A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Google And The DOJ Recap Their Cases In The Countdown To Closing Arguments
If you’re trying to read more than 1,000 pages of legal documents about the US v. Google ad tech antitrust case on Election Day, you’ve come to the right place.
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Programmatic Audio Is A Tough Market. So SoundCloud Is Leading With Display And Video
To court new programmatic buyers, SoundCloud is now selling its display and video ads via open auction and private marketplace deals that combine multiple types of inventory.
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How Dewar’s Uses Social Media – And Golf – To Target A New Generation Of Scotch Drinkers
With signal loss on the rise, many advertisers are giving first-party data more of a shot. Not scotch whisky brand Dewar’s, though.
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Snapchat’s New Lead Gen Tools Help SMBs Seal The Deal With New Customers
Snapchat probably isn’t the first thing you think of when you hear “CRM,” but Snap is trying to change that.
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OPINION: Data-Driven Thinking
From Banners To Generative AI: How Two Digital Revolutions Redefined The Future Of Marketing
When banner ads were introduced in 1994, pundits proclaimed that this new approach to advertising was going to ruin the world wide web and kill creativity as we know it. Others were worried about their jobs. Sound familiar?