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Arcane, a marketing workflow automation startup, announced $5 million in seed funding on Thursday. The VC firm Accel is leading the round.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Watch Party Advertisers and creators have dinged Netflix in the past for its lack of transparency into streaming ratings. Netflix answered critics this week with a surprise data dump – its first real viewership report. The report, which Netflix will release twice a […]

The ad tech industry has undergone an identity transformation. With 2024 around the corner, the end of the once-reliable cookie is finally at hand. But signal loss doesn’t stop with cookies.

The days of direct relationships in TV ad buying aren’t over yet. CTV ad buying platform Madhive is partnering with TV identity resolution company Blockgraph for a more direct connection to media supply.

A small bone is being thrown. AdExchanger has learned that Google is offering advertisers information on certain ad placements across its Search Partner Network in response to the most recent Adalytics report.

The shift in ad spend from linear TV to CTV isn’t correlated to audience time spent. It’s because CTV offers entirely new possibilities to advertisers. 

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sandboxers In The Ring The Trade Desk is saying farewell to the Chrome Privacy Sandbox, and it’s firing parting shots on the way out. In its view, the APIs in the Privacy Sandbox will devalue open internet advertising, while Google’s ad tech business […]

TV programmers and agencies say they’re ready to transact their ad buys using a measurement provider other than Nielsen. But panel-based currency is proving more difficult to dethrone than anticipated.

MikMak, an ecommerce ad analytics company that began as an online add-to-cart specialist, is figuring out more and more how to get things in a physical shopping cart.

The need to expand beyond first-party identifiers fundamentally changes how companies think about building out a future-ready mar tech stack – with some big implications for how many companies have designed their customer data platforms (CDPs) today.

The Media Rating Council has the same goals of promoting fair media measurement as it did when it formed in the ’60s. But it has had to polish its methodology to keep pace with change in the TV measurement space, says Ron Pinelli, the organization’s SVP of digital research and standards.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Second Chance Jezebel lives again. The snarky feminist digital pub relaunched Monday, and it is modeling its digital ad strategy on that of its new parent, indie publisher Paste Magazine, Adweek reports. About a quarter of Paste’s revenue stems from private marketplace deals […]

Since programmatic is all about advertisers looking for low-cost impressions, Likewise gets more revenue from direct deals that rely on its first-party audience data.

TV ad measurement is still a mess of data fragmentation and marketer frustration, but identity can help bring some order to the chaos.

For the past two decades, B2B marketers have been inundated with messaging telling them they need to “take a page from the B2C playbook.” There’s truth in this advice – but there are faulty assumptions at play, too.

AI’s speed of innovation and deployment have raised concerns about risks and harm to people and businesses. Here are some tips for how to use it responsibly.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. After-Hours FOMO When Google updates its search algorithm, as it did in November, the SEO world scrambles to reverse engineer the changes and discover which levers Google pulled in the background. Which is the context behind a recent discovery by SEO expert Joy […]

Recent conversations in the connected TV industry make much ado about performance. But what does it really mean for CTV to be a “performance channel”?

The streaming revolution isn’t only taking place on the big screen in the living room. There are opportunities to reach audiences on a multitude of devices, and the possibilities can be daunting.

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. More Like Fixalate, Amiright? Pixalate just published its October made-for-advertising (MFA) report. And it isn’t pulling punches. Most MFA reports don’t detail revenue contributions by specific media companies or SSPs. Or, if they do, it’s just to pick on Google. Pixalate does pick […]

Marketers are wasting 25% of their ad spend on made-for-advertising websites and inefficiencies. And the ANA thinks consolidation and education are the solutions. Plus: 2024 ad spend will grow, but at a slower rate. And streamers will grapple with CTV’s rising ad spend and linear TV’s accelerating decline.

When La Colombe wanted to drive site traffic from new audiences, it turned to video – and predictive AI models.

Advertisers and agencies are recognizing the importance of SPO to select strategic SSPs that reduce the number of intermediaries, offer more control and align on better financial incentives and greater cost savings.

This week, the AdExchanger Commerce newsletter examined a microcosm of the affiliate marketing and ecommerce business in the form of CNN Underscored, the news company’s product-selling site and content marketing unit.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Maxxed Out Google will temporarily allow opt-outs for its search partner network, GSP, which serves ads for searches on non-Google sites, Adweek reports. Google is responding to a report last week by Adalytics, an ad tech auditing outfit. Adalytics demonstrated how Google advertisers […]

Women’s sexual wellness brands are still fighting an uphill battle against online censorship, limiting their opportunities for paid advertising and monetization. Even worse: Men’s sexual health brands have a much easier time with advertising.

As we look ahead to the much-hyped AI revolution, businesses should learn from the last two major technological revolutions: the internet and social/mobile media. History tends to repeat itself, and as a tech “veteran” old enough to have worked through both, I’ve seen the risks of companies going all-in on the hype before the tech is ready. I’ve also seen the dangers of being too cynical and slow-moving.

As TikTok’s global head of marketing science, it’s Jorge Ruiz’s job to prove that ads on the platform can drive results. But marketing measurement is as much an art as it is a science. Also in this episode: self-attribution, the rise (again) of MMM and how TikTok managed to roll with the ATT punches.

Publishers’ deals with Taboola and Outbrain might be helping divert more revenue to shady MFA sites than they generate for legit publishers.