Exchanges, including Rubicon Project, charge publishers a fee for providing access to their ad inventory. But many publishers don’t realize that most supply-side platforms also charge a fee to buyers. That lack of transparency so incensed The Guardian that it sued Rubicon Project on Tuesday to recover undisclosed buyer fees, as Business Insider first reported […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Monitoring Preferred GroupM hopes to quell brands’ YouTube panic by partnering with OpenSlate, which analyzes individual YouTube videos and scores them for quality and brand safety. The solution is exclusively available to GroupM agencies and will open YouTube ads to third-party measurement for the first time, […]
As advertisers yank spend from YouTube and Google Display Network due to brand safety concerns, premium publishers see an opportunity. These pubs have long complained that audience-based buying devalues the context they provide – context they claim ensures brand safety. “Marketers are recognizing in a blunt force way the difference between a platform and publisher,” […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Publisher Plaintiff The Guardian is suing Rubicon Project for not disclosing fees it charged advertisers on programmatic buys, Lara O’Reilly reports for Business Insider. While The Guardian takes its claim to High Court with hopes of a refund in the “single-digit millions,” Rubicon maintains the fees […]
Dish’s streaming TV service, Sling TV, which reportedly topped 1 million subscribers last fall, is now focused on monetizing its audience cross-platform. Connecting the pipes for programmatic monetization across Sling TV, Dish and Dish Anywhere didn’t happen overnight, but Adam Lowy, GM of advanced TV, said years of work are paying off. Dish has been “quietly […]
More than 1,700 publishers belong to the Local Media Consortium (LMC), and not all of them are experts on programmatic. The organization, which operates a local news ad exchange and negotiates technology deals for its members, counts massive publishing groups like Scripps, McClatchy and Tronc as its members, along with single papers like The Seattle […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Thumb On The Scale Digital media has a scale problem. Only a handful of publishers, including BuzzFeed, Vice, Vox, Refinery29, Huffington Post and Bleacher Report, have done $100 million or more per year, which Digiday calls “the arbitrary mark of a ‘scaled’ media company.” With limited […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Subscrips On Deck Twitter’s TweetDeck analytics and management service is sending out feelers about a paid subscription. “A subscription business could offer Twitter a vital new revenue stream at a time when its advertising revenue has been in decline,” writes The Verge. It’s not an unprecedented […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Getting To The Next Level WeChat owner Tencent is gaining ground against Facebook. Monthly active users (MAUs) grew 28% year over year to 889 million, the holding company said during its earnings report this week. In contrast, Facebook MAUs grew 17% in 2016 to 1.86 billion. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Trigger Warning Google’s brand safety backlash leapt the pond Wednesday when telco giants AT&T and Verizon both said they will pull advertising from YouTube and the Google Display Network, according to reports. What’s going on? Some see a classic case of negotiating leverage. While Havas UK […]
