Latest

Roku had a promising Q4, with steady revenue growth thanks to more active accounts and new ad offerings. But ARPU was down, and investors had a skeptical response.

This week, I’m examining how the era of standalone walled gardens and content fortresses has given way to new forms of ad platform partnerships.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

In today’s newsletter: The simmering tension between Apple and Meta keeps growing; Nielsen panels have staying power; Temu’s Super Bowl play probably won’t pay off.

How much did advertisers consider the carbon footprint of their digital advertising during the Super Bowl this year?

After Temu’s 5+ Super Bowl ads and billions in ad spending, will people shop like a billionaire? We discuss the strange profligacy of the discount shopping app.

The partnership announced on Thursday between MediaMath’s new owner, Infillion, and programmatic media buying platform AdLib isn’t a typical integration. It’s what you might call a reintegration.

Google claims that more than 90% of the 44 use cases analyzed by the IAB Tech Lab’s Privacy Sandbox Task Force are actually still doable using the Privacy Sandbox APIs.

In addition to establishing another pipe for programmatic demand, Colossus SSP will add SHE Media’s network of minority- and woman-owned publishing brands to its own minority-focused PMPs.

In today’s newsletter: Walled gardens are turning into an interconnected network of fortresses; Walmart eyes a Vizio acquisition; Dentsu stumbled in 2023.

Here’s some good news about a digital publisher (no, seriously). IAC-owned Dotdash Meredith returned to digital ad revenue growth in Q4, with a 9% uptick to $284 million.

This past weekend’s Super Bowl was different for a few reasons, particularly the presence of Taylor Swift and Chinese ecommerce challenger brand Temu.

Do people hate ads? No, according to Vegard Johnsen, eyeo’s chief product officer. What they don’t like, he says, is not being treated with respect.

Some marketers failed to heed the warning signs that their relationship with third-party cookies was coming to an end. But the time to move on is now. Fortunately, there are plenty of other addressability solutions in the sea.

In today’s newsletter: could an open-source website template fix programmatic advertising?; The Trade Desk’s new tool for targeting only the top 500 sites; and some of Apple and Microsoft’s services won’t fall under DMA regulation.

Now that Google has deprecated 1% of cookies, the clock is ticking for advertisers and agencies to future-proof their media buying strategies. Cookies offered precision and scale in ad tech, and their deprecation leaves trading teams with more fragmentation and complexity to manage than ever before.

DoubleVerify added a feature to its platform on Tuesday that classifies MFA sites based on a tiered system.

Tastemade taps Wurl for performance marketing campaigns that direct viewers to its FAST channels while lowering customer acquisition costs.

The question isn’t whether Google will fall, but whether its time is near. And, if so, what will finally bring it down?

In today’s newsletter: The Trade Desk opens up OpenPath to CTV inventory; subscriptions remain an important revenue source for news publishers; and a class-action lawsuit alleges PHE violated the California Invasion of Privacy Act.

This is the story of Adalytics, the advertising analytics startup founded by a computational biology researcher with a knack for uncovering ad tech’s ills and publishing blockbuster research reports to expose them.

We caught up with IAB Tech Lab CEO Tony Katsur in the wake of a new bombshell report that claims the Chrome Privacy Sandbox is not fit for purpose.

The anonymous alphanumeric string made and lost fortunes in its short but eventful life. It was best-known for something it wasn’t actually designed to do: targeting ads.

In today’s newsletter: Users’ rare anime collections disappear as Sony consolidates Funimation and Crunchyroll; Instagram and Threads stop promoting political content; and why Fortnite is winning the metaverse.

LiveRamp has always been a facilitator, a data platform that plugs into your tech stack. Nowadays, that means being a cloud-jumping service provider.

To relate with Gen Z, advertisers have to do more than just spend millions on a 30- or 60-second Super Bowl spot. They need to keep up online and social marketing before, during and after the game – and using influencers will help, too.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …     

In today’s newsletter: Buyers are relatively blasé about made-for-advertising sites; Meta is riding high, having fully adapted to ATT, while Google’s search dominance is under threat; and Publicis Groupe reports strong growth.

IPG struggled in 2023 as tech clients slashed their ad spend and its digital agencies underperformed.

The gap analysis of the Privacy Sandbox is out – and the gap is large. Plus, a case for why hype about first-party data hasn’t been matched in reality.