AUTHOR ARCHIVE FOR:

Zach Rodgers

Zach Rodgers

Executive Editor

Zach runs AdExchanger’s editorial operations and supports programming strategy for AdExchanger’s Programmatic IO and Industry Preview events. Under his leadership the publication was recognized with a Jesse H. Neal Award in the category of “Best Media Brand” in 2016 and two regional Azbee Awards for “Best Technical Article” in 2017. He was previously Managing Editor at ClickZ, and his work has been published in The Guardian, Mashable and elsewhere.​ He is the host of AdExchanger Talks, a podcast featuring key leaders in the media, marketing and advertising technology arena. He frequently moderates at industry events. ​

Articles By Zach

  • PODCAST: AdExchanger Talks

    Streaming TV Is Built For Indie Ad Tech, With Innovid CEO Zvika Netter

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    The landscape for IP-delivered TV ads is a heck of a lot different from digital advertising. For one, consolidation is happening extremely slowly, if at all. The number of scaled platforms with big audiences is crowded and diverse and includes Roku, Amazon, Google/YouTube, Disney, NBCU/Peacock, AT&T and Comcast among many others. This week on AdExchanger […]

  • PODCAST: AdExchanger Talks

    What’s Next In Ad Quality Measurement? With DoubleVerify CEO Mark Zagorski

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    More than a decade ago, a tiny group of vendors emerged to help answer a single marketer question: Did my ad run when and where the publisher promised? Since then the verification category has steadily expanded into adjacent areas. Was my ad viewable by the end user? Was it served to a live human? And […]

  • PODCAST: AdExchanger Talks

    Bringing Brand Safety To Social And CTV

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    The “big two” in brand safety both went public this year. Over the next two weeks, AdExchanger will publish podcast interviews with both companies’ CEOs: Lisa Utzschneider of Integral Ad Science and Mark Zagorski of DoubleVerify. Utzschneider is up first. We kick off with a discussion of IAS’s acquisition of Publica, an ad server and […]

  • PODCAST: AdExchanger Talks

    Podcast: Checking In With OpenAP

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    Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify or wherever you listen to podcasts. OpenAP was founded four years ago by a group of TV networks that wanted to bring advanced advertising principles to traditional TV. The original idea was to join forces to improve the consumer ad experience – aligning on things like […]

  • PODCAST: AdExchanger Talks

    InMobi Has Its Eye On Telcos, With Abhay Singhal

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    Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. On the heels of an Axios report that InMobi is in talks to acquire Xandr from AT&T, InMobi rolled out a new offering for mobile telcos. Coincidence? Called InMobi Telco, the business unit provides infrastructure for mobile carriers […]

  • Michael Provenanzo
    PODCAST: AdExchanger Talks

    Give Me A Sign, With Vistar Media CEO Michael Provenzano

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    Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Demand for digital signage is finally returning after a horrendous 2020. Vistar Media CEO Michael Provenzano shares an update on COVID’s impact on the category, including his company – a programmatic digital out-of-home provider.  “It was horrible,” Michael […]

  • PODCAST: AdExchanger Talks

    Programmatic Will Drive The Travel Recovery, With Justin Scarborough

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    Travel marketing budgets were among the first to crash when COVID-19 reared its head. A Skift survey of 756 companies found 90% cut their marketing investments, and an Ad Age analysis found travel ad spending fell 60% in 2020. But travel is slowly coming back – delta variant notwithstanding – along with adjacent categories like […]

  • PODCAST: AdExchanger Talks

    The Future Of Measurement Is A Hodgepodge

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    Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Kinesso SVP Sarah Rose has some advice for marketers navigating the Great Identity Reset. In a phrase: Be self-reliant. “We’re leaning so much on these larger technology companies to lead the way and provide solutions for us, when […]

  • PODCAST: AdExchanger Talks

    Closing The Loop On Amazon, With Larry Harris

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    Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Amazon’s search algorithm uses a bunch of different signals to rank products on its landing pages, including depth of product inventory, product page richness and paid media effectiveness. It’s not unlike Google, except that all those signals result […]

  • PODCAST: AdExchanger Talks

    Outside Inc. Gears Up For Membership, With CEO Robin Thurston

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    Subscribe to AdExchanger Talks on Apple, Google Play, Spotify or wherever you get podcasts. Outside Inc. has, through a string of acquisitions, assembled more than two dozen active lifestyle brands into a single portfolio. The company now owns Backpacker, Women’s Running, Yoga Journal, Outside Magazine, Outside TV, Gaia GPS, SKI, Peloton Magazine, the event registration […]

  • PODCAST: AdExchanger Talks

    Parsing Google’s Latest Swerve On Third-Party Cookies, With Liane Nadeau

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    Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. While many have expressed relief at Google’s decision to delay the expiration date for third-party cookies, the good news comes with a tinge of frustration for advertisers and agencies who had moved aggressively to alternative IDs. In addition […]

  • Ad Exchange News

    Google’s Balancing Act, With VP Tara Walpert Levy

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    Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Google’s size and fragmented company structure mean it is constantly buffeted by dueling incentives on a range of issues impacting marketers, agencies, publishers, tech and consumers – not to mention emerging regulatory pressure. This week on the podcast, […]

  • PODCAST: AdExchanger Talks

    Data Ethics, Then And Now

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    Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Similar to the Brood X Cicada hatch of 2021, the eruption of privacy-related news has been incubating for a long time. In this week’s episode, Sheila Colclasure, IPG-owned Kinesso’s global leader on digital responsibility and public policy, talks […]

  • PODCAST: AdExchanger Talks

    Investing In Measurement, With DoubleVerify Bull David Blumberg

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    Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. DoubleVerify went public in April, one of the biggest ad tech IPOs in recent memory. This week on AdExchanger Talks, we chat with the company’s first institutional investor, David Blumberg, a partner at Blumberg Capital. He describes DoubleVerify’s […]

