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»marketing measurement

Matt Voda, CEO of OptiMine Software
It’s Easy To Forget, But Tracking Does Not Equal Measurement

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Voda, CEO of OptiMine Software. There’s no denying that we’re living in a period of massive disruption to the way in which data is used for marketing. Cookies are (finally)... Continue reading »
by AdExchanger // December 18th, 2020 //
»
The 5G Revolution Already Presents Unique Challenges For Marketing Measurement

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Ken Archer, vice president of product at Survata. As a marketer, it’s often difficult to know how to respond to 5G hype and provide guidance internally so you’re not caught flat-footed. So many 5G predictions... Continue reading »
by AdExchanger // September 19th, 2019 //
»
 

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