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»Musical.ly

Will IGTV And Digital Long-Form Finally Bring Big TV Ad Budgets Online?  

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Edward Kim, founder and executive chairman at SimpleReach. Facebook recently announced the launch of IGTV, a hub for long-form, vertical videos that’s accessible from both a new app and the existing Instagram app. Facebook’s… Continue reading »
by AdExchanger // July 9th, 2018 //
»
Musical.ly: It’s About Marketing Opportunities, Not Endless Monetization

Musical.ly is mainly known as a lip-syncing and video sharing app popular with teens, but it’s starting to sing a different tune and expand its user base. “We’re probably that lip-syncing app you hear about from your niece or nephew,” said Kevin Ferguson, director of sales and business development at Musical.ly, which allows users to… Continue reading »
by Allison Schiff // September 2nd, 2016 //
»
 

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