Technology

Today’s column is written by Maor Sadra, CEO and co-founder of INCRMNTAL. After this exclusive look for subscribers, the story will be published in full on AdExchanger.com tomorrow. Facebook CFO David Wehner has noted on multiple company earnings calls that investors should expect a revenue dip related to ad targeting headwinds, aka, Apple’s AppTrackingTransparency. But what […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Terence Kawaja, CEO, LUMA Partners. CAVEAT: LUMA Partners is a leading M&A advisor to the ad tech sector. Hammer >>> Nail. The intersection of media, marketing and technology has always […]

The Trade Desk beat its own expectations for Q1, but Wall Street wasn’t pleased. The stock is currently tumbling, down more than 25% in the hours after the earnings call. The Trade Desk reported revenue of $219.8 million and adjusted EBITDA of $70.5 million, which is 32% of revenue. The company said its adjusted EBITDA […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Upfronts Back In Front Streaming dollars are becoming a key part of upfront negotiations as the market bounces back after a tough 2020. Last year, uncertainty reigned. Sports were on pause and marketers wanted flexibility. But this year, the market is on the rebound […]

AdExchanger has learned that the IAB Tech Lab’s CEO Dennis Buchheim is resigning. He assumed the CEO role in February, and his last day will be on May 21. But it sounds as if Buchheim, at least, may remain close to the debate. Although the exact nature of that what he’ll be doing is not […]

Linear and addressable are getting a little love from Unified ID 2.0. On Friday, Blockgraph announced plans to work with The Trade Desk to help advertisers activate first-party and deliver targeted ads across convergent TV platforms. Blockgraph is the fruit of a joint venture between Comcast’s FreeWheel, Charter and ViacomCBS that provides secure infrastructure so […]

After a tough year for the out-of-home industry, the world is starting to open up – and so are advertiser budgets. Digital out-of-home (DOOH) alone is projected to grow 20% next year, according to MAGNA. There are an estimated 1.25 million digital screens in the US across billboards, street furniture, service kiosks, screens in bars, […]

It’s been a kind of a downer week for telco-owned ad platforms. Verizon’s deal to sell Verizon Media to PE giant Apollo Global Management casts a pall over the once-exciting group of mergers that created Russian doll-like business structures featuring ad tech nested within media assets, in turn nested within enormous “access” providers. The theory […]

“The Sell Sider” is written by the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Like an oil corporation opposing the rise of renewables or a tobacco company lobbying for its own cause, a reactionary wing of digital advertising is struggling to accept the […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Half Measure Almost a full year after Apple dropped its AppTrackingTransparency bombshell on the mobile developer world, Google is following suit … well, sort of. On Thursday, Google said that, starting next year, apps on Google Play will have to display details about what […]

This year’s NewFronts cemented streaming as a main vehicle to reach TV audiences following a massive shift in viewing behavior fueled by the ongoing COVID-19 pandemic. The theme of the IAB’s three-day event was “Living The Stream,” and this year’s presenters reflected the big changes in a programming market that has seen the launch of […]

Remember when telcos kept dropping billions on media and ad tech assets because they just couldn’t wait to activate their first-party data for advertising purposes? Didn’t pan out. This week on The Big Story, the team dives into the “why” in the wake of private equity firm Apollo Global Management’s $5 billion acquisition of Verizon […]

Retargeting might be considered a legacy business, but it held strong for Criteo – and actually grew – during the first quarter of this year. On Criteo’s Q1 earnings call Wednesday, CEO Megan Clarken pointed to the resilience of retargeting as a driver of the company’s growth. Not that retargeting’s rebound wasn’t also somewhat of a surprise. […]

Zynga is buying in-app growth and mobile monetization platform Chartboost for $250 million. It’s an excellent exit for a company that’s only raised $21 million since its $2 million Series A in 2011. The deal, expected to close in the third quarter, was announced on Wednesday on Zynga’s Q1 earnings call, during which the company […]

