laissez-faire approach to ad monetization.

CTV

Walmart Buys Vibe.co To Woo SMBs To Streaming

Walmart will buy Vibe.co, a self-serve video ad platform, in hopes of attracting more small and medium-sized advertisers to connected TV.

OpenAI's debut in Cannes
ChatGPT ads

At Its First-Ever Cannes, OpenAI Says ‘We Are Clearly In The Advertising Business Now’

Bonjour, ChatGPT ads. OpenAI’s inaugural Cannes Lions appearance doubled as a coming‑out party for its baby ad business.

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Friends high-five while watching a football soccer match
CTV

Fire TV Makes A Play For Its Share Of Home Screen Ad Dollars

Amazon is making a splash at Cannes by touting recent Fire TV interface upgrades designed to help viewers find relevant content more easily, including when they are watching the 2026 FIFA World Cup.

Comic: Overfrequency
CTV

Omnicom Can Now Measure Ad Frequency Across Multiple CTV Platforms

For the first time, Omnicom can directly compare ad frequency and performance across multiple major streamers, which typically prefer to keep data locked inside their walled gardens.

CTV

Inside The Trade Desk’s Pitch For Ventura TV OS

The Trade Desk is muscling its way into the TV operating system business with its Ventura OS – but the real story isn’t the product itself. It’s what TTD’s ambitions reveal about conflicts of interest within the industry and the inherent mismatch between consumer and advertiser needs.

Popular

  1. Comic: Overfrequency
    CTV

    Omnicom Can Now Measure Ad Frequency Across Multiple CTV Platforms

    For the first time, Omnicom can directly compare ad frequency and performance across multiple major streamers, which typically prefer to keep data locked inside their walled gardens.

  2. CTV

    Walmart Buys Vibe.co To Woo SMBs To Streaming

    Walmart will buy Vibe.co, a self-serve video ad platform, in hopes of attracting more small and medium-sized advertisers to connected TV.

  3. OpenAI's debut in Cannes
    ChatGPT ads

    At Its First-Ever Cannes, OpenAI Says ‘We Are Clearly In The Advertising Business Now’

    Bonjour, ChatGPT ads. OpenAI’s inaugural Cannes Lions appearance doubled as a coming‑out party for its baby ad business.

  4. Comic: Quarterly Revenue Planning
    Publishers

    What Remains Of Vox Media Is Getting Bought By Penske Media Corp.

    Remember last month when James Murdoch’s Lupa Systems acquired roughly half of Vox Media, specifically New York Magazine, Vox and its podcast network? Well, the other shoe – err, sale – has dropped.

  5. CTV

    Inside The Trade Desk’s Pitch For Ventura TV OS

    The Trade Desk is muscling its way into the TV operating system business with its Ventura OS – but the real story isn’t the product itself. It’s what TTD’s ambitions reveal about conflicts of interest within the industry and the inherent mismatch between consumer and advertiser needs.