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We recap what we learned in data privacy, retail media and connected TV at this year’s Programmatic IO.

Connected TV advertising is maturing. More subscribers are streaming with ads, inventory is growing and prices are normalizing.

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Line In The Sandbox The Chrome Privacy Sandbox was hyperactive when it launched in 2019. (Remember the sudden appearance of all those bird names?) That was back when the deadline to remove third-party cookies was Q2 2022. But in 2021, Google Chrome […]

It may look as if there hasn’t been much progress with alternative currencies – at least not commensurate with the hype. Just because alt currencies didn’t take over the upfronts this year doesn’t mean there hasn’t been movement.

Return-path data (RPD) is viewing information processed by a TV device. But it’s still convenient to distinguish data from set-top boxes versus automatic content recognition.

Chris Symmes, director of dressings for Unilever North America, on marketing Hellmann’s and its West Coast counterpart, Best Foods.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snap Decision All sorts of non-advertising companies have recently launched ad businesses – and vice versa. Companies that rely heavily on ad revenue, including Meta, Twitter and Snap, want to diversify their one-pillar businesses. But diversifying an ad business is much harder than the […]

The CEOs of the three largest advertising trade orgs – IAB, ANA and 4A’s – agree that we need a federal privacy law. They just don’t agree on exactly how to get there.

To tap into its first-party data, The Container Store extended its relationship with Epsilon by choosing Epsilon’s self-service digital CDP.

Programmatic transparency is achievable in theory, but elusive in practice, says Sherine Ebadi, managing director of forensic investigations and intelligence at risk management services provider Kroll.

CTV is entirely its own thing. Doggedly following display practices can cost you time and money.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Buy, Build Or Borrow? When should brands in-house their media and when should they turn to an agency? Marketing consultant Alex Greifeld posts about this conundrum in her newsletter, No Best Practices. While practically every major brand needs advertising services in some way, […]

Publishers are adamant that SSPs are solely responsible for vetting demand partners. But not every SSP agrees that it’s their responsibility to assess the risk of doing business with DSPs.

Advertisers are laser-focused on the seismic shift happening next year with the deprecation of third-party cookies on Google Chrome. But it’s not just cookies on Chrome – Google’s Sandbox initiative is also targeting mobile signals on Android.

Is the programmatic advertising industry in a rut? Maybe just call it a midlife crisis, says JiYoung Kim, president for North America at GroupM Nexus, because there are bright spots – namely, retail media.

The industry is too focused on quantity over quality. Unfortunately, it seems there are many people still chasing scale due to a lack of understanding. 

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trade And Trade-Offs Tech regulation proponents in the US Senate traveled to Belgium last month, where they discussed their EU counterparts’ relative success “bringing Big Tech to heel,” The Information reports. Paul Tang, a Dutch parliamentary rep, said Americans test issues in protracted […]

Shopify Audiences debuted last year with only Google and Meta. In January, Pinterest was added to the mix. Now TikTok, Snap and, notably, Criteo will be able to plug into Shopify for modeled data.

After 12 years of working in – or adjacent to – the ad tech industry, I am coming to terms with the simple answer to many depressing questions.

American Express doesn’t just issue credit cards; it’s also in the attribution business. Because Amex can see both sides of a transaction, it’s able to collect insights about buying behavior directly from the source.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Primed For Ads Amazon Prime is the latest streaming service that will add ads, Variety reports. Early next year, ad units will start to appear in Prime Video shows and movies for subscribers in the US, UK, Canada and Germany. Though people will have […]

The widening “trust gap” between consumers and the ad industry is enough to make a chief privacy officer quit. So Arielle Garcia did. She explains why.

The livestreaming platform Caffeine, which launched as a Twitch competitor, pivoted to zero in on live sports and competitions by partnering up with sports leagues.

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rage Against The ML Google and Meta are all-in on machine-learning-based ad products that assign creative and optimization controls to the platform. But tools like Google’s Performance Max and Meta’s Advantage+ Shopping Campaigns have been rushed onstage – and they’re not ready for […]

Before the pandemic, the pace of programmatic had slowed, and people in the ad industry had a grasp of how things worked. But third-party deprecation, regulations and privacy policies, threw online advertising back in turmoil. “That’s the fun part for me,” says Sam Cox.

Digital media and television have been playing by different sets of rules due to the nature of ad delivery and tracking. But these worlds are slowly colliding.

Lenovo is consolidating its media buys to a single ad server to cut costs and run its media more efficiently.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Thanks For Not Sharing Non-advertising companies can end up with strange new incentive structures when they start collecting ad dollars. For instance, the more Netflix’s ad revenue grows, the greater the internal pressure to crack down on password sharing. Previously, Netflix could turn […]