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AdExchanger’s COVID-19 Coverage

By AdExchanger

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The COVID-19 pandemic has upended the way we live and the way we work. Below is AdExchanger’s full coverage of all the business and personal changes caused by the COVID-19 pandemic. In addition, you can read AdExchanger’s rundown of individual company responses, which we’re updating frequently. 
Our Lives Now
Zoom Happy Hours Are Taking Over Advertising
How To Be An Ad Sales Exec And A Mom During A Pandemic
How Employers Are Taking Care Of Their Workers During COVID-19
Grounded Road Warriors Adapt To Life Without Business Travel
Freelancing During A Pandemic

 

TV Transformed
As COVID-19 Boosts Streaming, Advertisers Can’t Afford To Sit Out OTT Anymore
Coronavirus Is Accelerating Pluto TV’s Already Massive Growth

Company Profiles And Business Strategy
Comms In The Age Of Coronavirus: When To Stick With The Plan
Contracts Are Under The Microscope Thanks To COVID-19
Brands Get Creative With Production During COVID-19
How To Avoid A Coronavirus Marketing Fail
MakeSpace Expanded Into Linear TV. Then COVID-19 Happened.
Telemedicine Startup Maven Clinic’s Marketing Plan Shifts To B2C
Crisis Puts Amazon (And Ecommerce) In The Balance
The Ad Council Tries Programmatic For The First Time With A PMP For PSAs
When Your Client Pauses Ad Spend
How To Manage A Multimillion-Dollar Account From Your Sofa

Changing Consumer Trends And Platforms
Daytime Is Streaming Time: TV Viewing Habits In The Time Of COVID-19
Which COVID-19-Related Consumer Behavior Shifts Are Here To Stay?
Chrome Is Rolling Back SameSite Security Changes Because Of Coronavirus
Facebook Shores Up Its Relationship With SMBs
Affiliate Marketing Is A Game Of Chutes And Ladders Right Now

Layoffs And Business Impacts
86% Of News Pubs Faced Canceled Ad Campaigns, According To IAB
Coronavirus Stopped All Sports. Will it Crush Sports Marketing This Year?
Quarantined: How The Coronavirus Shutdowns Impact Marketers
The Coronavirus Pandemic Is Putting Pressure On Ad Tech
Publisher CPMs Are Down – But Not Everyone’s Equally Affected
One-Quarter Of Brands Are Pausing All Spend For Q1 And Q2
The Ad Industry Petitions Platforms For Payment Leniency
Publicis Groupe Cuts CEO And Board Salaries, Slashes Dividends By 50%
Dentsu Aegis Network Cuts Employee Salaries By 10%
What Happens To Sports Marketing Budgets Without Sports?
Magna: Olympics Postponement Hits Linear TV Hard, Digital Growth Dips
Emarketer: Ad Spend Slowdown In China May Signal What’s To ComeDigital Media In Flux
Inside The New York Times’ Ad Business During The Coronavirus Pandemic
Digital Media Changes Course As COVID-19 Rewrites Content Interests
Food52 Leans In As A Haven For Home Cooks
Betches Is Comforting Readers With ‘Quarantainment’
How Wirecutter Is Equipping People For COVID-19
Coronavirus Puts Digital Media In A State Of Flux

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Buried DOJ Evidence Reveals How Google Dealt With The Trade Desk

In the process of the investigation into Google, the Department of Justice unearthed a vast trove of separate evidence. Some of these findings paint a whole new picture of how Google interacts and competes with its main DSP rival, The Trade Desk.

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DOJ vs. Google, Day Four: Behind The Scenes On The Fraught Rollout Of Unified Pricing Rules

On Thursday, the US district court in Alexandria, Virginia boarded a time machine back to April 18, 2019 – the day of a tense meeting between Google and publishers.

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Google Ads Will Now Use A Trusted Execution Environment By Default

Confidential matching – which uses a TEE built on Google Cloud infrastructure – will now be the default setting for all uses of advertiser first-party data in Customer Match.

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In 2019, Google moved to a first-price auction and also ceded its last look advantage in AdX, in part because it had to. Most exchanges had already moved to first price.
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Unraveling The Mystery Of PubMatic’s $5 Million Loss From A “First-Price Auction Switch”

PubMatic’s $5 million loss from DV360’s bidding algorithm fix earlier this year suggests second-price auctions aren’t completely a thing of the past.

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The DOJ vs. Google, Day Two: Tales From The Underbelly Of Ad Tech

Day Two of the Google antitrust trial in Alexandria, Virginia on Tuesday was just as intensely focused on the intricacies of ad tech as on Day One.

A comic depicting Judge Leonie Brinkema's view of the her courtroom where the DOJ vs. Google ad tech antitrust trial is about to begin. (Comic: Court Is In Session)
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Your Day One Recap: DOJ vs. Google Goes Deep Into The Ad Tech Weeds

It’s not often one gets to hear sworn witnesses in federal court explain the intricacies of header bidding under oath. But that’s what happened during the first day of the Google ad tech-focused antitrust case in Virginia on Monday.

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  1. Comic: Alphabet Soup
    Online Advertising

    Buried DOJ Evidence Reveals How Google Dealt With The Trade Desk

    In the process of the investigation into Google, the Department of Justice unearthed a vast trove of separate evidence. Some of these findings paint a whole new picture of how Google interacts and competes with its main DSP rival, The Trade Desk.

  2. Comic: The Unified Auction
    Google antitrust trial

    DOJ vs. Google, Day Four: Behind The Scenes On The Fraught Rollout Of Unified Pricing Rules

    On Thursday, the US district court in Alexandria, Virginia boarded a time machine back to April 18, 2019 – the day of a tense meeting between Google and publishers.

  3. Platforms

    Google Ads Will Now Use A Trusted Execution Environment By Default

    Confidential matching – which uses a TEE built on Google Cloud infrastructure – will now be the default setting for all uses of advertiser first-party data in Customer Match.

  4. Comic: Alphabet Soup
    Google antitrust trial

    DOJ vs. Google, Your Day Three Download: A Former Googler On The Stand And Auction Dynamics In The Spotlight

    Day three of the Google ad tech-focused antitrust trial in Virginia was like a guided tour of arcane auction mechanics.

  5. A comic depicting Judge Leonie Brinkema's view of the her courtroom where the DOJ vs. Google ad tech antitrust trial is about to begin. (Comic: Court Is In Session)
    Google antitrust trial

    Your Day One Recap: DOJ vs. Google Goes Deep Into The Ad Tech Weeds

    It’s not often one gets to hear sworn witnesses in federal court explain the intricacies of header bidding under oath. But that’s what happened during the first day of the Google ad tech-focused antitrust case in Virginia on Monday.