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More granular video classifications are replacing outstream video, but the move may devalue some inventory. Plus: GPTs are coming for contextual.

Buyers will soon have far more transparency into video ad inventory sold through Google’s platform. But some publishers and video platforms have concerns.

Whether taxi riders like it or not, backseat screens are ad inventory, too. Curb, which operates a network of digital screens within taxi cabs, has technology that helps advertisers get in front of cab passengers.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

In today’s newsletter: The DOJ publishes its antitrust suit against Apple; Reddit’s stock pops on its IPO day, but its long-term prospects depend on Google; and Amazon’s hollowing out Twitch.

This week, we’re looking at retail media but from a different point of view: the Wall Street perspective.

Disney just took the next stop on its journey to automate as much of its ad sales as possible by the end of this year with the release of DRAX Direct, an expansion of its real-time ad exchange.

If advertisers feel like they need to go out of their way to support journalism, that is proof the programmatic open marketplace is broken. Yet we can’t place all the responsibility on the buy-side; media owners need to develop effective strategies to support themselves.

In today’s newsletter: Performance Max has many imitators, but Google’s still ahead of the pack; France’s competition authority fines Google for using news content to train its Bard AI model without their knowledge of consent; and Apollo Global Management offers to acquire Paramount Global for $11 billion.

NBCUniversal is making its annual case for bigger streaming ad budgets at One24, NBCU’s annual ad tech and data dog and pony show, which took place in New York City this week.

Adopting modern data-driven and ad tech tools is a big shift for a regional grocer like Dierbergs Markets, that wants to remain a grocer – not become a technology company.

Comscore announced that it secured Media Rating Council accreditation for both national and local TV ratings – just in time for this year’s upfront negotiations.

More than two decades after they ran, Cerveza Cristal’s Star Wars ads are a perfect and unintentional cautionary tale for ad tech vendors pushing CTV ad products like virtual product placements and shoppable content overlays.

In today’s newsletter: The CMO role is disappearing, but it may not be a bad thing; MFA sites use gen-AI images to game Facebook’s algorithm; Apple’s policies should end fingerprinting, but enforcement falls to app developers.

On Tuesday, AI marketing and messaging platform Attentive announced products that allow brands to personalize text messages by applying a mix of machine learning and generative AI to their own first-party data.

Now, advertisers have more flexible access to the MTA’s four million daily riders while they’re inside the stations, waiting for their trains.

Businesses will always need to find a compromise between privacy and utility, but it’s more than possible to strike a healthy balance, says Graham Mudd, president and chief product officer at privacy startup Anonym.

In today’s newsletter: Sensor Tower acquires mobile marketing analytics and benchmarking rival Data.ai; Minute Media will distribute Sports Illustrated; Apple fields questions at a DMA compliance workshop.

We asked industry experts: Will the EU’s newly passed AI Act put a damper on the enthusiasm surrounding generative AI in advertising, or is it good to have these guardrails, and why?

Cookie loss is happening, even if it doesn’t feel imminent, and there’s no point in procrastinating, according to Sisi Zhang, chief data and analytics officer at Publicis-owned Razorfish.

Publishers and online video platforms that rely on accompanying content video ads could see their revenue drop after Google AdX’s April 1 update.

Continued low concentration of brand spend in the mid- and long-tail retailer segments could pose an existential threat to grocery businesses, negatively impacting local communities.

In today’s newsletter: Google PAIR snags a CTV partnership with NBCU; why Madison Avenue and Hollywood will never make their relationship official; and TV buyers explain why they aren’t all-in on alternative currencies just yet.

Streaming services that monetize with ads must prioritize engagement first and foremost. But programmers and investors alike named engagement as one of the top challenges of streaming profitability.

Say hello to Blkfam (pronounced “Black fam”), a free ad-supported streaming platform that launched in February with on-demand content curated for Black families. The platform was founded by media vet Larry Adams with equity investment and creative direction from Whoopi Goldberg.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

In today’s newsletter: Meta will shutter news benchmarking service CrowdTangle; Reddit rolls out a new ad format to monetize its user activity; and the ANA readies a report analyzing the programmatic supply chain.

Why are there so many loss-leading streaming services? Blame it on Bob Iger, says LightShed’s Rich Greenfield.

If there is one term dominating the headlines right now, it’s AI. With the promise to transform the world as we know it, advertisers need to understand how consumers perceive the use of AI and what drives their sentiment.

Google and Meta are playing with fire. Their opaque refund practices have already exposed them to customer blowback – and could lead to class-action lawsuits by disgruntled advertisers.