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A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. 1 Billion Sorries Google says it will start paying publishers for access to their content through a new licensing program. Google intends to shell out more than $1 billion to publishers over the next three years, and it already has licensing deals in place with around […]

Is Google finally listening to the ad tech industry? The introduction of the Dovekey spec last week – which embraced one of the key concepts laid out in Criteo’s SPARROW proposal – indicates that maybe, finally, the W3C’s Improving Web Advertising Business Group is making some headway. But, as always, we need to take these […]

There’s no other way to say it, tag wrapping is a pain in the butt. But it’s a necessary evil of ad ops. On Thursday, Integral Ad Science introduced a tag wrapper that automates the process of wrapping campaigns with ad server and third-party verification tags for Google Campaign Manager. The feature, in beta with […]

TransUnion has its eye on the cookieless future with its acquisition of Tru Optik, announced on Thursday. This is the credit bureau’s third ad tech acquisition over the past year and a half. TransUnion acquired marketing tech platform TruSignal in May 2019 and cross-channel marketing company Signal in August. TransUnion declined to share the Tru […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Achy Breaky Tech Democrats are poised to call for a breakup of big tech, according to The Wall Street Journal. Following a 15-month investigation into Google, Apple, Amazon and Facebook, the House Antitrust Subcommittee will soon drop a report that committee chair David Cicilline, D-RI, indicates […]

The mobile ad ecosystem has changed a lot since MoPub, Twitter’s mobile ad exchange, was founded in 2010. Tech years are like dog years, and a decade might as well be a century. But the more some things change, the more they stay the same: Marketers still need some convincing to spend on mobile and […]

It’s not the biggest surprise that Google, The Trade Desk and MediaMath were pegged as “leaders” in Gartner’s third Magic Quadrant for ad tech. Google is Google, while The Trade Desk and MediaMath have both been in the DSP space for a long time. But there are a few new entrants on the scene. Beeswax, […]

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by John Clyman, vice president of engineering, marketplace quality and security, at Magnite. It’s time to provide sellers with transparency into the buy side of the industry, just as buyers have rightfully demanded transparency from […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Somebody’s Gotta Do It Facebook has a new CMO. Following the departure of Antonio Lucio last month, Facebook is promoting from within. Alex Schultz, one of Facebook’s longest-tenured product and data executives – he’s been with FB since 2007 – is taking over the role, Bloomberg […]

An investigative report from the UK’s Channel Four News team on Monday accused the 2016 Trump election campaign of actively trying to suppress the Black vote. The expose claims that Trump’s digital team targeted negative ads about Hillary Clinton at 3.5 million Black American voters in battleground states with the hope that they wouldn’t show […]

Oracle is sprucing up its customer data platform, CX Unity, with a little machine learning. The platform will now support real-time behavioral data collection and personalization capabilities through Infinity, Oracle’s digital streaming technology. Infinity captures web event, app and point-of-sale data to help brands build realistic representations of the customer journey. That previously required repeated […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael McLaren, global CEO, B2B Group, at Merkle. As more customer engagements move away from in-person contact to digital channels and virtual environments, the trends that were already driving the need for […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tried And True Disney has unloaded its video ad tech unit TrueX to location vendor Gimbal for less than $100 million, The Wall Street Journal reported. TrueX specializes in reward-based interactive units that encourage people to engage with ads in exchange for fewer or no commercials. […]

Another day, another avian-themed web standard proposal in the Chrome Privacy Sandbox. Meet Dovekey, which was committed to GitHub on Wednesday. But there’s something a little different about this proposed spec. It’s the first time that Google has incorporated an ad industry proposal into one of its own, and it’s encouraging to see a kernel […]

The California Consumer Privacy Act (CCPA) has been mostly out of the headlines since enforcement started in July – but that doesn’t mean businesses can take their eye off the ball. The California attorney general’s office isn’t. “We’re watching and we’re aware [and] looking to see how the industry is responding,” said Lisa Kim, a deputy […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by JoAnne Monfradi Dunn, CEO at Alliant. Brands are attracted to audience targeting because it helps them home in on customers and prospects that represent likely buyers and the highest return […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. After Nov. 3 Google will block political ads after polls close on Election Day to avoid confusion during an expected delay in results, the company told advertisers Friday. Any election-related ads running through Google’s ad-serving platforms will be banned, as will ads that target election-related search […]

Sarah Hofstetter is a board member at Campbell Soup Company and president at ecommerce analytics company Profitero. She will appear next month at AdExchanger’s Programmatic IO conference, in conversation with Elizabeth Bennett, VP of global ecommerce at Kraft Heinz. Register to hear their session, along with more than 40 others, at Programmatic.io. CPGs and food […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Spiegel, EVP of marketing solutions and head of the media vertical at TransUnion. You would be hard pressed to find someone in this industry who doesn’t think marketing has […]

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Digital advertising is becoming subtly and silently polarized. Not in the angry, conflicted way currently witnessed in politics, but a bifurcation in the road ahead is […]

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. #Hurting If TikTok were to be banned for two months, as many as half of its users in the United States might never come back. If the ban continued for six months, around 90% of its US users would be gone forever. That’s according to Vanessa […]

In these uncertain times … Sorry, scratch that and let’s start again. With the ongoing pandemic, the third-party cookie debate and Apple’s IDFA changes on the horizon, it’s easy to forget that there are actually other things happening in the advertising world right now. And this week on The Big Story we dig into them […]

Reddit has introduced tiered inventory categories – standard, expanded and limited – so that advertisers can choose the level of brand safety they’re comfortable with. Brand safety has become a newly hot topic this year given the ongoing pandemic, upcoming election and general societal strife. “It’s certainly been an interesting year,” said Jen Wong, Reddit’s COO. But […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by James Rosewell, founder and CEO at 51Degrees.  The web was built on the vision that it would be free to the world as a public good and basic right for all. While in many […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. In Search Of The Justice Department’s antitrust lawsuit against Google could come as soon as this week or next – but sources tell The New York Times that ad tech will likely not be the focus. The DOJ is planning to brief officials from state attorney […]

Google is rolling out ad products geared to local businesses struggling to adapt to new customer behaviors that have developed since the world went screwy in mid-March. It’s become a theme of the pandemic: the biggest of big tech platforms releasing advertising and commerce tools aimed at the smallest of small advertisers. “We recognize the […]

It’s a tale that feels as old as time, but only goes back to March: The pandemic has had a big impact on consumer habits and attitudes. And that impact will continue through the holiday season. According to Adobe Advertising Cloud, which surveyed 1006 consumers across the United States, United Kingdom and Australia about their […]

The video ad server and SSP SpotX boosted its addressable TV capabilities Tuesday by upgrading its platform, which can now replace linear ads on smart TVs in real time. This function can be enabled by content owners working through Project OAR, an open standard led by TV manufacturer VIZIO and whose founding members include AMC […]