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A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Long-Tail Retail Walmart Connect and Target Roundel are the two retail media players with the biggest adoption outside of Amazon, according to a recent Digiday survey. But both lag far behind Amazon’s 76% adoption rate. Twenty-four percent of those surveyed used Walmart Connect’s […]

DSPs and SSPs are being graded by TAG TrustNet on whether they comply with a key transparency initiative: sharing log-file data. Find out who’s passing and who’s failing. Then, we count the ways CTV suppliers are embracing programmatic buying.

CTV contributed $52.5 million to Magnite’s Q3 earnings, actually declining 6% from $56 million at the same time last year. CTV comprised 39% of overall revenue this quarter, compared to 41% for mobile ads and 20% for desktop ads.

Skip4, a new gaming-focused ad agency led by women who proudly wear the “gamer” label, is leaning in to grow the channel’s share of media budgets.

With last year’s lingering slide in ad spend, PubMatic sees itself playing the long game by innovating in CTV and retail media, leaning into the SPO trend and adopting cookieless tech.

With 2024 on the horizon, advertisers are evaluating how to invest in AI – particularly, generative AI. Reliable and practical applications, however, can be hard to find.

How should a business begin thinking about its generative AI strategy against this buzzy backdrop?

For many, the holidays start with the post-Thanksgiving shopping weekend. For me, holiday traditions begin in late October, when the Meta ad platform goes haywire. 

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Black Boxes All The Way Down Unsurprisingly, Google’s first AI-generated creative, which forms custom imagery and copywriting by prompt, was built into Performance Max, Google’s AI-operated advertising product. In a way, creative generation is the black box inside the black box of campaign optimization, […]

Disney+ added nearly 7 million subscribers last quarter, and, of those, about 2 million new sign-ups were for the streamer’s year-old ad-supported tier. Currently, Disney+ with ads has 5.2 million subscribers.

Warner Bros. Discovery continues to lose subscribers to a lack of original content (for which it blames the Hollywood actors’ strike). But streaming advertising revenue, which is up 29% YOY, represents a glimmer of hope.

FreeWheel unveiled a sell-side product called Audience Manager to help CTV programmers tie granular audience segments to their inventory at the speed of programmatic advertising.

AppsFlyer announced its second-ever “real” acquisition on Wednesday (its first was an acqui-hire in 2018) with the purchase of devtodev, an analytics provider for app and game developers.

Timex Group CMO Shari Fabiani discusses how the brand is clocking consumer data for sustainability and product strategy.

Attention metrics are fast becoming a priority for advertisers, especially as a cookieless world looms large. But the technology requires more standardization before it can reach its full potential.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. UGC Meets AI-GC, And It’s Awkward In September, Google announced what it calls a “helpful content update” – aka a search algorithm change to favor sites with superior user experiences.  One part of the update was that Google will target AI-generated content, particularly […]

On Monday, UK programmatic buying company MiQ acquired SaaS compliance platform Grasp. Grasp will continue to operate as a standalone unit.

First-party data is bolstering Slickdeals’ direct sales efforts and offsetting an industry-wide decline in programmatic CPMs. That data is also making ad targeting more effective for its native retail media inventory as demand for retail ads ramps up.

As third-party cookies disappear, advertisers can rely on retail data to target consumers, said The Trade Desk’s Ben Sylvan at Night Market’s eCommFronts event in New York City last week.

Google’s Performance Max announced the public launch of its auto-generated creative content.

Local advertisers are spending more on social media platforms today than three years ago, despite being unconvinced social media is the best place to reach their customers. What gives? Corey Elliott, Borrell’s EVP of local marketing intelligence, explains the story behind the numbers.

When the FTC started cracking down on digital health companies last year, many of Freshpaint’s customers, which include health systems, hospitals and health care marketers, were at a loss about how to continue marketing.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Location, Location, Location The FTC’s consumer privacy case against Kochava is back on the docket. Last year, the consumer watchdog accused the mobile app analytics platform of selling users’ geolocation data in an open market. However, the presiding judge threw out the FTC’s […]

It’s hard to think of another industry that will be more fundamentally impacted than advertising. The hyperscale data processing and analytics demands of the modern ad tech ecosystem present the perfect problem for which AI can create myriad solutions. But the deafening buzz on AI makes it hard to find a meaningful signal amid the […]

TAG TrustNet is publishing its first register of ad tech companies that share log-file data, don’t share log files and kinda sorta share log-level data.

Last year, Mode started testing AppLovin’s mobile user acquisition platform, AppDiscovery, to determine which in-app events are most valuable and target new cost-conscious Android users.

Although more companies are promising to reduce emissions and reach net zero by some unspecified date in the future, many onlookers are starting to question whether progress is being made.

it’s hard to believe anyone in ad tech truly expects consumers to signal how they would like each corporate entity to track them across every property on the web.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Making An Impression Starting early next year, Google AdSense publishers will see their payouts switch from a per click metric to per impression, the first change to its revenue sharing model in 20 years.  Paying per impression is the industry standard for how […]

As stiffer competition between social media companies shuts out publishers that depend on social traffic, BuzzFeed’s ad revenue drops 35%.