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2013

  • 2013 Will Bring A Talent Correction in Digital Media Sales

    “Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Adam Chandler, CRO in Residence at Lerer Ventures. This fall, a number of companies, most notably Federated Media, announced sales force downsizings. In the process, these companies began what I expect […]

  • Salesforce.com's Michael Lazerow: Personalization Will Explode Next Year

    As part of our year-end coverage, AdExchanger is publishing a variety of perspectives on a single question: “What will happen next year in marketing and advertising that hasn’t happened before?”  The below response is from Michael Lazerow, Chief Marketing Officer of Salesforce Marketing Cloud and CEO of Buddy Media. Buddy Media’s sale to Salesforce.com in […]

  • 2013 Predictions: Xaxis Expects New Exchanges From Twitter, Apple

    Programmatic media arrived in force this year, and brought with it a few surprises. (Facebook Exchange anyone?) To get a sense of what might be waiting in 2013, we’ve reached out to a number of industry all-stars to answer a single question: “What will happen next year in marketing and advertising that hasn’t happened before?”  […]

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  • 2012: A Year that Surprised Us

    “Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by  Jay Seideman, Director of Sales, Exchange and Targeting, Microsoft Advertising  The holidays are upon us, and it is that time of year when we can reflect on the past 12 […]

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  • Online Marketing: Top Trends for 2013

    “Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Sid Shah, Director of Business Analytics for Advertising Solutions, Adobe.  A combination of established trends and new technology innovations will cause 2013 to be an eventful year for digital marketing. Here […]

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  • Agency CEOs: 2013 Planning Is About Mobile Integration

    The year of mobile has come and gone — though we may never know which year it was exactly. So what comes next? Why the year of mobile integration of course. When we asked three senior agency executives what their top 2013 planning issue is (not mentioning mobile), all three came back with variations on […]