state privacy laws

Collecting consent is a far more nuanced process than just getting someone to opt in. It also matters how you ask for it.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Work Behind The Patchwork Big Tech has long railed against the US adopting a patchwork of state privacy laws instead of a single national standard. But, oh the irony, tech companies lobbying at the state level is actually helping create that dreaded patchwork, […]

The ad industry tends to get lost in its own weeds. (Endless consternation about the end of third-party cookies, anyone?) But the concept of privacy encompasses much more, from dealing with misinformation to promoting competition, says Jules Polonetsky, CEO of the Future of Privacy Forum.

Any new regulations can potentially throw a wrench into your operations. Prepare for what’s to come with this breakdown of what these laws are and their effects on marketing strategy. 

From the Federal Trade Commission’s plan to regulate privacy in the absence of a federal privacy law to Apple’s intimations about cracking down on fingerprinting, these are seven stories that sent ripples through the ad tech ecosystem in 2022 – and will keep on rippling in 2023.

Although there are important nuances between the different laws, businesses that have been working toward compliance with the California Consumer Privacy Act and California Privacy Rights Act are in a good position for complying with other state privacy statutes. But the CPRA has several unique provisions that make it a beast all its own.

Last week, the IAB’s multistate privacy agreement (MSPA) was made available for advertisers, publishers and ad tech partners to sign and begin using to track their data flows. But what is the MSPA?

With five state privacy laws set to go into effect next year, consumer privacy and issues related to data collection are top of mind for everyone – but especially people like this week’s guest, Fiona Campbell-Webster, chief privacy officer at MediaMath.

We’re about to see a lot more enforcement against dark patterns from the Federal Trade Commission and on a state level. Holding companies to account for using deceptive language that pushes people into sharing their data has largely fallen to the FTC, but now, US privacy laws are starting to mention dark patterns too.