Technology

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Adobe’s Ad Cloud Drags Adobe is “significantly” accelerating its plan to eliminate its low-margin Advertising Cloud transaction-driven business and focus on the software side of the business. “The transaction business is very resource-intensive,” CEO Shantanu Narayen said Thursday when explaining the move during Adobe’s […]

Enforcement of the California Consumer Privacy Act (CCPA) begins in less than three weeks. “And many businesses just aren’t ready,” said Cillian Kieran, CEO and founder of Ethyca, a privacy compliance startup that closed its $13.5 million Series A on Thursday. The round brings Ethyca’s total funding to $20 million since the company raised its […]

Programmatic spend in the United States began to rise in May, as lockdowns eased. Hard-hit brands such as retail and travel are slowly returning. Connected TV (CTV), which hasn’t been hit as hard as other media during the pandemic, looks to be the big winner in recovery as well. Data from ad tech companies including […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Help Is On The Way Publishers are starting to see advertising green shoots, at least when it comes to video monetization on Facebook, Instagram, Snapchat and YouTube. CPMs, which bottomed out in mid-April, have been steadily rising to the point where they’re now not […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tying Together The Googleverse Google has undergone several re-orgs since Prabhakar Raghavan took over as SVP of advertising and commerce in 2018. And the changes are still coming. This week, Google CEO Sundar Pichai told employees that Raghavan will also lead Search, including news, […]

The IAB Tech Lab publicly unveiled a technical spec on Friday so that publishers and their partners can handle data deletion requests under the California Consumer Privacy Act (CCPA). Documentation for the spec, which is part of an overall framework for CCPA compliance, was committed to GitHub last week. Under CCPA, companies and third-party partners […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Do The Math MediaMath is pursuing strategic options, including a potential sale, Digiday reports. MediaMath has more than $500 million in debt and investments to recoup, so it’s a tough sell. Retailers such as Walmart and Target might have the balance sheets, but not […]

Consent usually gets lumped in with privacy and regulatory compliance. But it’s about a lot more than that, said Romain Gauthier, CEO of French consent management platform Didomi. On Tuesday, Didomi closed a 5 million euro (roughly $5.6 million) Series A led by Breega and Bpifrance. “There is a lot of value in getting a […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Social Media Vs. Trump Snapchat is the latest social media network to enforce policies that restrain President Trump’s inflammatory rhetoric. The company said it will no longer promote Trump’s account on the Snapchat Discover feed due to comments he made that could incite violence […]

  The US agency sector will lay off about 52,000 jobs over the next two years as media spend declines 23%, Forrester predicts. Agencies are projected to cut 35,167 jobs in 2020 and 16,578 in 2021. The global picture is even starker, with the big six agency holding companies poised to eliminate an additional 49,695 […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Going Dark If you noticed your Instagram feed flooded with black squares, it was because of Blackout Tuesday, a collective protest against racism and police brutality. Started by the music industry, major retailers and brands such as Nordstrom and Madewell soon got involved, reports […]

Department of Justice lawyers have interviewed numerous buy- and sell-side companies since kicking off an antitrust probe of Google’s business practices roughly a year ago. “They know their shit now,” said one ad tech executive who’s had multiple calls and exchanged a flurry of emails with DOJ attorneys since October. “The early calls were about […]

TripleLift is trying to encourage brands to buy ads next to news content, and has curated a group of 1,600 news publishers into a private marketplace. Those buying within the Help Journalism PMP also won’t have to pay TripleLift’s ad tech fee for the rest of Q2. GroupM has signed more than a dozen of its […]

This is the fifth in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, Segment, Lytics, Bluecore, Microsoft, Tealium, Optimove, Adobe, Treasure Data and BlueConic. COVID-19 threw a wrench into best-laid marketing plans. But marketers are learning to adapt, said Tasso Argyros, CEO and co-founder of customer data platform ActionIQ. “All of […]

The demand-side platform Beeswax launched a data warehouse product Monday that company CEO Ari Paparo described as analogous to Google’s Ads Data Hub (ADH). The Beeswax version is called Antenna and it’s built on the cloud technology company Snowflake, a warehousing and analytics service that is itself built on cloud platforms like Amazon Web Services […]

