Its Ads Or Innovation; And For OpenAI, It’ll Be Ads
Procter & Gamble is spending less on ads; OpenAI is spending more on ads; and guess which side of the scale Mondelez is falling on?
Topic
Artificial Intelligence
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PODCAST: AdExchanger TalksWhy CFOs Overlook Marketing’s True Impact
Marketing often gets unfairly pegged as a cost center. But that wouldn’t happen if marketers had access to better measurement that gave them clarity on what truly drives business growth, argues Henry Innis, CEO and co-founder of MMM platform Mutinex.
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Why Don’t Marketers Demand Better?; Attack of the Job-Killing Robots
Wouldn’t it be great to enact standards rather than talk about them?; Amazon wants to go fully automated; and revenue doesn’t seem to drop like search traffic does.
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OPINION: Data-Driven ThinkingPersonalization Isn’t Everything: The Case For Marketing That Brings People Together
As the pendulum swings hard toward 1:1 personalization, a critical question emerges: Just because we can personalize every interaction, does it mean we should?
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Robbing Retail To Pay AI; Word From The Council
Walmart’s AI shopping deal with ChatGPT might ding its retail media biz; the MRC shares updates on which platforms won and lost accreditation; and kids’ sports streaming is becoming a real media channel.
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Comic: Race To The Bottom
Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem …
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Scrapers Gonna Scrape; No More Fast-Forwarding The Ads, DVR Friends
Cloudflare restricts how bots can scrape content; TiVo’s customer base stays loyal, even as TiVo leaves the DVR business; and Nestlé announces a stark reduction in headcount.
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7 Ad Tech Veterans Who Have Founded Their Own AI Startups
As AI sweeps the tech landscape, new startups continue to emerge. Here are seven former ad tech execs’ thoughts on best AI practices and starting their own companies.
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PODCAST: AdExchanger TalksThe Business Case For Carbon Cuts
Anne Coghlan, co-founder and COO of Scope3, on why cutting carbon in ad tech isn’t just about saving the planet; it’s about eliminating inefficiency and financial waste at the same time. Plus: Using AI to automate and optimize digital media buying at the impression level.
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Subtracting The Pluses; From Frenemies To Good Old Enemies
Apple TV is losing its plus; Agentic AI is ruining the ad tech equilibrium; and Google insists that search is still solid.
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Pinterest Acquires CTV Startup TvScientific (Didn’t CTV That Coming)
Looks like Pinterest has its eyes – or its pins, rather – fixed on connected TV.
Turning The Comment Section Into A Gold Mine
Publisher comment sections remain an untapped source of intent-based data, according to Kelly Andresen, who recently left USA Today to head up comment monetization platform OpenWeb’s direct sales efforts.
Shopify Launches A Product Network That Will Natively Integrate Items From Across Merchants
Shopify launched its latest advertising business line on Wednesday, called the Shopify Product Network.
Criteo Lays Out Its AI Ambitions And How It Might Make Money From LLMs
Criteo recently debuted new AI tech and pilot programs to a group of reporters – including a backend shopper data partnership with an unnamed LLM.
Google Ad Buyers Are (Still) Being Duped By Sophisticated Account Takeover Scams
Agency buyers are facing a new wave of Google account hijackings that steal funds and lock out admins for weeks or even months.
The Trade Desk Loses Jud Spencer, Its Longtime Engineering Lead
Spencer has exited The Trade Desk after 12 years, marking another major leadership change amid friction with ad tech trade groups and intensifying competition across the DSP landscape.