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YouTube announced a new feature that allows advertisers to buy ads within YouTube Shorts specifically for particular content categories.

Television commerce, or T-commerce, is similar to shoppable TV: both refer to buying something you see on television. But shoppable TV is far more nascent – and also has different implications on attribution.

It’s not that publishers aren’t keen to do their part to reduce media-related carbon emissions; they just don’t want to make changes without understanding the impact on their revenue.

Change is coming quickly in the digital advertising industry. With so much shifting, here’s what’s top of mind for Prebid members, based on feedback from a cross-section of the top companies in the industry.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Not-So-Sweet Deal A campaign without reporting is like an undressed salad. But Sweetgreen has to eat it anyway. “I’ve been pushing my Google reps,” the brand’s director of media and growth Jeff Lin declared during a panel at the Possible conference in Miami, Adweek […]

Yahoo is expanding its identity solutions to CTV media to make it easier for digital marketers to incorporate CTV within their digital media plans.

US digital ad revenue grew at a slower rate in 2023 compared to 2022, hampered by inflation, climbing interest rates and advertising industry layoffs, according to the IAB/PwC Internet Advertising Revenue Report released Tuesday.

Cookie deprecation and the reduced availability of mobile ad IDs is rocking the ad tech ecosystem. But signal loss is also an opportunity for a younger company to build new privacy-preserving targeting technology and grab market share, according to Remco Westermann MGI CEO.

A booze brand and a “headless commerce” platform walk into a meeting with the CFO. That might sound like the setup for a punchline, but it’s just how mar tech works these days.

In today’s newsletter: Google AdSense publishers are in crisis; Apple is fighting antitrust suits in the UK and the US; and Sherwood Media has a post-SEO strategy.

As April 15 marks the deadline for filing personal taxes in the US, it’s crucial to bring attention to a less acknowledged but equally significant tax in the CTV landscape. Unlike the annual tax day, the ad tech tax is a perpetual drain on advertisers’ budgets, diminishing their return on investment with every campaign run through the programmatic CTV pipes.

The democratization of media mix modeling is the main idea behind the launch of marketing analytics platform FutureSight.online.

Rising levels of invalid traffic and MFA sites – together with the number of intermediaries taking their cut – are raising the cost of inventory. How can mobile demand platforms avoid waste and the costs associated?

In today’s newsletter: The FTC finalizes order barring Outlogic from selling location data; even Snap is sending publishers less referral traffic; Chase Bank’s advertising (and ad tech) opportunities.

In March, Shirli Zelcer stepped in to lead Dentsu’s new data and technology group as the agency holding company’s first chief data and technology officer.

In recent years, Vizio has undergone a metamorphosis, transitioning from a hardware company to primarily a connected TV ad platform. Now, its biggest growth opportunities lie in programmatic ad sales and home screen monetization to sell more supply.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

In today’s newsletter: The quantum entanglements of Google’s and Reddit’s contracts could come under scrutiny; Meta’s ad revenue growth is healthy, though its ad platform’s a mess; and TikTok’s developing AI-generated creators for advertising.

Tracking is a mess. Attribution is broken beyond repair. IP address identity data may go the way of the dodo. Which means marketing mix modeling is back, baby!

The industry reacts to Forbes’ hidden MFA site. Plus: a dispatch from the Global Privacy Summit in Washington, DC, where ad tech was a hot topic.

Last year, eyeo partnered with a university student initiative in Munich to have students find new approaches to using AI in the company’s online ad filtering.

INCRMNTAL’s new platform uses causal AI models to measure and help marketers understand the relationship between cause and effect.

In today’s newsletter: Data broker Adstra sues IPG-owned Acxiom and Kinesso; Apple could strip the P address of its status as a useful identity signal; and Roblox will introduce video ads later this year, with SSP PubMatic as its programmatic vendor.

Knotch launched a revamped version of its platform called Knotch One that combines content measurement with generative-AI-powered content optimization.

One morning in the near future, you’ll open your favorite mobile app or visit your favorite website and face a sign-up wall that didn’t exist before. Targeted advertising is under threat.

Jeromy Sonne began bootstrapping his ad optimization and analytics startup Daypart.AI in 2023, having missed the heady days of low interest rates. Still, there’s gold in them thar hills for a programmatic startup that isn’t exactly a DSP, isn’t built on cookie-based data and is native to cloud-based advertising.

Is consolidation among clean rooms actually going to make things any cleaner when it comes to collaboration, accessibility and pricing?

YouTube is expanding its affiliate and shopping monetization products. Plus: Publishers are revamping their site and content quality to bear as little resemblance as possible to made-for-advertising sites.

Only a small handful of identity solutions will still be standing within the next five years, according to ID5 CEO Mathieu Roche – and he intends ID5 to be one of them.

TV inventory shrinks as supply paths proliferate. To help organize the chaos, video ad server Innovid launched a new SPO product called Harmony Direct to give media buyers the shortest path possible to CTV ad supply.