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»Society

IPG Mediabrands Melds Three Specialist Shops – Reprise, Ansible And Society – Into A Full-Service Performance Agency

IPG Mediabrands is the latest agency network to bust silos to offer clients integrated solutions. The company said Wednesday it folded mobile agency Ansible and social agency Society into search agency Reprise. The combined agencies unified under the Reprise brand because it had the broadest footprint, with 60 offices in 40-plus markets, said Tim Ringel... Continue reading »

by Alison Weissbrot // May 21st, 2018 //
»
Agencies Ramp Up Facebook Expertise With Blueprint Training Certification

Media agency employees sitting for Facebook’s Blueprint certification exam may have flashbacks of their experiences taking the SATs. The exam, which certifies agency employees on every Facebook native ad product within its Ads Manager, Business Manager and Power Editor tools, is a multiple-hour affair that requires weeks of prep. Test-takers must roll up their sleeves... Continue reading »

by Alison Weissbrot // March 29th, 2017 //
»
As Snap Begins Trading, Agencies Weigh In On Its Future Success As An Ad Platform

Snap Inc. is expected to go public on Thursday, leaving many to wonder how the most anticipated tech IPO since Facebook will be treated by investors on Wall Street. While Snap described itself as a camera company during its roadshow, investors know that its success hinges on its ability to monetize successfully as an ad... Continue reading »

by Alison Weissbrot // March 2nd, 2017 //
»
How Mediabrands’ Society Is Bringing The Message Closer To The Medium

IPG Mediabrands has rolled content-creation arm Mediabrands Publishing into social media agency Society. Thursday’s merger will tie content creation closer to distribution and targeting across platforms. “You can’t just push content organically anymore,” said Rob Bernstein, managing director at Society. “You need two bookends: smart targeting and really good messaging. It’s not about taking a... Continue reading »

by Alison Weissbrot // February 3rd, 2017 //
»
Snapchat Dips Its Toes In Programmatic, But Advertisers Want To See More

On Thursday – amid strengthening rumors of an IPO – Snapchat finally released its anticipated ads API to enable better automation, targeting and measurement. It is running with nine partners. Advertisers can buy Snap Ads – full-screen, sound-on, vertical video ad units – programmatically on the platform. “Advertisers [can now] glean insights and better optimize... Continue reading »

by Alison Weissbrot // October 7th, 2016 //
»
Snapchat’s API Makes It Easier For Advertisers To Test, And Now They Need To See Results

Agency buyers believe Snapchat’s partner program, which allows third parties to buy inventory, will help the messaging service migrate from a bespoke buy to a more central part of a media plan. “If you look at the scale and daily time spent, especially among millennials, you have to consider Snapchat a core reach vehicle,” said... Continue reading »

by Alison Weissbrot // June 16th, 2016 //
»
 

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