The founders of AdGear – a Canadian DSP and ad server acquired by Samsung Ads in 2016 – raised $3.6 million in seed funding to build a SaaS data connectivity platform called Optable. Optable uses specialized algorithms that ensure the secure transmission of encrypted audience data. The cryptographic technology allows for decentralized and secure data […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CTV On Top People love to talk about streaming surpassing linear TV viewership, and that trend shows no sign of slowing down. Digital video advertising is on track to account for more than half of total video ad spend and to outpace traditional TV […]

This article is sponsored by Xandr. As upfronts season approaches, programmatic guaranteed promises to play a major role in the conversation in ways never thought possible a few years ago. While once considered a pipe dream, programmatic technology has evolved, garnering the ability to instill full confidence in highly predictable delivery among all marketplace participants. […]

Digital ad tech companies are making their play to control advertising on CTV. But it’s not easy to become a star of the big screen. Ad tech companies that make it big in CTV must earn their spot in a few ways. First, they must understand the supply constraints of CTV and find their niche. […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Chocka-ad-blocker While everyone is freaking about the phaseout of third parties cookies and low IDFA opt-in rates, don’t forget – an estimated 40% of US adults already block online ads on PCs or phones. According to new data from Blockthrough reported by CNET, ad blocking […]

Remember when telcos wanted to be digital media companies? That was so 2017. On Monday, private equity firm Apollo Global Management announced its intention to acquire Verizon Media for $5 billion. The new company will be called Yahoo – yes, for real – and Verizon will maintain a minority 10% stake in it. Read the release. […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Dark Underbelly You know when the opt-in button is, like, way bigger than the opt-out button, or a checkbox is ticked by default? Those are dark patterns, and regulators are starting to take notice. The Federal Trade Commission held an all-day workshop last week […]

Ad tech IPOs are back in fashion as online advertising continues to surge during the ongoing COVID-19 pandemic. In the first quarter of 2021 alone, there were seven ad tech transactions valued at more than $1 billion – double the number of unicorn-level deals that went down in the past few years combined. Public companies […]

Amazon’s “other” segment, which houses its advertising business, grew 73% YoY to $6.9 billion in Q1. “The advertising team has done a great job turning clicks into productive sales, and the advertising that results is valuable to us as well,” said Amazon CFO Brian Olsavsky. While Amazon’s ads business grew due to traffic increases, its […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Dropped Call It’s no surprise that Verizon is reportedly exploring a sale of AOL and Yahoo, the Web 1.0 titans it acquired in 2015 and 2017, respectively. As The Wall Street Journal points out, the telco has already divested itself of Tumblr and HuffPost. […]

WebMD and Medscape parent company Internet Brands is set to acquire PulsePoint, a New York-based programmatic platform focused on healthcare marketers. Terms of the deal were not disclosed. The acquisition is set to close in early June following regulatory approvals. Healthcare and pharmaceutical marketers’ digital advertising spend grew over 14% in 2020 and is expected […]

After months of anticipation, Apple will start enforcing ATT with the debut of iOS 14.5. Check out our infinite coverage here. Interestingly, this in-the-weeds ad tech story got picked up by the mainstream media, with Apple cast as the valiant steward of privacy. Because we live in a world where the only thing protecting us […]

Seems like almost every ad tech company you meet these days has attained unicorn status. Mobile ad platform Moloco has raised a Series C funding round, announced Thursday, that brings its valuation to $1 billion. The funding came courtesy of the South Korean investment banking group Shinhan GIB and a handful of other new and […]

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Nielsen’s recent agreement with Roku is poised to accelerate the growth of addressable TV advertising. And with Disney’s recent announcement that it plans to automate more than half of its business and make the majority of its inventory – both linear and digital […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Take Two Google seems perennially mired in litigation these days. The latest legal salvo hurled at the tech giant is a $4.16 billion class action lawsuit in the UK alleging that Google illegally tracked 4.4 million iPhone users nearly 10 years ago in England […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All For Me And None For … Thee? Apple’s new privacy restrictions in iOS 14 could give its own small but growing ad business an edge over rivals, The Wall Street Journal reports. For one thing, advertisers targeting iPhone users will get more data […]