Salesforce

Annalect Group, the digital and analytics division of Omnicom Media Group, will use Salesforce.com’s Marketing Cloud to support the social marketing offerings across Omnicom’s agencies, according to the companies. Omnicom already uses various Salesforce.com products such as Radian6 and Social.com. Today’s news highlights the company’s efforts to further “bundle” its work with the cloud software […]

Salesforce.com has said it will acquire the digital marketing platform ExactTarget for $2.5 billion, making this the cloud software company’s largest acquisition to date. One driver of the deal was Oracle’s acquisition of marketing automation provider Eloqua last year. At the time, AdExchanger and others speculated that Salesforce.com would snap up ExactTarget or Eloqua competitor […]

With digital marketing budgets expected to rise this year, customer relationship management (CRM) software vendors are ramping up their pursuit of paid media budgets. “Marketing is perhaps the hottest area in the customer-facing realm right now, and it is evident the place has multiple holes to fill and many approaches to take,” observed Paul Greenberg, […]

Salesforce.com introduced today a new addition to its Marketing Cloud – Social.com, which allows marketers to apply their CRM and social listening data to their social ad campaigns. Creating targeted ads, marketers frequently run into the “silo issue” of being unable to connect their various customer data sources, noted Gordon Evans, VP of marketing at Salesforce.com. […]

Most media industry observers expect to see a another strong year in M&A for the Ad Tech sector. For example, a survey [PDF] of 231 top media/tech executives released last week from media investment bank Jordan, Edmiston Group, Inc. and Econsultancy shows an upward trend in organizations planning an acquisition in the next 12 months, […]

As part of our year-end coverage, AdExchanger is publishing a variety of perspectives on a single question: “What will happen next year in marketing and advertising that hasn’t happened before?”  The below response is from Michael Lazerow, Chief Marketing Officer of Salesforce Marketing Cloud and CEO of Buddy Media. Buddy Media’s sale to Salesforce.com in […]

Today at Salesforce’s Cloudforce conference in New York, CEO Marc Benioff said CMOs are like “fighter pilots without a cockpit” when it comes to social campaign management. “They’re going to want all the analytics, the ability to listen, place media, test media, run A/B tests,” he said in response to an AdExchanger question. “They’re going […]