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»jamie tedford

Snapchat Dips Its Toes In Programmatic, But Advertisers Want To See More

On Thursday – amid strengthening rumors of an IPO – Snapchat finally released its anticipated ads API to enable better automation, targeting and measurement. It is running with nine partners. Advertisers can buy Snap Ads – full-screen, sound-on, vertical video ad units – programmatically on the platform. “Advertisers [can now] glean insights and better optimize… Continue reading »
by Alison Weissbrot // October 7th, 2016 //
»
Brand Networks Teams With ‘Business Weather Intelligence’ To Make It Rain For Social Marketers

Taking a page from the Weather Company, which has been trying to convince brand advertisers that meteorology is about lifestyles, not umbrellas, Brand Networks is partnering with Planalytics to build out its “social marketing stack” around connecting local and national retailers with data about weather patterns and consumer behavior. The deal comes a few weeks… Continue reading »
by David Kaplan // August 28th, 2013 //
»
 

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