Despite good intentions, the ad industry still has a misconception that Black-owned media can’t scale, says Justin Barton, SVP of digital strategy and partnerships at Black Enterprise.
As former product managers themselves who spent years in the technical trenches of ad tech, Sincera co-founders Ian Meyers and Mike O’Sullivan know what it’s like to try and build things in a messy industry full of jury-rigged technology.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Clean Bill Of Health? Everyone knows the infamous anecdote of a young woman’s early pregnancy being spotted and outed by a Target circular back in the early days of advertising-oriented predictive analytics. But big retailers still casually profile customers using a mix of […]
Healthy habits are hard to form and even harder to maintain, especially after a lifetime of neglecting the advice of doctors to eat better and exercise more.
After attending the Federal Trade Commission’s virtual roundtable about the impact of generative AI on creative fields last Wednesday, all I can wonder when I see an AI-generated creation is whose work it’s based on.
Although precisely measuring Hispanic audiences is in the best interest of marketers, there are many ways that measurement can get messy, from the data sources used to quantify who is Hispanic to the shortcomings of measurement technology itself.
CTV is poised to become the third “big scale” performance advertising channel, but is effective CTV attribution actually possible?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Search For A Replacement The Google antitrust trial allows for a great deal of cynical theater. Microsoft CEO Satya Nadella testifies with, of course, exactly what Microsoft wants from the trial. Sridhar Ramaswamy, former Google search product chief who started an ads-free search engine, […]
Does Google have a monopoly on search? The trial to answer that question is underway, and we go through the juiciest highlights.
MAGNA and Roku released a joint study to give buyers some advice about how to approach frequency capping in streaming – including when to dial it down and when to turn it up.
Alex Cone, product manager for the Google Privacy Sandbox, addressed some of the industry’s burning questions during AdExchanger’s Programmatic IO event in New York City last week.
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pushing Forty TikTok is pushing hard for adoption of its on-platform shopping product, particularly in North America. Last month, it introduced a major Shopify backend integration, which lets brands plug influencers as affiliates and includes a payment system so users can buy without […]
The number of online 5G devices doubled between 2021 and 2022, reaching nearly 162 million active 5G devices in the US alone, according to CTIA data. And based on data from Omdia and 5G Americas, 5G wireless connections will reach 5.9 billion devices globally by the end of 2027.
To get more revenue out of Prebid, LADbible is testing a new automated optimization feature for Magnite’s Demand Manager.
DTC brand operators and other ecommerce marketers are attracted to expertise coming from someone who can show how they made it work for themselves “with skin in the game,” says Barry Hott, a marketing consultant and new head of growth for the DTC candy brand Rotten.
Like their cookie cousins, IP addresses face an uncertain future. Yet the industry seems stumped for an alternative to its chosen CTV default.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Nessie Lives The FTC is accusing Amazon of using Project Nessie, a secret algorithm, to fix prices in its favor and monopolize the retail market, Ars Technica reports. Amazon matched discount prices from rivals, spurring other retailers to slash their prices, too. This […]
The aim of Samooha’s new integrations with Ads Data Hub and Amazon Marketing Cloud is to give more flexibility to the advertisers and publishers that use walled garden clean rooms.
Meta is starting the process of rolling out three of the AI-powered tools that it’s been incubating within its AI Sandbox so advertisers can implement them for ad campaigns.
Bryan Gildenberg of The CPG Guys, a brand and retail industry podcast with about 24,000 LinkedIn followers, talks Amazon, Instacart and product discovery.
Marketing analytics and ad ops teams are overwhelmed with data, which is compounded by the accelerated pace of generative AI-produced content.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Is Free Social A ZIRP? Social media is free. Well, it’s supposed to be, anyway. That’s the point. All your friends join, it’s free fun, and rather than paying money you get served with ads. But that could change. On Monday, Android Authority […]
On Monday, PMG acquired Camelot, an independent media and marketing agency that specializes in buying video, OTT and CTV. This acquisition marks PMG’s first since its founding 13 years ago.
How the blanket brand Rumpl is adding CTV to its digital media plan for results with a broader audience.
The B2B marketing space has never been as dynamic and powerful as it is today. Much of that power comes from the evolution of the data and tools available to drive precision targeting and messaging at scale. At the center of these evolving capabilities sits audience data, an essential component of today’s successful B2B campaigns.
Klarna is best known as a BNPL service. But don’t be surprised if you see the Swedish payments company eventually launch its own retail media network, says CMO David Sandstrom.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Apple’s Bite Apple will now let paid subscription apps (think The Economist or meditation app Calm) offer audio content exclusively for their subscribers, a trendy tactic in Podcast Land. Spotify has a similar idea, but it partners with the subscription service Patreon. And […]
Programmatic platforms are still unclear whether supply-path optimization is a way to compete or cooperate with each other.
By the middle of this year, MFA sites were gobbling up 30% of ad auctions, and this “gradual boil” now has the entire industry in a state of emergency, says Chris Kane, president and founder of Jounce Media.
