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»hill holliday

What Are Barter Agencies, And How Do They Tie Into The Transparency Debate?

While media bartering isn’t commonly discussed, the ANA’s two reports on agency transparency referenced the practice 49 times. Here’s how it works: A barter agency might agree to buy an advertiser's surplus product, such as an airline’s unsold flight tickets at full price, which it would give to employees for business travel. In return, the... Continue reading »

by Alison Weissbrot // August 11th, 2016 //
»
Snapchat’s API Makes It Easier For Advertisers To Test, And Now They Need To See Results

Agency buyers believe Snapchat’s partner program, which allows third parties to buy inventory, will help the messaging service migrate from a bespoke buy to a more central part of a media plan. “If you look at the scale and daily time spent, especially among millennials, you have to consider Snapchat a core reach vehicle,” said... Continue reading »

by Alison Weissbrot // June 16th, 2016 //
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Former Hill Holliday Exec Launches Independent Agency To Give Programmatic A Dose Of Creativity

Adam Cahill is taking his 20 years of digital media experience – during which he has worked at Dentsu Aegis Network agency Carat and, most recently, as chief digital officer at IPG’s Hill Holliday – and launching his own programmatic firm: Anagram. The agency, which opened its doors Wednesday and will work exclusively with MediaMath’s... Continue reading »

by Liz Rowley // May 20th, 2015 //
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As Hill Holliday Hits The Gas On Self-Serve, It Turns To TubeMogul For Video

So you want to be a programmatic company? As it turns out, it’s not as simple as licensing a single vendor platform and hitting the on switch. For integrated Interpublic Group agency Hill Holliday, the process of building a self-serve programmatic model started last fall and spanned several technology selections. While Hill Holliday uses Turn as... Continue reading »

by Kelly Liyakasa // April 30th, 2015 //
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Programmatic TV: Not Ready For Primetime

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Cindy Stockwell, executive vice president and chief media officer at Hill Holliday. Programmatic TV. It’s one of the latest industry buzz phrases. Agencies are touting it, businesses are being built... Continue reading »

by AdExchanger // January 13th, 2015 //
»
Programmatic Goes On Holliday

Interpublic Group’s (IPG) integrated agency Hill Holliday has launched its own programmatic unit, headed up by EVP and Chief Media Officer Cindy Stockwell. Faithful followers of the agency will recall this isn’t the first time Hill Holliday has offered programmatic-type services. But changing client demands spurred the agency’s decision two months ago to move away... Continue reading »

by Ryan Joe // November 3rd, 2014 //
»
Agencies Approve Of AOL's Plunge Into Programmatic Video

AOL is not taking its foot off the programmatic gas pedal, and agencies are impressed. The $405-million acquisition of video ad platform Adap.tv sheds new light on other recent developments, including the hire of Razorfish’s global CEO Bob Lord to lead AOL Networks and a planned "programmatic upfront" event in September. Their obvious conclusion: AOL’s... Continue reading »

by Kelly Liyakasa // August 7th, 2013 //
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Avoiding the Sophomore Slump

"Ad Agents" is a column written by the agency-side of the digital media community. Adam Cahill is SVP, Director of Digital Media at Hill Holliday, a full-service communications agency. Ad exchanges were undoubtedly the digital world’s Rookie of the Year in 2009, but in terms of buzz, the industry has moved on (it’s all “mobile,... Continue reading »

by Ad Traders // February 2nd, 2010 //
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Hill Holliday SVP Cahill Says Clients Are Cautiously Optimistic About Exchanges

Adam Cahill is SVP, Director of Digital Media at Hill Holliday, a full-service communications agency. What trends are you seeing from your digital media clients today? Two of the more interesting trends are social media listening and rapid response marketing, and although clients have been asking for these independently, they’re actually closely related. Our clients... Continue reading »

by AdExchanger // September 24th, 2009 //
»
 

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