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»buy-side fees

Rubicon Project CEO Does The Math On Its Low-Fee Future

Rubicon’s CEO Michael Barrett will speak at AdExchanger’s upcoming Industry Preview conference on January 17 – 18, 2018 at the Grand Hyatt New York.  Rubicon Project is in the midst of a risky move – one that CEO Michael Barrett thought he could avoid when he joined nine months ago. Because of customer outcry, the company stopped charging… Continue reading »

by Sarah Sluis // December 14th, 2017 //
»
Rubicon Got Rid Of its Buy-Side Fees – But Who Else Is Charging Them?

The push for ad tech fee transparency is in full swing. Last week, Rubicon Project got rid of its buy-side fees, which will cut its take rate in half. While removing buy-side fees will help Rubicon’s reputation with publishers (The Guardian sued Rubicon over the fees) and buyers, the real drive for transparency comes from… Continue reading »

by Sarah Sluis // November 8th, 2017 //
»
Explainer: More On The Widespread Fee Practice Behind The Guardian’s Lawsuit Vs. Rubicon Project

Exchanges, including Rubicon Project, charge publishers a fee for providing access to their ad inventory. But many publishers don’t realize that most supply-side platforms also charge a fee to buyers. That lack of transparency so incensed The Guardian that it sued Rubicon Project on Tuesday to recover undisclosed buyer fees, as Business Insider first reported… Continue reading »

by Sarah Sluis // March 30th, 2017 //
»
 

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