There are lots of private marketplaces for mobile inventory out there. On Tuesday, Adsquare launched a PMP for mobile data. Supply-side players like PubMatic, Rubicon Project and Adform already allow buyers to bid on inventory in a private deal. “We’re enabling data owners to decide who can make use of their data,” said Adsquare CEO […]
Dynamic ad insertion is technically easier on over-the-top (OTT) apps, but it’s less prevalent, at least at scale, in live TV and video on demand (VOD). To help answer that call, Adobe has enhanced its Primetime solution to enable dynamic ad insertion for live, linear TV streams. The solution already supports VOD and OTT devices. […]
HotelTonight, the five-year-old booking app, spends all its marketing budget on mobile. For CMO Ray Elias, who joined nine weeks ago after a decade at StubHub, being mobile-only gives HotelTonight an edge over its desktop-first competitors in the online travel agency space. “We exist in an elite group of customer experiences that really only work […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Jayson Dubin, founder and CEO at Playwire. Last year, viewers spent more time watching digital video than ever before. In 2011, adults spent an average of 21 minutes watching online video every day, and by […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Browser Flimflam A grabbing WSJ headline, “Microsoft and Google Browsers Had High Ad Fraud Rate,” obscures a relatively benign study from FraudLogix on browser-based fraud rates, which claims Internet Explorer and Chrome are the most affected. Of course, it’s all within a relatively small range (sub-5% […]
When Dentsu Aegis Network bought programmatic shop Accordant Media on Thursday, it was the Japanese holding company’s second major tech acquisition in less than a month, following the majority stake Dentsu took in CRM agency Merkle. “Programmatic is the way of working in the future and we’ll continue to invest in people who have the […]
Musical.ly is mainly known as a lip-syncing and video sharing app popular with teens, but it’s starting to sing a different tune and expand its user base. “We’re probably that lip-syncing app you hear about from your niece or nephew,” said Kevin Ferguson, director of sales and business development at Musical.ly, which allows users to […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Mike Caprio, general manager of programmatic at Sizmek. Most of the buzz around Facebook’s entry into header bidding is about disrupting Google’s dominance across its publisher stack, but there is a bigger development that […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. SSPrivate Rubicon Project said it will launch automated private marketplaces to bring more automation and scale to direct buys. “It brings the scale and predictability of guaranteed buying, executed via private marketplaces, over the [open] RTB, Deal ID infrastructure that every major buyer and seller are […]
