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»Cannes Lion

Mondelez, Heineken Take The Programmatic Bull By The Horns

The big brands have woken up to programmatic buying, and will not be going back to sleep. The gang of marketers directly controlling their exchange-traded media platforms keeps getting larger. Its membership now includes Kimberly-Clark, Kellogg’s, American Express, Procter & Gamble, Allstate Insurance, 1-800-Flowers and Unilever. Mondelez International is the latest to seize a more… Continue reading »

by Zach Rodgers // June 17th, 2014 //
»
 

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