  • PODCAST: AdExchanger Talks

    How TV Becomes The Hero Again, With RPA Chief Media Officer Jim Helberg

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    Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. As addressable TV advertising gains steam, so too has excitement among agencies and marketers. This week on AdExchanger Talks, Jim Helberg, chief media officer at independent agency RPA, describes the progress so far and what he hopes to […]

  • PODCAST: AdExchanger Talks

    Programmatic Under A Lens, With ANA CEO Bob Liodice

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    Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. The Association of National Advertisers (ANA) recently commissioned a new programmatic study to identify where brands are wasting money and make recommendations that will bring more clarity and efficiency to this market. (Read the RFP.) In the most […]

  • PODCAST: AdExchanger Talks

    An Update On Xandr, With EVP Mike Welch

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    It’s been a kind of a downer week for telco-owned ad platforms. Verizon’s deal to sell Verizon Media to PE giant Apollo Global Management casts a pall over the once-exciting group of mergers that created Russian doll-like business structures featuring ad tech nested within media assets, in turn nested within enormous “access” providers. The theory […]

  • Tim Hwang square
    PODCAST: AdExchanger Talks

    Is Programmatic a Bubble? With Tim Hwang, Author Of ‘Subprime Attention Crisis’

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    Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Tim Hwang’s 2020 book “Subprime Attention Crisis” argues that targeted advertising is a bubble set to burst. He contends that the intricacies of ad tech and the perverse incentives of agencies and ad tech platforms to maintain a […]

  • PODCAST: AdExchanger Talks

    What’s Apple Thinking?

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    Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Rick Webb recently wrote an essay for the Why Is This Interesting newsletter about Apple’s looming App Tracking Transparency release, which will become reality next week. In it, he digs into some less commonly discussed issues with Apple’s […]

  • PODCAST: AdExchanger Talks

    Saving Personalization, With Criteo Chief Product Officer Todd Parsons

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    Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Within the retargeting category, Criteo has been the most successful player by a wide margin. It built a global retargeting empire from its home base in France, conquering the US market and many others too. It was a […]

  • PODCAST: AdExchanger Talks

    Data Sharing Is Caring, With Rebel AI CEO Manny Puentes

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    Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Our guest this week has spent his entire career in ad tech. Since 1997, Manny Puentes has worked at a series of companies ranging from ad servers to publisher networks to programmatic platforms. In 2016, he founded Rebel […]

  • PODCAST: AdExchanger Talks

    Retail Media Explodes, With Pacvue President Melissa Burdick

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    Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Melissa Burdick is the cofounder and president of Pacvue, which launched in 2017 to help advertisers scale on big ecommerce platforms like Amazon, Walmart and Instacart. The retail media space has accelerated significantly since the biggest chains jumped […]

  • Diana Horowitz
    PODCAST: AdExchanger Talks

    Converged TV At The Tipping Point, With FuboTV’s Diana Horowitz

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    Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Streaming TV adoption has accelerated to the point where a large majority of US households contain a connected TV device, and nearly as many (78%, per Leichtman Research) subscribe to at least one streaming service. But marketers are […]

  • Melissa Yang, TikTok
    PODCAST: AdExchanger Talks

    Creative Partners Rule TikTok’s Marketing Ecosystem

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    Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. “Inspire creativity and bring joy.” TikTok’s mission statement applies as much to its advertising as it does to its consumer-facing product. This week on AdExchanger Talks, head of ecosystem partnerships Melissa Yang describes why the company decided to […]

  • Kolin Kleveno square
    PODCAST: AdExchanger Talks

    Programmatic Convergence

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    Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. There’s a growing need for marketers to unify their ad buying across social, mobile app, CTV and other digital channels. Luckily that dream is moving closer to reality, as these channels are increasingly addressable. Less luckily, measurement is […]

  • Genevieve Juillard
    PODCAST: AdExchanger Talks

    Embracing ‘Healthy Fragmentation’ In Ad Tech, With Genevieve Juillard

    BY //

    Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. In this episode, Experian Marketing Services President Genevieve argues for greater fragmentation of identifiers as the best path to herd immunity against future advertising disruptions.  Instead of driving marketers to a single solution, she says Experian is focused […]

  • PODCAST: AdExchanger Talks

    Building A Future Where Data Doesn’t Move, With InfoSum President Lauren Wetzel

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    Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. InfoSum is a company to watch. The five-year-old data services business enables onboarding, the development of new identity solutions and other use cases with a focus on privacy and data security. In this episode, President Lauren Wetzel talks […]

  • Michael Zacharski
    Podcast

    Industry Preview: Seeking Clarity Amid Change

    BY //

    Industry Preview is a special, limited-run audio series, featuring interviews with key leaders in marketing, media and technology who share their predictions and key priorities for 2021. This podcast is sponsored by Engine Media Exchange. CTV advertising made huge inroads in 2020, a trend that will accelerate in 2021. One reason is a big consumer shift […]

  • Stephan Beringer square
    PODCAST: AdExchanger Talks

    How Agencies Grappled With Programmatic, With Stephan Beringer

    BY //

    Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. In its early days, programmatic buying was mostly used by ad networks. These companies packaged media supply for agency buyers as a line item on their plans, offering more efficient access to publisher audiences. Later, those agency buyers […]

  • PODCAST: AdExchanger Talks

    Problems Of Attribution, With Manu Mathew

    BY //

    Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Our guest this week, Manu Mathew, got in on the ground floor of multi-touch attribution (MTA) when he founded Visual IQ. The MTA company rose with the programmatic tide before being acquired by Nielsen in 2017. The category […]

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