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»Guillaume Lelait

Fetch’s New US CEO Deals With Ongoing Uber Lawsuit

Since Guillaume Lelait was promoted March 20 from Fetch’s US managing director to its first-ever US CEO, he’s inherited a wealth of operations and clients. He's also inherited an ongoing lawsuit with former client Uber. Last September, Uber sued Fetch for $40 million after accusing the agency of buying click fraud to take credit for... Continue reading »
by Alison Weissbrot // March 27th, 2018 //
»
As Snap Begins Trading, Agencies Weigh In On Its Future Success As An Ad Platform

Snap Inc. is expected to go public on Thursday, leaving many to wonder how the most anticipated tech IPO since Facebook will be treated by investors on Wall Street. While Snap described itself as a camera company during its roadshow, investors know that its success hinges on its ability to monetize successfully as an ad... Continue reading »
by Alison Weissbrot // March 2nd, 2017 //
»

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