AdExchanger’s COVID-19 Coverage

The COVID-19 pandemic has upended the way we live and the way we work. Below is AdExchanger’s full coverage of all the business and personal changes caused by the COVID-19 pandemic. In addition, you can read AdExchanger’s rundown of individual company responses, which we’re updating frequently.
Our Lives Now
Zoom Happy Hours Are Taking Over Advertising
How To Be An Ad Sales Exec And A Mom During A Pandemic
How Employers Are Taking Care Of Their Workers During COVID-19
Grounded Road Warriors Adapt To Life Without Business Travel
Freelancing During A Pandemic

TV Transformed
With Live Sports Canceled, AT&T Loses Nearly 900,000 Paid TV Subs In Q1
DISH Media Is Betting That COVID-19 Will Push Marketers Toward Measurable TV Advertising
COVID-19 Will Forever Reshape The Upfront
Standard Media Index: Linear TV Revenues Plummeted In Q1, And Q2 Will be Worse
As COVID-19 Boosts Streaming, Advertisers Can’t Afford To Sit Out OTT Anymore
Coronavirus Is Accelerating Pluto TV’s Already Massive Growth

Company Profiles And Business Strategy
Cannabis Company Cresco Labs Isn’t Slowing Down On Marketing Despite The Crisis
Gum And Mints Brand Neuro Isn’t Letting Coronavirus Chew Up Its Marketing Plans
During COVID-19, Campbell’s Marketing Is All About Being Useful
Publicist, A Freelance Platform For Marketing Talent, Launches Despite COVID Headwinds
How Brands Are Balancing Awareness With Opportunism In A Time Of Crisis
How DTC Brand Lunya Is Weathering The COVID-19 Storm
Comms In The Age Of Coronavirus: When To Stick With The Plan
Contracts Are Under The Microscope Thanks To COVID-19
Brands Get Creative With Production During COVID-19
How To Avoid A Coronavirus Marketing Fail
MakeSpace Expanded Into Linear TV. Then COVID-19 Happened.
Telemedicine Startup Maven Clinic’s Marketing Plan Shifts To B2C
Crisis Puts Amazon (And Ecommerce) In The Balance
The Ad Council Tries Programmatic For The First Time With A PMP For PSAs
When Your Client Pauses Ad Spend
How To Manage A Multimillion-Dollar Account From Your Sofa

Changing Consumer Trends And Platforms
Why Business Is Booming For Mobile Game Publishers Despite The Downturn
Daytime Is Streaming Time: TV Viewing Habits In The Time Of COVID-19
Which COVID-19-Related Consumer Behavior Shifts Are Here To Stay?
Chrome Is Rolling Back SameSite Security Changes Because Of Coronavirus
Facebook Shores Up Its Relationship With SMBs
Affiliate Marketing Is A Game Of Chutes And Ladders Right Now

Layoffs And Business Impacts
86% Of News Pubs Faced Canceled Ad Campaigns, According To IAB
Coronavirus Stopped All Sports. Will it Crush Sports Marketing This Year?
Quarantined: How The Coronavirus Shutdowns Impact Marketers
The Coronavirus Pandemic Is Putting Pressure On Ad Tech
Publisher CPMs Are Down – But Not Everyone’s Equally Affected
One-Quarter Of Brands Are Pausing All Spend For Q1 And Q2
The Ad Industry Petitions Platforms For Payment Leniency
Publicis Groupe Cuts CEO And Board Salaries, Slashes Dividends By 50%
Dentsu Aegis Network Cuts Employee Salaries By 10%
What Happens To Sports Marketing Budgets Without Sports?
Magna: Olympics Postponement Hits Linear TV Hard, Digital Growth Dips
Emarketer: Ad Spend Slowdown In China May Signal What’s To Come
Emarketer: Digital Video Will Take A Hit In The US But Could Still Grow Through The Crisis Digital Media In Flux
Podcasts In A Pandemic: Listenership Stabilizes But Ad Budgets And Indie Shows Are Under Pressure
Inside The New York Times’ Ad Business During The Coronavirus Pandemic
Digital Media Changes Course As COVID-19 Rewrites Content Interests
Food52 Leans In As A Haven For Home Cooks
Betches Is Comforting Readers With ‘Quarantainment’
How Wirecutter Is Equipping People For COVID-19
Coronavirus Puts Digital Media In A State Of Flux

Must Read

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Commerce Roundup

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CTV

Don’t Worry About Netflix – It’s Doing Fine Without Warner Bros. Discovery

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