Ad Traders
Articles By Ad
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OPINION: Data-Driven ThinkingThe Advertising Value of Shopping Data: Finding In-Market Buyers
“Data Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is Part I of a two-part column written by Mike Afergan, CTO & SVP of Advertising Decision Solutions at Akamai. Targeting is only as good as the data that you […]
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Finding the Right Fit for Attribution
“Displaying Search” is a column capturing the intersection of display advertising and search marketing. Today’s column is written by Nick Talbert, Director of Product Marketing, Eyeblaster, a campaign management and advertising technology company. Search and display budgets decisions made within their silos will only yield non-scalable results. Attribution decisions need to be channel agnostic and […]
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The New Publisher Revenue Stream: Data
“Social Exchange” is a column focused on the evolving roles of social media in online advertising. Today’s column is written by Andrew Pancer, Chief Operating Officer of Media6Degrees. There has been a lot of discussion around Mediaweek’s April 4th article “Web Publishers, Ad Nets at Odds”, where WSJ.com and several other major publishers accuse InterCLICK […]
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OPINION: Data-Driven ThinkingValue Per Customer - A New Way To View Publisher Value
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Scott Portugal, CRO at TRAFFIQ. Real-time audience buying is currently being heralded as the next paradigm shift in our industry. Empowering agencies to leverage their own data as […]
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Targeting Real-Time Targeting: Privacy Groups File Overreaching Suit With The FTC Against Real-Time Behavioral Advertising
“The Debate” is a column focused on the current debate around ad targeting and consumer privacy. Today’s article is written by: Ed Zimmerman, Mark Kesslen, and Matthew Savare, Lowenstein Sandler, a law firm. (See bios.) Let’s say you’re surfing the web, planning your next vacation with the family. You visit several travel sites, book your […]
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The Profile Of The Media Agency Staff
“Ad Agents” is a column written by the agency-side of the digital media community. Martin Kelly is co-Founder and Managing Partner of UK-based agency, Infectious Media Ltd. At times I feel like the least skilled person at my company, in fact if I hired some management consultants to come in and take a look the […]
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Online Video Advertising: Why It’s Still Broken and What We Can Do About It
“The Video Audience” is a column written by members of the media community and focused on the evolving world of online video advertising. Today’s column is written by Teg Grenager, Founder and VP of Product at adap.tv. Online video advertising spending continues to grow rapidly, and it’s easy to see why. It’s practically the perfect […]
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OPINION: Data-Driven ThinkingIs it a Mountain or a Molehill?
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Ajay Sravanapudi, CEO at LucidMedia. Since I run a venture-backed company, I spend more time with venture capitalists than any sane person should. Of late, one topic keeps […]
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OPINION: Data-Driven ThinkingSlow to Move: Why Inventory Centralization Is Taking More Time Than We Thought
“Data Driven Thinking” is a column written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rob Leathern, CEO of XA.net, a demand-side platform. The companies like ours that started looking at the buying-side opportunity in display in 2007 were encouraged by what […]
