Home AdExchanger Talks Social Distancing With Friends: Marketing Tech Founder Nick Jordan

Social Distancing With Friends: Marketing Tech Founder Nick Jordan

SHARE:

Some things they don’t prepare you for in CEO school.

“We had a board meeting and talked about macroeconomic consequences of global pandemics, which is something a traditional board meeting wouldn’t have talked about,” Narrative I/O Founder Nick Jordan says this week on AdExchanger’s Social Distancing With Friends podcast.

Nevertheless there are universal startup principles that apply in a crisis, according to Nick.

For instance, most founders have become more defensive. And all are worrying less about growth at all costs while they focus on sustaining the business over an uncertain duration.

“The traditional model is if you can grow very quickly you can continue to lose money because there’s likely an investor around the corner who is interested in a fast-growing company,” he says. That’s no longer true. “Even venture investors have started to slow down or pause because there’s uncertainty. Even if they saw a company they loved they might not have the wherewithal to do an investment.”

Narrative I/O is primarily an SaaS company, meaning most of its revenues are on long-term contracts. Those revenues come from marketer budgets that are more insulated from COVID-19 than quarterly ad commitments, but they’re not entirely immune.

“It’s not that I don’t worry about churn because as those contracts come up there’s a chance for those customers to go away,” Nick says. “But unlike a media dollar which you can cancel for the most part at any time, it is certainly less immediately impactful.”

Must Read

Comic: An ID Bridge Too Far?

Programmatic Companies Wrestle With ID Bridging And What Counts As Fraud

In January, the Chrome browser removed third-party cookies for 1% of users, to facilitate testing of the Privacy Sandbox –  and a new controversy was born.

It’s Open Season On SaaS As Brands Confront Their Own Subscription Fatigue

For CFOs and CEOs, we’ve entered a kind of open hunting season on martech SaaS.

Brian Lesser Is The New Global CEO Of GroupM

If you were wondering whether Brian Lesser was planning to take some time off after handing the CEO reins of InfoSum to Lauren Wetzel last week – here’s your answer.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Comic: S.P. O'Middleman's

TripleLift CEO Dave Clark Abruptly Exits After Setting The SSP On A New Trajectory

Dave Clark, who’s led TripleLift for the past two years, is stepping down, effective immediately, and is being replaced by a coterie of TripleLifters.

shopping cart

Moloco Invests In Its Competitor Topsort As The Retail Media Stakes Go Up

Topsort can lean into Moloco’s algorithmic personalization, while Moloco benefits from Topsort’s footprint with local retailers in the US and in Latin America.

CDP BlueConic Acquires First-Party Data Collection Startup Jebbit

On Wednesday, customer data platform BlueConic bought Jebbit, which creates quizzes, surveys and other interactive online plugs for collecting data from customers.