How bad a problem is online ad fraud, and how should the buy and sell sides divvy the responsibility to combat it? This question formed the crux of the panel “New Methods For Defeating Fraud In The Programmatic Era,” moderated by WPP’s Team Detroit chief digital officer, Kurt Unkel, at Wednesday’s Programmatic I/O conference in New […]
Eighty-seven percent of brands and agencies plan to spend at least 50% more on programmatic buys of desktop display, mobile and video advertising in the next six months, according to a survey conducted by AOL Platforms of executives at 25 advertisers, 96 agencies and 56 publishers. Display’s growth is driven by access to premium formats and […]
Updated with additional comment from SpotXchange CEO Mike Shehan and RTL. European entertainment network RTL Group announced Thursday it will acquire a 65% stake worth $144 million in video supply-side platform and programmatic marketplace SpotXchange. Depending on the performance of the company, RTL could acquire additional stake in the company through the terms of an earn-out […]
The root of the network business is drawing a large audience to attract advertisers. As digital video and device fragmentation have disrupted the value proposition of traditional TV, data has become the equalizer. This is one reason why the ABC Television Network is spearheading an initiative with 4C Insights, a Facebook and Twitter ads partner. […]
Yahoo finally has its video distribution platform. Following flirtations with Hulu, Dailymotion and NDN, the company pulled the trigger Friday on Rayv, an Israeli company focused on high-quality video. In a post on Yahoo-owned Tumblr, Yahoo’s VP of cloud platform and services, P.P.S. Narayan, described how the deal is meant to enhance Yahoo’s “underlying technology […]
Adknowledge has acquired video analytics provider TriVu Media for an undisclosed sum, a move the former hopes will extend its ad targeting capabilities to YouTube advertising. The company is betting the big three sources of video inventory going forward will be native (by which CEO Ben Legg means inventory sold through a transparent network), Facebook […]
On Monday, the Media Rating Council’s (MRC) advisory to avoid buying in-browser video impressions on the basis of viewability will end. Although the MRC defines in-browser video viewability as an ad that is at least 50% in view for at least two continuous seconds, there’s little agreement in the industry on what, exactly, constitutes video […]
Scott Ferris, GM of television and video at Microsoft Advertising, has been in the video biz for around three decades. For seven of those years, Ferris has been at Microsoft, heading up its video business group. Most recently however, he’s taken the lead role in what Microsoft calls its Content and Entertainment business group, which […]
The big brands have woken up to programmatic buying, and will not be going back to sleep. The gang of marketers directly controlling their exchange-traded media platforms keeps getting larger. Its membership now includes Kimberly-Clark, Kellogg’s, American Express, Procter & Gamble, Allstate Insurance, 1-800-Flowers and Unilever. Mondelez International is the latest to seize a more […]
Mobile analytics and advertising firm Flurry will allow advertisers to buy VAST-enabled (IAB’s Digital Video Ad Serving Template) video ad units programmatically through its network and marketplace. It also unveiled additional features through its SDK designed to give app developers more options to show video ads on their apps. “For the first time, publishers or […]