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Much of JT Batson’s career has focused on bringing tech and automation to bear on the agency-publisher relationship. He was an early employee at Rubicon Project and a senior executive at Donovan Data Systems during the period when […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Are You Committed? Advertisers want more flexibility in upfront deals this year. Cancellation options are a big topic, with buyers pushing for the right to cancel a higher percentage of their commitments closer to air date, agency executives tell Digiday. Advertisers also want “expansion […]

An IAB report on COVID-19’s impact on ad pricing, released Thursday, found that the impact of sell-side CPM declines vary across media channels and supply sources. On the buy side, advertisers might have paused spend, but it’s not totally turned off, and large companies developing contactless ways of doing business should inspire some optimism within […]

Not a news flash: Media agencies are under immense pressure. That was true long before the pandemic. But agencies have also made big investments in data and technology over the last few years that are starting to bear fruit. This week on The Big Story, special guest Jay Pattisall, a principal analyst at Forrester, calls […]

Joe Hogan and his wife flew to the far corner of northwest Florida in early March for a long weekend. They’ve been there ever since. “If we’re still working from home in a month or two, we’re going to suffer through the heat of the summer here, I’m sure,” said the EVP of sales and […]

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Rob Gabel, founder and CEO at Tubular Labs. Stuck inside for more than two months now, many of us have looked toward new interests to help occupy the time away from work and/or parenting […]

Criteo on Wednesday launched a self-serve ad platform for its retail media network. The platform connects demand from brands directly to supply from retailers across Criteo’s network, said Geoffroy Martin, EVP and GM of retail media at Criteo. Previously, brands could access Criteo’s retail media supply through a managed service. Criteo works with more than […]

Forrester’s Media Agency Wave, released Tuesday, gave the highest ratings to the agencies that used data platforms to improve both media execution and ad creatives and created a more centralized, integrated experience for their clients. IPG media agency UM led the 10 media agencies evaluated for the report. To qualify, each agency needed $10 billion […]

The remote work experiment caused by COVID-19 will transform agencies. Automation will become even more integral to agency workflows as consumer media habits shift, changing the nature of talent and services. Highly office-driven cultures will shift to a more remote, distributed workforce, as companies reduce their real estate holdings to drive efficiencies during the economic […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Digital Election  The 2020 campaign is happening online. Trump has recreated the appeal of his rallies on the “Trump 2020” app, which highlights programming from right-leaning news organizations. His team also hosts nightly webcasts on Facebook and Twitter. Trump’s outlandishness and media dominance […]

The recent string of relatively strong Q1 ad tech performances continued on Thursday, when LiveRamp announced revenue grew 35% year over year to $106 million. The toughest quarter is still to come. LiveRamp CEO Scott Howe cautioned investors that Q2 could show a sequential decline in revenue and potentially be net-zero or negative in terms […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. On Again, Office Again Agencies are starting to plan for office returns. Omnicom is developing a three-phase return strategy based on local government guidelines, Campaign reports. Phase one involves returning offices to 25% occupancy with social distancing rules in place, such as wearing masks, […]

AppLovin’s acquisition of Machine Zone last week turned heads. Shouldn’t it be MZ acquiring AppLovin? But the deal makes perfect sense when you consider that Machine Zone is only the most recent – albeit the largest – content deal for AppLovin, which has made strategic investments in mobile game studios regularly for the last two […]

Acxiom and Matterkind (née Cadreon) are tightening their partnership with a new addressable media solution for Acxiom clients released Thursday. For the first time, brands will be able to work with Acxiom for addressable media buying through the Addressable Advertising service. The media buys will be powered by Matterkind. More than 2,000 brands already work […]

A couple of years ago, Amazon Kindle asked Nativex, one of its app monetization partners, to strike hypercasual game publishers from its media plan. But Nativex demonstrated that the hypercasual audience is primarily female and 25+ with a predilection for e-reading – and that Kindle campaigns have really good conversions when targeting that audience. “We’re […]