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Lenovo is consolidating its media buys to a single ad server to cut costs and run its media more efficiently.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Thanks For Not Sharing Non-advertising companies can end up with strange new incentive structures when they start collecting ad dollars. For instance, the more Netflix’s ad revenue grows, the greater the internal pressure to crack down on password sharing. Previously, Netflix could turn […]

The broadcaster-backed joint industry committee grants “conditional certification” to Comscore, VideoAmp and iSpot.

The CDC’s “Wild to Mild” campaign targets pregnant people and parents with the message that flu vaccines can “tame” flu’s symptoms, reducing the severity of an infection.

While clean rooms do offer significant value in today’s privacy-first world of data, they are not the be-all and end-all for brands seeking controlled and reliable means of data collaboration.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Price Of Admission The discovery process for Google’s federal antitrust trial is already yielding some painful admissions when it comes to reinforcing the industry’s suspicions about Google. Jerry Dischler, VP of Google’s ads business, testified Monday that Google tweaks its search ad […]

Most programmatic ad campaigns targeted to Latinos focus narrowly on Spanish-language content. MundoNow and Infinity Partnerships announced a new audience extension initiative to connect advertisers with bilingual US Latinos.

Axel Springer announced a multiyear partnership with video monetization platform Connatix to create new contextual video ad inventory on certain sites.

At The New York Times, paying subscribers come first – an approach that works on advertising side, too. Hear from newly appointed Chief Advertising Officer Joy Robins, who believes that when media has gone astray, it’s because publications didn’t put the reader at the center of their decision.

On Monday, Scope3 made its carbon emissions data open to the public so anyone can understand which players are doing well (or not) with their carbon footprint.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Apple’s Sauce As Apple wades deeper into the advertising industry sea with its own ad network and attribution system, the company might have to navigate a tricky riptide if it upsets iPhone customers or attracts a regulator’s ire. For instance, Apple doesn’t apply […]

Arielle Garcia, UM’s former chief privacy and responsibility officer, explains why she decided to leave the large agency holding company model – a model that is rife with competing interests and conflicting loyalties, shackled to the industry status quo by “dysfunctional interdependencies.”

US media advertising sales surged 4.4% in Q2 after two weak quarters, beating June expectations of 3.6%. Full-year spend for 2023 is expected to increase by 5.2%, according to a Magna forecast released Monday.

We asked the experts: If signed into law in its current form, what does the Delete Act mean for the ad tech industry?

What do data privacy and protection have in common with prostate health? More than you’d think. Prevention is the best cure.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Up For Sale Disney is considering selling ABC and its eight local stations. Nexstar Media Group is a possible buyer, Bloomberg reports. Disney CEO Bob Iger recently said he’s open to selling some of the company’s TV networks. Linear is a loss leader […]

Media mix modeling is back in fashion. Meta, Amazon and Google are finding ways for marketers to measure the effectiveness of their entire advertising spend. Should we trust them?

Some form of retail media standardization seems inevitable at this point. But retail media campaigns defy the notion of standardization.

Pacvue’s Melissa Burdick talks about the growing role of automation in commerce, the grocery wars and retail media.

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Thank You, Next Amid all its other TV measurement drama, Nielsen is swapping CEOs, Ad Age reports. David Kenny, CEO since 2018, will be succeeded by Karthik Rao, leader of the company’s audience measurement unit. (Nielsen split into three divisions during a business reorg […]

Pinterest unveiled several new ad products and ecommerce integrations during its third annual global advertiser summit, Pinterest Presents, on Wednesday.

Snowflake is “becoming infrastructure for businesses developing data-driven marketing applications,” CMO Denise Persson told AdExchanger.

Infillion is finally unveiling its intentions for MediaMath after buying the company out of bankruptcy during an auction last month.

The UK-based ad marketplace announced an additional $1.25 million in funding to supplement its $3 million Series A round, with the goal of attaining profitability.

Linear and streaming TV still seem to be operating on two different wavelengths. Which is why more advertisers are turning to outcomes-based measurement to figure out whether their TV campaigns drive incremental results.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Yah Or Nah?  Can Yahoo be saved? That’s a question you probably thought you’d never hear again. But it’s relevant once more with Yahoo’s re-re-rebirth under private equity firm Apollo and Yahoo CEO Jim Lanzone, former chief of Tinder and CBS Interactive, reports […]

Josef Najm, director of programmatic and partnerships at Reuters, has a message for advertisers: Don’t be afraid of journalism.

On Wednesday, iSpot acquired 605, a TV measurement and attribution company that brings iSpot’s US household footprint to 82.7 million.

Super League Gaming CEO Ann Hand shares lessons learned from building in-game ad experiences and insights into the developing in-game ecommerce market. Also: Is metaverse marketing truly dead?