• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • About Us //
  • Contact Us

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Resources
    • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»Jeff Nicholson

Why Do Your Best Friends Text You But Not Your Favorite Brands?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today's column is written by Jeff Nicholson, CEO at Tracer and chief media officer at VaynerMedia. These days, most people communicate with their best friends via messaging. I’d even go as far as to say that... Continue reading »
by AdExchanger // October 10th, 2019 //
»
Why VaynerMedia Is Doubling Down On Media Buyers

As media buying becomes more fragmented across media channels and buying platforms, agencies and clients need to stop treating it like a cost play, said Jeff Nicholson, chief media officer at VaynerMedia. “Most people are looking for operational profitability,” he said. “People are taking a simple approach to [media buying] because there’s no one calling... Continue reading »
by Alison Weissbrot // October 31st, 2017 //
»
With Placed, Snap Moves A Bit Closer To Closing The Loop

Snap’s acquisition of location data company Placed, announced Monday, shows the platform is getting serious about attribution. While Snap has robust location data on its 166 million daily active users, Placed’s ID graph, which collects geodata on a panel of 150 million opted-in mobile devices, broadens those insights to people who don’t use Snap and... Continue reading »
by Alison Weissbrot // June 7th, 2017 //
»
Agencies Ramp Up Facebook Expertise With Blueprint Training Certification

Media agency employees sitting for Facebook’s Blueprint certification exam may have flashbacks of their experiences taking the SATs. The exam, which certifies agency employees on every Facebook native ad product within its Ads Manager, Business Manager and Power Editor tools, is a multiple-hour affair that requires weeks of prep. Test-takers must roll up their sleeves... Continue reading »
by Alison Weissbrot // March 29th, 2017 //
»

Get AdExchanger Newsletters

Sign Up
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • 4 Ways The Death Of The Cookie In Chrome Could Affect Marketers
  • Google Chrome Will Drop Third-Party Cookies In 2 Years
  • Google, You Finally Really Did It
  • Mark Read: The Future Of WPP Is Interoperable
  • Chrome Is Killing Cookies – But SameSite Still Needs To Be Updated
Ajax spinner
  • Privacy Policy //
  • Contact Us
© 2019 Access Intelligence, LLC - All Rights Reserved