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»display advertsing

Google Reports Q4 2011: Google Pumping Searchers Into Display Strategy Via Lower CPCs?

It's earnings season! Today, Google was among the first of the big Internet companies to report calendar Q4 2011. It's interesting to note that Microsoft and IBM decided to report today, too. Conspiracy?!?! Perhaps against Wall Street analysts - a busy day for them. Google CEO Larry Page remarked in the earnings release that the... Continue reading »
by AdExchanger // January 19th, 2012 //
»
Industry Reaction: Yahoo! Requiring RMX Seats For DSP Advertisers

Last week, several demand-side platform (DSP) companies were informed that their advertiser clients could no longer buy Yahoo! remnant, display ad inventory through their DSP seat on the Right Media Exchange (RMX). Instead, those advertisers will need to get their own seats on RMX if they want to buy Yahoo! remnant display ads. Read more.... Continue reading »
by AdExchanger // November 28th, 2011 //
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Yahoo!'s Search Direct May Leverage Search Retargeting Says SVP Seth

A couple of weeks ago, Yahoo! announced its new "Search Direct" product which "predicts search results as fast as a person types, character by character, and presents those results" among other features. Read more on the Y! corp blog. Shashi Seth is the SVP of Search products at Yahoo!, Shashi Seth, discussed the implications of... Continue reading »
by AdExchanger // April 4th, 2011 //
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AdReady CEO Siebrecht Says Company Shifting Toward Servicing Agencies With Its Demand-Side Platform

In a press release, AdReady announced AdReady for Agencies, "a hosted, privately labeled display advertising platform" as well the addition of Brian McAndrews of Madrona Ventures to its board.  Read the release. CEO Karl Siebrecht of AdReady discussed the new ad platform focus and more. AdExchanger.com: Is the new AdReady for Agencies display ad platform... Continue reading »
by AdExchanger // July 14th, 2010 //
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Is it a Mountain or a Molehill?

"Data-Driven Thinking" is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today's column is written by Ajay Sravanapudi, CEO at LucidMedia. Since I run a venture-backed company, I spend more time with venture capitalists than any sane person should.  Of late, one topic keeps... Continue reading »
by Ad Traders // April 9th, 2010 //
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The AppNexus Reveal: We're A Demand-Side Platform Says Pres Rubenstein

AdExchanger.com was able to catch up with AppNexus president Michael Rubenstein after his company's recently announced "$5-million Inside, Up Round." What's all this AppNexus "gateway" talk, you ask? It's official - AppNexus is a demand-side platform. Rubenstein was unequivocal when elaborating on what was meant in the release by the term "gateway." He said that... Continue reading »
by AdExchanger // November 12th, 2009 //
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